petsmart

Elizabeth is a seasoned expert in the field of conferences, with nearly a decade of experience in market research and event organization in the retail and finance sectors. Since 2021, she has played an integral role in the powerhouse eTail Palm Springs team, co-producing the event alongside Kristin Schoenstein. 

When not immersed in the world of eCommerce conferences, she calls Queens home, sharing her space with her cat Wednesday. 

Kristin Schoenstein has been a Program Director at Worldwide Business Research since 2010 and has been producing events since 2004. She currently specializes in the retail and eCommerce sector where she is the Portfolio Director for eTail, which includes producing eTail Boston and co-producing eTail Palm Springs. 

In her free time, Kristin lives on the East End of Long Island where she enjoys boating, yoga, running and days at the beach with her husband and three daughters.

In This Conversation We Discuss: 

• [00:49] Intro
• [01:21] Being a program director for industry conferences
• [02:28] Trend #1: the role of AI in retail businesses
• [03:09] Trend #2: Social commerce and live shopping
• [03:32] Trend #3: Launching partnerships to expand reach
• [05:04] Conferences bring like-minded people together
• [06:10] Creating opportunities for people to network
• [07:21] Curating relevant content from outstanding speakers
• [08:22] Inviting panels across different fields
• [09:12] eTail’s 25th anniversary: walk down the memory lane
• [09:56] A fun time for both attendees and staff members
• [10:40] Don’t do everything, divide and conquer

Resources:

• Subscribe to Honest Ecommerce on Youtube
• A community of retailers launching industry conferences etailwest.wbresearch.com/
• Follow Kristin Schoenstein linkedin.com/in/kristin-paulick-schoenstein-0a7aa95/
• Follow Elizabeth Robillard linkedin.com/in/elizabeth-robillard-a3141150/

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

On this FURiday the #GossipPups Tinkerbelle and Belle are recapping their NYFW, A rude run-in at an influencer partnership and then they are spilling the tea on:

POP CULTURE:  The Kardashians explosive trailer for Season 4 has dropped!, Prince Harry celebrates 39th Birthday at German Bar, Princess Diana's Iconic Black Sheep Sweater sells for record $1.1M, Travis Kelce just "having fun" amid Taylor Swift dating rumors, N'SYNC Reunited at the VMA's and is releasing their first new song in 2 decades, Disney NYC Headquarters infested with mice!

*ALIEN CULTURE* 

PUP CULTURE: World's Tallest Dog, ZEUS dies at age 3, Meet Yoda, the K-9 Police Say Played a Key Role in Capturing Escaped Fugitive Danelo Cavalcante, Pet Dog Missing for 3 weeks in atlanta airport safely reunited with owner, Man who spent 12,000 becoming a human Collie now wants to find a Lassie to love, Jennifer Aniston's Dog hilariously eats cake commemorating Second Birthday of her Beauty Brand LolaVie!

Follow Tinkerbelle and Belle!

Instagram: @Tinkerbellethedog
TikTok: @TinkerbelleAdog
Facebook: Tinkerbelle the Dog
Youtube: Tinkerbelle the dog
Twitter: @Tinkerbelleadog

Have a question for us? Email us at GossipPups@gmail.com!

SHOP: Tinkerbelle the Dog & Belle's 2024 Calendar
SHOP: Tinkerbelle the dog & Belle Merch

Nik Sharma is widely known as “The DTC Guy,” a Forbes 30 Under 30 member, AdWeek’s Young & Influential, and a resource that brands and investors turn to for growth. 

Nik is the active CEO of Sharma Brands and HOOX, where clients include Feastables, Chamberlain Coffee, Roc Nation, Everlane, Jim Beam, Poo~Pourri, and more. 

Before entering the eCommerce world, Nik worked on social media strategies for A-list celebrities, including Pitbull, Priyanka Chopra, and MAGIC!, to natively increase distribution and increase fan interaction and engagement for the purpose of driving album sales.

In This Conversation We Discuss: 

• [00:00] Intro
• [01:11] Nik’s timeline in Ecom
• [02:06] Landing pages and why you need them
• [04:27] Why brands don’t use landing pages
• [04:57] How you should approach landing pages
• [06:48] Higher conversion rates with landing pages
• [08:50] Landing pages are just one piece of the puzzle
• [09:19] The importance of a sales angle
• [12:02] The equal amounts of “push and pull sections”
• [13:23] It can take multiple CTAs to make customers act
• [13:47] Differentiating sales from conversion events
• [14:37] How conversion events help ad platforms
• [17:17] Scenario: Consulting a $1M brand to go 5 -10X
• [18:41] The Office’s definition of merchandising
• [20:31] Reduce the complexity of your offers
• [20:59] Landing pages for high AOV brands
• [21:55] Determining if email is for retention/acquisition
• [22:40] Parsing out content through different channels
• [23:24] The easiest trick for landing pages
• [24:13] Building out landing pages for mostly education
• [25:43] DIY landing pages and other platforms
• [27:52] How Nik got his passion from landing pages
• [29:38] The idea and model of HOOX
• [31:05] Where to find HOOX

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Branding services are designed to grow, operate, and advise DTC brands in the digital landscape to meet their full potential sharmabrands.com
• Landing pages that unlock more efficient advertising spend  hoox.co
• Follow Nik linkedin.com/in/mrniksharma
• Subscribe to Nik’s newsletter - nik.co/subscribe 
• Follow Nik on Twitter - @mrsharma
• The only landing page builder to combine 10 years of conversion data with the power of AI unbounce.com
• Shopify pages without the dev time replo.app

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

What happens when you mix the passion for pets and the power of retail? Meet Kristin Shane, Chief Merchandising Officer at PetSmart, who's going to share her insights on this compelling synergy. With her rich career history, including consulting at Accenture and running diverse departments at Target, Kristin unveils some powerful narratives on the resilient pet industry during the pandemic. Did you know that people's emotional bond with their pets led to an increased demand for pet accessories and travel products? Interesting, right?

Now, imagine entering a store where your furry friend is more than welcome to choose their own treats or toys. That's the immersive in-store pet experience that PetSmart has to offer. Kristin and I discuss the strategic benefits of having 1600 store locations, the valuable services they provide to pet parents, and how they've adapted amidst the volatile market. We also explore the world of quality pet products and how PetSmart is committed to delivering value for money while resonating with pet owners' values.

But that's not all! Kristin will also shed light on PetSmart's footprint in the community. Their active role in supporting pet care, through initiatives like PetSmart Charities and the Chance and Lucky line of stuffed animal toys, is truly admirable. Plus, get ready to dive into the future of PetSmart and their proprietary brand Arcadia Trail, designed for adventurous pets and pet parents. So, plug in your headphones and join us on this fascinating journey into the world of pets and retail.

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Follow Kristin on LinkedIn: https://www.linkedin.com/in/kristinshane/

Learn more about PetSmart, including how to join their 60million+ Treats Rewards members, here: https://www.petsmart.com/

RetailWire is the retail industry's premier source for news, analysis, and discussion. With a focus on the latest trends, technology, and consumer behavior, RetailWire provides a platform for industry experts and thought leaders to share their insights and perspectives. Whether you're a retailer, supplier, or service provider, RetailWire is your go-to destination for staying informed and ahead of the curve.

Be sure to leave us a comment and let us know what you think. You might even hear your comment read on the next episode!

To learn more, or to join our Daily Discussions, visit RetailWire.com.

The pet category is the second-most emotional in the eyes of consumers, behind only children. So as the CMO of PetSmart, Will Smith has a daily challenge to elevate his brand while connecting with the hearts and minds of customers. On this episode of Marketing Trends, Smith explains how he does this, including through strategies of expanding services both in-store and online and building more trust with consumers

Tune in to learn:

• Where did Will’s journey to marketing start? (4:35)
• The education you get at P&G (6:30)
• How working at PetSmart is different than other marketing roles (8:20)
• How PetSmart successfully handled the shifts and pivots of the last few years (12:30)
• The importance of leadership and mentoring (18:00)
• The challenges of branding in 2023 (25:05)
• Where ecommerce comes into play in the pet products world (32:30)
• How to elevate the retail store experience (38:00)
• Understanding customer obsession (40:00)
• Ensuring a good culture (44:30)

Mentions:

• BECA

We got the package!!! It contained the new On The Stoop basketball jerseys and boy are they FIRE!!! We go over what else we have cooking up in the background. Also how delivery services make us tight. Shal takes a dive into Maui's world of aquariums and fish. Lastly we plead our case for any sponsors out there! You hear us calling but are you going to answer it? Make sure to tell a friend, to tell a friend, to tell a friend so we can get sponsored and do cool stuff. Let's get that IG Poppin!!

Michael and Dustin open the show talking about Dustin's propensity to misplace equipment, despite his obsession with organization. Afterwards the guys discuss glitter, personal space, and Dustin's beef with PetsMart and the DMV. Later the guys talk about a commercial job that went awry because of the filming environment, a scam artist posing as a videographer, keeping deposits for event videography jobs, and a wedding that ended with videographer in tears. Michael recommends a short film to Dustin, and poses the question, "with so much content available, is anything really that special anymore?" Before wrapping the guys hit on Seinfeld's latest standup release, vocal microphones, coronavirus wedding photos, and Michael's Homeless Hotties idea.

Here is a link to Lowland Kids, the video that Michael references at 39:00.

Thank you for listening! We love you for it! If you enjoy the show please leave us a review and share it with a friend.

Questions or comments? Leave us a voicemail (719) 257-3219. We may use it in the show!

If you like this show, you may like Michael's other podcast, the Wedding Videography School Podcast.