pilates social media

In this empowering episode of Pilates Unfiltered,  Jenna takes us on a branding boot camp journey specifically tailored for Pilates businesses. Step into the world of effective marketing as Jenna delves deep into strategies for showcasing your studio's unique experience on social media and making your brand stand out from the crowd. She shares personal insights on the influence of integrity in branding, reflecting on her niece's therapy journey and the poignant lessons drawn from it. Jenna also unpacks the process of developing a compelling brand voice, offering practical tips for capturing your studio's essence through clear messaging and authentic interactions. Whether you're seeking to refine your studio's identity or establish a new one, this episode is a treasure trove of ideas to help you articulate and embody the values that make your teaching style distinct. 

LINKS: 

Order Jenna's Book

JZ Private Coaching

JZ Studio Library Cards

JZ Studio YouTube Channel

📚 Timestamped overview

00:00 Apologies for missing the episode, amazing trip.

04:20 Woman with hearing impairment supports brother in therapy.

10:17 Connecting with kids, patience, and powerful experiences.

12:43 Pilates brand not about Pilates, but experience.

16:45 Owner faced conflict between popularity and values.

19:03 Regular brand check-ins refine and adapt.

25:00 Selecting names and brand voice for studio.

26:11 Creating a brand can be challenging. Consider personality, tone.

31:44 Regularly showcase studio operations, integrate, involve clients.

36:00 Craft clear message, differentiate, define value proposition.

37:11 Unique value essential for attracting clientele. Differentiate.

43:10 Creating a strong brand for Pilates business.

44:37 Business coaching, join mailing list, inspiring stories.

In this episode, titled "Social Media Sizzle," your host Jenna Zaffino shares her invaluable insights into the world of social media and online business. Jenna examines her experiences with targeted ads, YouTube, TikTok, and the evolving landscape of online platforms. She emphasizes understanding audience behavior, creating engaging content, and providing valuable resources for Pilates professionals. With a focus on the practical strategies of sustaining an online business, Jenna offers a grounded perspective and actionable advice for navigating the challenges of the digital world. Join us as we explore the intersection of social media, wellness, and business on Pilates Unfiltered.

February Download 

LINKS: 

Order Jenna's Book

JZ Private Coaching

JZ Studio Library Cards

JZ Studio YouTube Channel

📚 Timestamped overview

00:00 Diving deep into online business and personal anecdotes.

04:44 Online opportunities limited, especially for women entrepreneurs.

10:00 Early Instagram user becomes Pilates unicorn sensation.

11:36 Social media's early timing shapes success.

15:12 Podcast and Pilates bring in sales.

18:57 Ask them why they use social media.

23:06 30 creative post prompts for Pilates teachers.

25:10 Engaging social media over quantity of likes.

28:42 Instagram is a communication and marketing tool.

33:58 YouTube content creation is rewarding and evolving.

37:41 Early TikTok community, supportive and random discovery.

41:28 Seek inspiration, avoid copying, showcase expertise. Be authentic.

44:19 Tips for creating valuable, engaging content at home.

48:30 Engage audience with specific Pilates questions. Inform content.

51:55 Focus on key platform for content distribution.

55:44 Strategy is key for successful social media.

57:37 Jenna Zaffino presents Pilates Unfiltered and Working Well.