pivotingonline

In this episode of Small Business Connections, Ann talks with Pamela Hart Vines, a communications strategist, filmmaker, and author. As CEO of Troop Public Relations and Vines Film, Pamela creates cinematic video projects and short films for business owners and influencers, using storytelling and promotional strategies to build respected brands for her clients. Pamela is a proud and decorated US Army veteran.

We discuss:

-Defining Public Relations

-The difference between PR, Marketing, Advertising, and Branding

-Four steps to incorporate a Public Relations strategy for a business: Research, Planning, Implementation, and Evaluation.

It is vital to realize that Public Relations incorporates marketing, advertising, public relations and branding all under the same umbrella. Analyzing each of these helps you fully craft your message to present your products and services. To best incorporate a successful Public Relations strategy it is necessary to follow the four steps. Each step leads to the next and helps sustain your business.

Pamela recommends planning strategically and stresses blogging as a great form of Public Relations because blogs have the longest shelf life on social media and provide meaningful communication to help your audience use your goods and services. 

Ann shares her, writer’s trick- once you start writing the next idea will come to you. Pamela adds, once you start writing, the walls come down, all you have to do is put pen to paper or fingers to the keyboard. 

Pamela’s Favorite Books of Business

On Writing: A Memoir of the Craft by Stephen King

Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear  

Make it Rain!: How to Use the Media to Revolutionize Your Business & Brand by Areva Martin

The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell

The Success Principles: How to Get from Where You Are to Where You Want to Be by Jack Canfield

Pamela is the author of, Born of Sin: A Jay Dee Abraham Novel, an Amazon #1 bestseller.

Ann shared her charity, Burgers and Bands for Suicide Prevention, as we are in the state of a mental health crisis and we need your help to continue to spread the words: #YouAreNotAlone. We are far below the necessary funds this year so, the mission is to raise funds through our virtually hosted event. Tune in to the Burgers and Bands Virtual Facebook Event and please support this cause if you are able.

The Small Business Connections Podcast is hosted by Ann Brennan, owner of ASMM Digital Marketing. The podcast was created as a means of helping her clients build a community around their brands. Since its inception, the podcast has grown to include guests from around the world. To be on the show, please message Ann directly through LinkedIn.

Thanks for listening and be sure to subscribe.

In this episode of Small Business Connections, Ann talks about ways to never stop growing and the importance of realizing your time value with software entrepreneur, the founder of Onestop Devshop, Geordie Wardman. They discuss how Geordie transitioned from being a forest firefighter to an entrepreneur, ecommerce, time management, pivoting online and Geordie’s favorite books of business. Onestop Devshop builds software for websites and mobile applications for small businesses.

Ecommerce Solutions

Geordie recommends as a brick and mortar to develop your online presence in order to gain revenue online, while as a consultant, it is vital to develop your digital audience. Ann mentions that today’s digital audience is your foot traffic. Businesses need to make sure their business is easily accessible. Onestop DevShop offers Shopify apps and other applications to make it easier for customers to find you online.

Pivoting Online

The sooner you start the more established you will become. Geordie suggests creating something you can continue after the pandemic. The flux of working from home and continuing to work from home will continue for many businesses. Ann shares the best time to plant a tree was 50 years ago or today.

Time Management

Geordie masterminds with other entrepreneurs and found that time is an entrepreneur’s most valuable asset. If time is trouble, put a value of your hour, what you would charge for your time. Geordie recommends tracking your time and reviewing after a month to reveal tasks you can change the amount of time you spent. Geordie says that no CEO should be working on the same thing twice. You will discover tasks you should delegate or hire someone to do for you. OneStop DevShop developed the app, ticktocklab.com and as a listener of the show, if you mention you heard it here, on the Small Business Connections Podcast, he will offer you a discount on the app.  

Geordie graduated from the University of Maine with a degree in forestry. Married and coming to the realization that forest firefighting was taking him away from his wife and the pay only comes through when on the fire, Geordie switched into a computer career. He completed some Oracle certifications and entered the corporate world. It took two years and Geordie knew it was worth his while. He is now on the other side of his entrepreneurial journey and has been at it for 15 years.

Geordie’s Favorite Books of Business

The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller 

The Compound Effect: Jumpstart Your Income, Your Life, Your Success by Darren Hardy 

Ann shared her charity, Burgers and Bands for Suicide Prevention, as we are in the state of a mental health crisis and we need your help to continue to spread the words: #YouAreNotAlone. We are far below the necessary funds this year so, the mission is to raise funds through our virtually hosted event.

Tune in to the Burgers and Bands Virtual Facebook Event.

Please tune in and support this cause if you are able.

The host of ASMM Small Business Connection is Ann Brennan. She is the owner of ASMM Digital Marketing and started the podcast as a means of helping her clients get in front of more people.  Since its inception, it has grown to include guests from around the world.  If you would like to be on the show, please message Ann directly through LinkedIn.

Thanks for listening and be sure to subscribe.