Explore " #pharmamarketing" with insightful episodes like "The story behind the evolution of a clinical brand" and "Pharma marketing: why there's so much of it and why it needs to change, with John Kenny of Intouch" from podcasts like ""On Strategy Showcase" and "On Strategy Showcase"" and more!
A 2023 APG Gold award winner, the Replens brand shines a spotlight on the strategic importance of understanding human psychology in consumer research. We're joined by Kit Altin, Chief Strategy Officer at The Gate, London. Thanks to The Masters of Advertising Effectiveness Program for sponsoring this episode.
Pharma should treat patients like Nike treats athletes. So says John Kenny, Head of Strategic Planning at pharma agency, Intouch Group. He shares what he sees as opportunity for planners and strategists to reframe the category, worldwide.
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