podcast for fashion designers

Today is about what you can STOP doing. There's a some questionable marketing going on out there and I'll share what's really working for my clients and what's not. If you sell physical products - clothing, accessories, jewelry, home goods, pet products - this is for you. There's so much misinformation out there  and I'd like you to know what to do and what to skip.

We cover:

• posting on social media and the "old school" (and unprofitable) way people are still doing it
• the mistake of "us too" branding even though it seems safer
• Calvin Klein vs. Ralph Lauren and which one's kicking arse with engagement
• the product photography that looks outdated right now
• SEO - the slow and steady success of search engine optimization for ALL OF MY CLIENTS! Every single dang one (who bothers to do it)
• can small fashion & jewelry brands just ignore Facebook altogether? (I know you want to...)
• the highly curated Instagram feed -- good or bad?

Show Notes & Links: 
https://fashionbrainacademy.com/outdated-marketing/

Private Coaching with Jane - clarity, ccountability, action
https://fashionbrainacademy.com/calendar/

"You're a Ferrari with a flat tire." 

The doctor stared straight into my eyes with almost creepy iontensity as he said these exact words. This is how he let me know I was actually diagnosed with ADHD. 

Hmmmmm... I'm a Ferrari.

Shiny, red, and fast,

With a flat tire. Hmmmmmm...

That explains a lot.

This episode gives you the 3 main things that help me get more done and not feel stupid. 

I hope it helps. 

Note: Huge shoutout to jewelry designer Trisha Flanagan who inspired this episode with her AMAZING fidget rings & morse code jewelry. 

You should buy her stuff. She's amazing and so is her product.

https://www.trishaflanagan.com/

Show Notes and Links: 

https://fashionbrainacademy.com/adhd/

In today's episode: how to think about stuff that happens to you so you don't get sidetracked, a simple question to ask yourself when you don't know what to do next (this works so well!), and how to be more accountable and trust yourself.

Get private coaching here: 
https://fashionbrainacademy.com/programs2/

xo- Jane

There's a hot topic going around The Club community at the moment. 

Procrastination: Summer edition.

A LOT of these entrepreneurs are struggling with NOT wanting to do the work. I get it -- and this episode will show you:

• That you're actually normal and OK
• What to put into your calendar FIRST so you feel more productive
• How to stop procrastinating in the moment
• The "three minimum things" you can still do even if the procrastination bug stings ya

If you have been telling yourself that there better things to be doing this summer (because let's face it, there are) you know that chatter I'm talking about...then this episode is for you. 

Resources and mentioned in this episode

• Send Better Emails Bootcamp – learn how to write emails that CONVERT without bothering people.
• The Club - our monthly membership for marketing & sales
• "Overwhelmed with marketing? Just do these three things." - video episode with Jane

More links are back on the blog: 
www.fashionbrainacademy.com/summer