Episode 8: Destination Marketing Episode VI: Economic Development
In this podcast episode of Cutting Through the Noise: Destination Marketing Kyle and Shawn discuss important digital efforts that can drive leads for economic development firms, including a robust customer relationship management strategy, enticing, location-specific content and partnerships with your local tourism firms. They also dive into the importance of establishing micro-conversions in an industry with a long sales cycle.
We talk about the Pintler Group marketing framework and how economic development and higher education share some similarities when it comes to digital marketing and the customer journey.