Ep 33 - When to go DIY or Pro for Your Content With James Johnson
Are you ready to level up for your business?
In this episode, I chat with James Johnson of @tailoredpenguin. We talked about the factors in making decisions when to go DIY or pro for your photo and video content. He shared some tips and what to expect if you decide to go Pro. Listen up and enjoy!
Key takeaways from this episode:
Factors to consider on whether to hire a professional for your video or opt for a DIY video:
- What the intention of the video is and where it's going to be posted.
- The budget and ROI.
- Goals or visions for the video.
- Business tasks delegation.
- Music is a big part of a video. Licensing popular tracks may cost 2500$ to 7000$.
- For new videographers, do research. Take time to understand the purpose of the video, how it'll run, and how long it's going to run.
- When you decided to hire a professional, be ready to have a conversation with them about the things that you want to do.
- Big brands will only hire you when you are a legal business entity.
Today’s Guest
James Johnson is the owner of Tailored Penguin Media Company, LLC. Tailored Penguin Media Company LLC. is a small, but powerful video production company.
Connect and learn more about James and his company here:
Instagram: https://www.instagram.com/tailoredpenguin/
Website: https://www.tailoredpenguin.com
Hello! I’m Phoenix.
As a hybrid shooter (photo & video), I quickly learned how brand content is so critical! I continued to create visual content for my brand, and my love for content creation grew. Working with creative entrepreneurs, I identified their consistent struggle with connecting their brand to engaging content.
Let's connect! I love to laugh, brunch, and drink margaritas. Join me on this entrepreneurial journey to be better.
https://www.instagram.com/phoenixmichelephotography/
If you want to see the visuals for this episode, you can watch the Instagram live here: