pilmma

Lawyers who want to stay on top of their marketing and technology game, have you heard these three myths about marketing strategies, podcasts, and mastermind events for law firms in the digital age?

The truth might surprise you! On this episode of Cut to the Chase: Podcast, Ken Hardison is here to debunk these misconceptions and help you stay ahead of the curve.

Ken, a seasoned attorney turned legal marketing guru has been helping fellow lawyers thrive for over 30 years. Having built and sold two highly successful law firms, Ken is known as "The Millionaire Maker." 

He now runs PILMMA (Powerful Innovative Legal Marketing & Management Association), where he shares his business strategies, marketing tips and technology wisdom with other attorneys. 

Ken's deep expertise, combined with his passion for teaching, makes him an ideal guest to discuss the importance of marketing strategies and innovative business practices to help lawyers ahead in today's fast-paced digital world.

In this episode, you will be able to:

• Discover the critical role of digital marketing strategies for law firms in today's connected world.

• Understand the transformative impact of artificial intelligence in the legal industry and what it means for the future.

• Recognize the advantages of attending game-changing conferences like PILMA for professional growth in the legal sector.

• Learn about the potential rewards of diversification in the legal industry through investments in mass torts.

Important resources mentioned in this episode:

• Cancel all your scheduled hearings and meetings from May 16-18 and attend the Pilma Summit instead.

• Join Pilmma's Gold Membership program to access a list serve where you can talk to lawyers about vendors, refer cases, and ask questions.

• Take advantage of Pilmma's Mastermind program where lawyers can share what's working and what's not working in their practice and learn from each other.

• Learn about Google reviews, LSAs, direct mail, SEO provider accountability, and other marketing strategies to grow your practice through Pilmma's programs.

• Attend Cornell University's course on AI to learn how to effectively use it in your business.

Meet the guest:

Introducing Ken Hardison, a seasoned attorney turned legal marketing guru who has been helping fellow lawyers thrive for over 30 years. Having built and sold two highly successful law firms, Ken is known as "The Millionaire Maker." He now runs PILMMA (Powerful Innovative Legal Marketing & Management Association), where he shares his marketing and technology wisdom with other attorneys. Ken's deep expertise, combined with his passion for teaching, makes him an ideal guest to discuss the importance of marketing strategies and staying ahead in today's fast-paced digital world.

Social Links to Follow Ken and PILMMA:

https://www.facebook.com/PILMMA/
https://www.instagram.com/pilmma/
https://www.pilmma.org/summit/

Ken Hardison is the President of PILMMA, a marketing and management resource designed for attorneys. PILMMA, or the Powerful Innovative Legal Marketing and Management Association, works to provide its members with the tools and education to grow their law firm.

In conjunction with his company, Ken is also a legal marketing coach and certified Scaling Up coach, having worked in the industry for more than 30 years. In that time, he has developed and sold two different seven-figure law firms. Known as the “Millionaire Maker,” he shares his knowledge with other attorneys so they can reach their full potential.

In this episode:

How do you find your edge as a law firm?

Marketing is a necessity for lawyers, but the competition is fierce. With so many other law firms, it can be difficult to grow your brand. There are a hundred different ideas on how to grow your firm, but which ones are actually effective?

This is where experience is key. Ken Hardison is a lawyer and Scaling Up coach that has more than 30 years of experience in the field. He has grown two separate law firms that were worth seven figures when sold. His passion is found in sharing his expertise with other attorneys so they can also grow their businesses. Want to hear some of his insights?

Michelle Calcote King talks with Ken Hardison, President of PILMMA, to walk through his approach to legal marketing. The two discuss how to find your niche as a law firm, some common mistakes lawyers make when advertising and how best to use grassroots marketing. Ken even goes into rising trends in legal marketing that you should be on the lookout for. Find out all of this and more by listening to this episode of Spill the Ink!