podcast help

Next Steps For Podcast Growth: Transforming Audio Transcripts into Powerful Blog Content

CLICK HERE For A Free 15 min Zoom Consultation!

Descript Editing Software Link!

 

In this podcast episode, Brad Williams from Step-By-Step Podcasting shares valuable insights on how to set up a blog and repurpose your podcast's audio transcript. Brad emphasizes the importance of blogging, backlinks, social media, SEO, and meta-tags for podcast growth. He advises using your podcast transcript to create a written form of your show, either short or long. Blogs typically range from 1500 to 5000 words, with the inclusion of SEO meta-tags, titles, subtitles, and backlinks to episodes for creating SEO-boosting backlinks.

 

Brad explains his process of repurposing by using editing software to clean up audio, copying the transcript, and pasting it into a blogging tool (like Podium or Google Blogger) using a pre-made template. He suggests adding guest photos and episode links for context. Brad shares tips on crafting effective titles, summaries, and formatting, suggesting interactions with AI like ChatGPT for expanding content.

 

He underscores the significance of aligning SEO metadata across platforms and utilizing Podfollow for smart backlinks to specific podcast players. Brad acknowledges the slow growth of blogging compared to guest appearances on podcasts or social media but offers it as an alternative for those averse to those avenues. He concludes by inviting listeners to reach out for a free consultation.

 

If you're interested in a Free 15 min Consultation, you can fill out the form at the top OR reach me at projectb36@gmail.com.

There aren't too many John Stanges around. They just don't exist. Now, John would say, "Well, that's a good thing, LOL!", but most who know him know that this world would be even MORE enhanced and blessed in just about every publishing, virtual-producing, podcasting and platform-creating outreach - if there WERE MORE just like him.

Host, Sue Duffield, recalls the first time meeting this young leader as far back as the Pocono Mountain Bible Conference days, remembering just how special John was and is to this day. What an entertaining, enjoyable, informative and connecting conversation this episode is.. Take notes.

John holds degrees in Bible, Education, and Counseling, is a certified speaker, trainer and coach with the John Maxwell Team, and serves as the Lead Pastor of Core Creek Community Church in Langhorne, PA. John is also an adjunct professor at Cairn University, where he teaches courses on church planting, theology, and counseling, and he serves as the Director of the National Mission Board which is a ministry that is focused on church planting and church health.

John hosts four podcasts, "The Chapter-A-Day Audio Bible," “Daily Devotions with Pastor John,” "Dwell on These Things," and "Platform Launchers." At present, his shows have been downloaded over 8 million times by listeners throughout the world. John's books are focused on spiritual growth, leadership, marriage and the practical and applicational aspects of following Jesus. He recently signed with Penguin Random House to publish his latest book “Dwell on These Things” which was released on May 25, 2021. 

John has been married to Andrea since 1998 and they have been blessed with four children.

www.platformlaunchers.com

www.sueduffield.com

Bei einer Hochzeit, einer Geburtstagsfeier, bei der Firmenweihnachtsfeier oder einem anderen event ... manchmal musst du in ein Mikrofon sprechen. Und vielleicht hast du es auch schon bei anderen bemerkt, dass sie schlecht zu verstehen sind. Der Grund ist, dass falsch hineingesprochen wird. In der heutigen Folge sage ich dir wie du richtig in ein Mikrofon sprichst und was du gar nicht machen sollst.

In this episode, we delve into the world of podcast advertising, uncovering the key differences between partnerships and sponsorships. Join me as we explore various types of ads to run and the advantages of host-read versus baked-in ads. Discover effective strategies for charging your ads and partnerships to ensure fair compensation for your hard work.

Learn how to approach potential sponsors with confidence, utilizing research to find brands and companies that align with your show's vision and values. Craft compelling pitches that capture sponsors' attention and increase your chances of securing fruitful collaborations. We also guide you through the process of developing a professional media kit that showcases your podcast's strengths and reaches out to potential sponsors.

Additionally, we provide invaluable insights into preparing collaboration rates, ensuring a fair and mutually beneficial arrangement. Discover tips for recording and promoting your ads effectively to maximize their impact and engagement. And don't forget the crucial step of measuring your ads and their effectiveness, enabling you to fine-tune your strategies and optimize future campaigns.

Tune in to this episode to unlock the secrets of successful podcast advertising and take your show to new heights of monetization and audience reach.

 

Learn about:

• [0:00] Intro

• [3:25] Partnership vs. Sponsorship

• [4:05] Types of ads to run

• [4:35] Host read vs. baked in ads

• [5:05] How to charge for your ads and partnerships

• [6:40] How to approach potential sponsors

• [7:45] Doing your research to find brands and companies that align to you and your show

• [8:00] Crafting a pitch to potential sponsors

• [9:10] Developing a media kit

• [10:30] Preparing your collaboration rates

• [12:15] Recording and promoting your ads

• [15:20] Measuring your ads and their effectiveness

 

Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting

Resources:

• Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates

• Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks

• Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload

• Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks 

• Podcast Manager in a Box: https://www.simonacostantini.com/podcastmanagerinabox

• Join us on Discord: https://discord.gg/GZ4EQnY9

• 7 Ways to Monetize Your Podcast: https://simonacostantini.ck.page/afb0a1adaf

 

Connect with Simona here:

• Instagram: www.instagram.com/simona__costantini

• Facebook: https://www.facebook.com/costantiniproductions 

• LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/

• Website: https://simonacostantini.com/

• Patreon: https://www.patreon.com/asitrelatestopodcasting

• Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast

Are you team audio or video? Or if you’re like me, you’re team ‘both’!

There is so much value in using audio and video in your content creation process. But how can you leverage the audio portion and create a lasting, memorable and meaningful experience for your community?

In this episode, part 2 of four of my series with Kim, we’re talking about the use of both video and audio in private podcasting, and highlighting how the two mediums can complement each other rather than compete. We also cover how podcasts can be a supplement to other forms of content and how they can add value.

We deep dive into how private podcasting can be used effectively in coaching or educational settings, providing personalized sessions even for clients that can't meet in person. Private podcasts can also be used to provide an elevated experience for clients looking for exclusive content, like those in niche markets or specific events. Additionally, we discuss the different types of feeds that can be created, from group coaching programs to niche-specific content like daily meditations and food tutorials.

We also emphasize how crucial it is to make content easily accessible to busy people, with options for private feeds increasing completion rates and keeping listeners engaged with the content.

Kim’s business journey started as a call for something more. Her career in Population Health allowed her to look at things with a holistic lens. Identifying big picture initiatives and creating messaging for target populations from concept to implementation, she realized there was only so much change she could make from her cubicle!

May and James Co. began with the intention of sharing the creativity of audio marketing with others.

She believes the power of collaborating and networking through storytelling is key to success. Through a strategy that is as unique as you are, her role is to bring the care and attention you need to amplify your voice and help your business thrive.  

Your clients are busy. They want to learn from you, that is why they are in your world.  But they also have families, businesses, personal lives and households to run. Meet your people where they are at!

Learn about:

• [0:00] Intro
• [4:05] Video vs. audio podcasts and content
• [7:00] How to add audio assets and the impact they have on converting your audience
• [9:55] Meeting listeners where they're at 
• [12:45] Different ways you can use private audio feeds in your business
• [19:40] Creating content that values our time
• [22:35] Creating a tailored listener experience with audio 

 

Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting

Resources:

• Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates
• Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks
• Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload
• Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks 
• Podcast Manager in a Box: https://www.simonacostantini.com/podcastmanagerinabox
• Join us on Discord: https://discord.gg/GZ4EQnY9

 

Kim’s Resources:

• Hello Audio: https://helloaudio.fm/
• Tips on Choosing the Right Podcast Platform: https://mayandjamesco.com/tips-on-choosing-the-right-podcast-platform/
• How to Set Up Your Podcast for Success: https://colossal-designer-964.ck.page/b9f77e4a6d 

 

 

Connect with Kim here:

• Instagram: https://www.instagram.com/mayandjamesco/
• https://mayandjamesco.com/

 

Connect with Simona here:

• Instagram: www.instagram.com/simona__costantini
• Facebook: https://www.facebook.com/costantiniproductions 
• LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/
• Website: https://simonacostantini.com/
• Patreon: https://www.patreon.com/asitrelatestopodcasting
• Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast

What are the four key parts you need to know when it comes to starting your podcast?

In this episode, we're discussing how to create your podcast name, tips for writing your show description, creating the perfect trailer, writing an impactful intro, what goes into a podcast outro, and how to structure episode ideas. So, whether you're just starting out or looking to improve your existing podcast, this episode is for you.

Creating your podcast name

Your podcast name is your brand, so it's important to get it right. In this segment, we'll be discussing tips for creating a memorable and effective podcast name that will attract listeners.

Tips for writing your show description

Your show description is your opportunity to sell your podcast to potential listeners. In this segment, we'll be sharing tips on how to write a compelling and informative show description that will help you stand out from the competition.

Creating the perfect trailer

Your trailer is like a movie trailer – it's a preview of what's to come in your podcast. In this segment, we'll be discussing tips on how to create the perfect trailer that will hook listeners and keep them coming back for more.

Writing an impactful intro

Your podcast intro is your chance to set the tone for your show and create a connection with your audience. In this segment, we'll be discussing how to write an impactful intro that will engage your listeners and keep them listening.

What goes in a podcast outro

Your podcast outro is just as important as your intro. In this segment, we'll be discussing what should go into a podcast outro, including calls to action and ways to keep listeners engaged after the episode ends.

How to structure episode ideas

Finally, in this segment, we'll be discussing how to structure your episode ideas to keep your listeners engaged from beginning to end. We'll be sharing tips on how to organize your content, create a compelling narrative, and keep your listeners coming back for more.

Whether you're a new podcaster or a seasoned pro, these tips and tricks will help you take your podcast to the next level. Thanks for listening, and happy podcasting!

Learn about:

• [0:00] Intro

• [4:05] Pitching or selling in a podcast interview

• [7:15] How to have good balance between host and guest

• [9:45] What to do if you cut off your guest when talking

• [12:25] Mitigating distractions

• [15:35] Setting up podcast expectations

• [20:20] Is it bad to reschedule interviews?

Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting

Resources:

• Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates

• Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks

• Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload

• Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks 

• Podcast Manager in a Box: https://www.simonacostantini.com/podcastmanagerinabox

• Join us on Discord: https://discord.gg/GZ4EQnY9

 

Connect with Simona here:

• Instagram: www.instagram.com/simona__costantini

• Facebook: https://www.facebook.com/costantiniproductions 

• LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/

• Website: https://simonacostantini.com/

• Patreon: https://www.patreon.com/asitrelatestopodcasting 

• Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast

 

Are you considering pitching or selling during a podcast interview but not sure how to do it without coming across as pushy? 

Do you struggle with finding the right balance between speaking and listening as a host or guest? 

And what about those moments when you accidentally interrupt your guest while they're speaking? 

These are just some of the common challenges that can arise during a podcast interview, and in this episode, we'll explore tips and strategies for navigating them with ease. 

Joining me for the last part of our four-part series is Jason Cercone. 

Jason is a podcast branding strategist, author, and experienced podcaster. He helps value-driven coaches and consultants establish authority and become thought leaders in their niche via strategic, impactful podcast guest appearances. 

He also hosts The Voice of Evolution of Brand, a podcast featuring authentic stories and strategies from brand-building professionals designed to help you grow your personal brand and succeed in your professional pursuits.

Listen in as we talk about the importance of setting clear expectations, mitigating distractions, and the often-debated topic of rescheduling interviews. Plus, we'll delve into the do's and don'ts of pitching or selling during an interview and how to ensure a good balance between host and guest. 

Learn about:

• [0:00] Intro

• [4:05] Pitching or selling in a podcast interview

• [7:15] How to have good balance between host and guest

• [9:45] What to do if you cut off your guest when talking

• [12:25] Mitigating distractions

• [15:35] Setting up podcast expectations

• [20:20] Is it bad to reschedule interviews?

 

Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting

Resources:

• Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates

• Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks

• Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload

• Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks 

• Podcast Manager in a Box: https://www.simonacostantini.com/podcastmanagerinabox

• The Absolute Guide to Authority Enhancement: enhanceyourauthority.com

 

Connect with Jason here: 

• Website - https://jasoncercone.com/podcastguestingsimplified/

• Podcast - https://jasoncercone.com/evolutionofbrand/

• Facebook - https://www.facebook.com/podtheory

• Twitter - https://twitter.com/jasoncercone

• Instagram - https://www.instagram.com/jasoncercone/

• YouTube - https://www.youtube.com/jasoncercone

• LinkedIn - https://www.linkedin.com/in/jasoncercone/

 

Connect with Simona here:

• Instagram: www.instagram.com/simona__costantini

• Facebook: https://www.facebook.com/costantiniproductions 

• LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/

• Website: https://simonacostantini.com/

• Patreon: https://www.patreon.com/asitrelatestopodcasting

• Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast

Are you struggling to create compelling podcast content that resonates with your audience, and keep them coming back? 

Hear me out! As a podcast guest or host, the conversation you have on a podcast itself is amazing, but maybe you’re having a hard time translating that to your content online.

In this episode, I sit down with podcast branding strategist and experienced podcaster, Jason Cercone, to discuss how to get the best content from your interviews and create compelling content for your podcast.

Jason shares his insights on thinking about interviews differently and approaching conversations with more humanness, highlighting the importance of becoming of the mindset that you belong. He also provides valuable tips on how to create a great relationship between podcast guest and host, knowing your speaking points, being prepared, and having strong calls to action. 

Jason is a podcast branding strategist, author, and experienced podcaster. He helps value-driven coaches and consultants establish authority and become thought leaders in their niche via strategic, impactful podcast guest appearances.

He also hosts The Voice of Evolution of Brand, a podcast featuring authentic stories and strategies from brand-building professionals designed to help you grow your personal brand and succeed in your professional pursuits.

If you're looking to take your podcast interviews to the next level and create truly engaging content, this episode is not to be missed.

 

Learn about:

• [0:00] Intro

• [4:30] How to get the best content from your interviews

• [7:45] Thinking about interviews differently

• [10:55] How to approach conversations with more humanness

• [16:05] Becoming of the mindset that you belong in order to create compelling content

• [24:25] How to handle mean comments online 

• [26:05] Should you prepare questions in advance?

• [34:45] How to format episode introductions to create more compelling content

• [37:25] The importance of creating a great relationship between podcast guest and host

• [39:20] Knowing your speaking points, being prepared and having strong calls to action

 

Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting

Resources:

• Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates

• Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks

• Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload

• Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks 

• Podcast Manager in a Box: https://www.simonacostantini.com/podcastmanagerinabox

• The Absolute Guide to Authority Enhancement: enhanceyourauthority.com

 

Connect with Jason here: 

• Website - https://jasoncercone.com/podcastguestingsimplified/

• Podcast - https://jasoncercone.com/evolutionofbrand/

• Facebook - https://www.facebook.com/podtheory

• Twitter - https://twitter.com/jasoncercone

• Instagram - https://www.instagram.com/jasoncercone/

• YouTube - https://www.youtube.com/jasoncercone

• LinkedIn - https://www.linkedin.com/in/jasoncercone/

 

Connect with Simona here:

• Instagram: www.instagram.com/simona__costantini

• Facebook: https://www.facebook.com/costantiniproductions 

• LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/

• Website: https://simonacostantini.com/

• Patreon: https://www.patreon.com/asitrelatestopodcasting

• Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast

Learn how to measure the success of your podcast social media strategy using analytics with Derek Videll.

Derek Videll, the host of The Social Media Entrepreneurs podcast and Founder of socialbamboo.com, is an experienced social media expert who teaches creators and entrepreneurs how to effectively utilize social media. 

In this episode, we will be discussing the important analytics to pay attention to in order to understand how your content is performing. We'll cover which social media metrics are most important and what it means to 'go viral.' We'll also share some tips on how to take your social media data and analytics and optimize it for success. And lastly, we'll talk about the important role mindset plays in podcasting, social media, and showing up. 

So let’s get ready to learn about the latest and greatest in social media analytics.

Learn about:

• [0:00] Intro

• [2:35] Which analytics to pay attention to in order to understand how your content is performing

• [6:15] Which social media metrics are most important

• [10:05] What it means to 'go viral'

• [14:05] Tips for taking your social media data and analytics and optimizing it

• [19:45] The important role mindset plays in podcasting, social media and showing up

 

Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting

Resources mentioned in this episode:

• Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates

• Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks

• Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload

• Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks 

• Social Media Marketing Podcast: https://www.socialbamboo.com/the-social-bamboo-podcast50134578

• Free Resources: https://www.socialbamboo.com/paid-ads-training-2022

 

Connect with Derek here: 

• Website - https://www.socialbamboo.com/

• Instagram - https://www.instagram.com/socialbamboo_/

• Twitter - https://twitter.com/DerekVidell 

• TikTok - https://www.tiktok.com/@socialbamboo

 

Connect with Simona here:

• Instagram: www.instagram.com/simona__costantini

• Facebook: https://www.facebook.com/costantiniproductions 

• LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/

• Website: https://simonacostantini.com/

• Patreon: https://www.patreon.com/asitrelatestopodcasting 

• Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast

 

Whether you're a seasoned podcaster or just starting out on social media, this episode is for you.

Learn how to maximize your reach through social media influencers and guesting with Derek Videll.

Derek Videll, the host of The Social Media Entrepreneurs podcast and Founder of socialbamboo.com, is an experienced social media expert who teaches creators and entrepreneurs how to effectively utilize social media. 

In this episode, we explore the benefits and best practices of being a guest on other podcasts and how it can help grow your show and social media following. We'll also discuss the importance of guesting for better SEO and increased online footprint.

Have you ever wondered why some guests never share their podcast episodes? And is it possible to make them share? We'll dive into these questions and more, as well as share our thoughts on the topic of paying for podcast guests.

Learn about:

• [0:00] Intro

• [2:00] Why guesting on other podcasts is important for growing your show and social media following

• [7:10] Why being a guest leads to better SEO and increased online footprint

• [10:05] Reasons why guests never share their podcast episodes

• [12:10] Can you make guests share episodes?

• [14:15] How we feel about paying for podcast guests

 

Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting

Resources mentioned in this episode:

• Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates

• Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks

• Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload

• Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks 

• Social Media Marketing Podcast: https://www.socialbamboo.com/the-social-bamboo-podcast50134578

• Free Resources: https://www.socialbamboo.com/paid-ads-training-2022

 

Connect with Derek here: 

• Website - https://www.socialbamboo.com/

• Instagram - https://www.instagram.com/socialbamboo_/

• Twitter - https://twitter.com/DerekVidell 

• TikTok - https://www.tiktok.com/@socialbamboo

 

Connect with Simona here:

• Instagram: www.instagram.com/simona__costantini

• Facebook: https://www.facebook.com/costantiniproductions 

• LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/

• Website: https://simonacostantini.com/

• Patreon: https://www.patreon.com/asitrelatestopodcasting

• Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast

Are you tired of creating great content for your podcast, only to have it go unnoticed on social media? 

Learn how to create engaging content and how to use social media to promote your show with Derek Videll.

Derek Videll, the host of The Social Media Entrepreneurs podcast and Founder of socialbamboo.com, is an experienced social media expert who teaches creators and entrepreneurs how to effectively utilize social media. 

In this episode, we talk about the best type of content to create for social media, thoughts on buying verification status, creating videos with multiple hooks, tips for repurposing your podcast into social media content, what to do if there's no 'hook' in your content, and tips for solo podcasters to find the 'hook' in their content.

We learn how to drive engagement on social media and create a posting schedule that works for you. Let’s get into this conversation so you can elevate your content and take your social media game to the next level.

Learn about:

• [0:00] Intro

• [3:10] The best type of podcast content to create for social media 

• [6:15] Thoughts on buying verification status

• [7:20] Creating videos with multiple hooks

• [10:15] Tips for repurposing podcast into social media content

• [14:35] What to do if there's no 'hook' in your content

• [16:10] Tips for solo podcasters to find the 'hook' in their content

• [21:25] Tips for driving engagement on social media

• [24:45] Creating a social media posting schedule

 

Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting

Resources mentioned in this episode:

• Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates

• Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks

• Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload

• Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks 

• Social Media Marketing Podcast: https://www.socialbamboo.com/the-social-bamboo-podcast50134578

• Free Resources: https://www.socialbamboo.com/paid-ads-training-2022

 

Connect with Derek here: 

• Website - https://www.socialbamboo.com/

• Instagram - https://www.instagram.com/socialbamboo_/

• Twitter - https://twitter.com/DerekVidell 

• TikTok - https://www.tiktok.com/@socialbamboo

 

Connect with Simona here:

• Instagram: www.instagram.com/simona__costantini

• Facebook: https://www.facebook.com/costantiniproductions 

• LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/

• Website: https://simonacostantini.com/

• Patreon: https://www.patreon.com/asitrelatestopodcasting 

• Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast

 

Learn about the power of social media for building your podcast audience with Derek Videll.

Derek Videll, the host of The Social Media Entrepreneurs podcast and Founder of socialbamboo.com, is an experienced social media expert who teaches creators and entrepreneurs how to effectively utilize social media. 

In this episode, he shares his insights on how to use social media to grow one's podcast and reach a wider audience. We talk about the importance of choosing the right platforms, creating impactful content, using keywords and hashtags, making the podcast brand recognizable, and deciding whether to cross-promote content on different platforms. 

We also cover the decision on whether to create a separate social media account for the podcast and how to incentivize the audience to follow on other platforms. 

Join us as we delve into the world of social media marketing for podcasters.

Learn about:

• [0:00] Intro
• [4:25] Why social media an essential tool for growing your podcast
• [9:05] How to pick which social media platforms to be on
• [11:45] How to make the most impact with your content
• [15:25] Platforms creators should be on right now
• [19:05] Using keywords vs hashtags and how they differ on each platform
• [21:10] How to make your podcast brand recognizable alongside your regular content
• [23:55] Should you cross-promote all of your content to different platforms?
• [24:45] Should you create a new social media account for your podcast?
• [27:45] How to incentivize your audience to follow you on other platforms

 

Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting

Resources mentioned in this episode:

• Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates
• Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks
• Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload
• Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks 

• Social Media Marketing Podcast: https://www.socialbamboo.com/the-social-bamboo-podcast50134578
• Free Resources: https://www.socialbamboo.com/paid-ads-training-2022

 

Connect with Derek here: 

• Website - https://www.socialbamboo.com/
• Instagram - https://www.instagram.com/socialbamboo_/
• Twitter - https://twitter.com/DerekVidell 
• TikTok - https://www.tiktok.com/@socialbamboo

 

Connect with Simona here:

• Instagram: www.instagram.com/simona__costantini
• Facebook: https://www.facebook.com/costantiniproductions 
• LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/
• Website: https://simonacostantini.com/
• Patreon: https://www.patreon.com/asitrelatestopodcasting 
• Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast

Learn how to monetize on TikTok, as it relates to podcasting.

My guest today is Melissa Hughes, a TikTok influencer, international speaker and best selling author.

She has been booked twice on The Kelly Clarkson Show and featured for the New York Times Best Seller “Primal Scream” on NBC. She has over 238,000 followers on TikTok with over 9 million likes. She is also a best selling author of a book She Can Laugh along with a children’s book called, “Mommy Loves You When”. She has also done missionary work in the UK for several years with her husband and two children.

In this episode, Melissa will be sharing her expertise on how monetization on TikTok works, how to leverage brand partnerships and sponsors, and tangible ways to make money from TikTok. We'll also be discussing the value of a good lead magnet and tips for securing brand partnerships. Plus, we'll explore how brand sponsors can turn into podcast sponsors.

So, if you're interested in monetizing TikTok for your podcast, this episode is for you. Let's get started!

 

Learn about:

• [0:00] Intro
• [1:45] How monetization on TikTok works
• [4:45] Leveraging brand partnerships and sponsors
• [7:05] Tangible ways to make money from TikTok
• [10:00] The value of a good lead magnet 
• [11:45] Tips for securing brand partnerships
• [13:10] How brand sponsors can turn into podcast sponsors

 

Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting

Resources mentioned in this episode:

• Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates
• Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks
• Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload
• Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks 

• TikTok Blueprint: https://templates.melissaleahughes.com/tiktokblueprint

• https://events.melissaleahughes.com/she-can-share-essentials

 

Connect with Melissa here: 

• Website - https://melissaleahughes.com/
• Instagram - https://www.instagram.com/melissaleahughes/

 

Connect with Simona here:

• Instagram: www.instagram.com/simona__costantini
• Facebook: https://www.facebook.com/costantiniproductions 
• LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/
• Website: https://simonacostantini.com/
• Patreon: https://www.patreon.com/asitrelatestopodcasting
• Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast

Learn how to create a TikTok video and what you need when it comes to TikTok Tech, as it relates to podcasting.

My guest today is Melissa Hughes, a TikTok influencer, international speaker and best selling author.

She has been booked twice on The Kelly Clarkson Show and featured for the New York Times Best Seller “Primal Scream” on NBC. She has over 238,000 followers on TikTok with over 9 million likes. She is also a best selling author of a book She Can Laugh along with a children’s book called, “Mommy Loves You When”. She has also done missionary work in the UK for several years with her husband and two children.

In this episode, we'll be diving into the ins and outs of creating viral TikTok videos, as well as the biggest TikTok technology myths, the importance of good audio and lighting, and the three must-have pieces of tech for recording TikTok videos. 

We also talk about where most creators get overwhelmed, why less polished content often performs better, and whether it's important for your TikTok feed to look curated. Plus, we'll be sharing some of our favorite editing software recommendations. Join me as we navigate the world of TikTok tech together.

Learn about:

• [0:00] Intro
• [1:25] The biggest TikTok technology myths
• [4:50] Why having good audio and lighting matters
• [5:55] Three must-have pieces of tech for recording TikTok videos
• [8:35] Where most creators get overwhelmed
• [10:10] Why less polished content often performs better
• [12:40] Is it important for your feed to look curated?
• [16:00] Editing software recommendations

Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting

Resources mentioned in this episode:

• Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates
• Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks
• Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload
• Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks 

 

Connect with Melissa here: 

• Website - https://melissaleahughes.com/
• Instagram - https://www.instagram.com/melissaleahughes/

 

Connect with Simona here:

• Instagram: www.instagram.com/simona__costantini
• Facebook: https://www.facebook.com/costantiniproductions 
• LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/
• Website: https://simonacostantini.com/
• Patreon: https://www.patreon.com/asitrelatestopodcasting 
• Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast

Learn why you need to be on TikTok, as it relates to podcasting.

Thanks for joining me for this episode, where we will explore the ins and outs of the TikTok algorithm and how it relates to podcasting. 

My guest today is Melissa Hughes, a TikTok influencer, international speaker and best selling author.

She has been booked twice on The Kelly Clarkson Show and featured for the New York Times Best Seller “Primal Scream” on NBC. She has over 238,000 followers on TikTok with over 9 million likes. She is also a best selling author of a book She Can Laugh along with a children’s book called, “Mommy Loves You When”. She has also done missionary work in the UK for several years with her husband and two children.

Over the next 20 minutes, we'll be talking about why TikTok can feel overwhelming, how Melissa became a TikToker, and what it was like for her to wake up to 22 million views overnight. We'll also delve into the inner workings of the TikTok algorithm and how it impacts the content you see on your feed.

We'll discuss why consuming content on TikTok is different from other social media apps, and whether or not it's still possible to go viral on the platform. And, most importantly, we'll talk about why podcasters need to be on TikTok and how it can help grow their audience. So, join us as we dive into the world of TikTok and learn more about the algorithm that drives it.

Learn about:

• [0:00] Intro
• [3:50] Why TikTok is overwhelming
• [4:40] How Melissa became a TikToker
• [5:35] What it felt like waking up to 22 million views overnight
• [8:45] How the TikTok algorithm works
• [12:15] Why consuming content on TikTok is different than other social media apps
• [15:45] Can you still go viral on TikTok?
• [18:15] Why podcasters need to be on TikTok

Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting

Resources mentioned in this episode:

• Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates
• Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks
• Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload
• Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks 

 

Connect with Melissa here: 

• Website - https://melissaleahughes.com/
• Instagram - https://www.instagram.com/melissaleahughes/

 

Connect with Simona here:

• Instagram: www.instagram.com/simona__costantini
• Facebook: https://www.facebook.com/costantiniproductions 
• LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/
• Website: https://simonacostantini.com/
• Patreon: https://www.patreon.com/asitrelatestopodcasting 
• Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast

Learn the 4 tips to optimize your pinterest profile, as it relates to podcasting with Samantha Lynn.

Does what’s on your Pinterest profile really matter? Having an optimized Pinterest profile is so much more than simply creating an account and putting up a photo. The pictures you use, graphics you create, and descriptions you write on your pins and boards matter. Each piece works together cohesively to optimize your profile and signal to the algorithm that your content is worth paying attention to.

In this second episode of our four-part series, Samantha and I discuss how to optimize your profile, and then how to use keywords to target your content to the right audience. We also touch on how to write optimized podcast show notes with keywords and how it benefits Pinterest as well as your regular SEO reach. 

Samantha is a Pinterest marketing expert and online marketing VA.

Since 2015, Samantha has worked her way up from basic admin and social media management roles for brick and mortars to working with 6+ figure businesses to grow and streamline their funnels.

Samantha believes that anyone can utilize the power of Pinterest marketing, email funnels and a simple opt-in to attract and convert ideal customers and clients, promote podcasts and YouTube channels, and ultimately build a consistent stream of new audience members to nurture. 

Learn about:

• [0:00] Intro
• [1:20] Pinterest as a search engine
• [1:50] Home feed vs. search feed
• [4:20] How keywords work on Pinterest
• [12:05] Leveraging Pinterest as it relates to SEO
• [14:35] The correlation between writing shownotes and Pinterest content 
• [16:00] How to find keywords that work on Pinterest
• [18:20] Four tips to optimize your Pinterest profile

 

Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting

Connect with Samantha here: 

• Website: www.samanthalynn.co
• Instagram: www.Instagram.com/samanthalynn_co
• Pinterest: https://pin.it/19v75aG
• Get your Pinterest Workbook: https://www.samanthalynn.co/ 

 

Connect with Simona here:

• Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks
• Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload
• Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks 
• Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast
  
  
• Instagram: www.instagram.com/simona__costantini
• Facebook: https://www.facebook.com/costantiniproductions 
• LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/
• Website: https://simonacostantini.com/
• Patreon: https://www.patreon.com/asitrelatestopodcasting

Learn why you should be marketing your podcast on Pinterest, as it relates to podcasting with Samantha Lynn.

What’s the purpose of leveraging Pinterest as a podcaster? Does it really make sense to spend time creating content for this platform? 

Pinterest is a hidden gem of a resource that allows creators longevity with their content, while hitting their target audience in a meaningful way. 

In this first episode of our four-part series, Samantha and I talk about the purpose of using Pinterest as a podcaster, how the platform really works, and why it’s still very much relevant when it comes to bringing in leads, downloads and even income to your overall strategy.

There are so many key takeaways in this conversation that I know you haven’t considered before, especially as it relates to podcasting. 

Samantha Lynn is a Pinterest marketing expert and online marketing VA.

Since 2015, Samantha has worked her way up from basic admin and social media management roles for brick and mortars to working with 6+ figure businesses to grow and streamline their funnels.

Samantha believes that anyone can utilize the power of Pinterest marketing, email funnels and a simple opt-in to attract and convert ideal customers and clients, promote podcasts and YouTube channels, and ultimately build a consistent stream of new audience members to nurture. 

Learn about:

• [0:00] Intro
• [1:55] How Pinterest works 
• [4:25] What Idea Pins are
• [6:20] Ways to use Pinterest for marketing your podcast
• [8:20] Using affiliate marketing for your podcast on Pinterest
• [11:00] How to grow your podcast using Pinterest 
• [12:30] How an optimized Pinterest profile brings you results  

 

Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting

Connect with Samantha here: 

• Website: www.samanthalynn.co
• Instagram: www.Instagram.com/samanthalynn_co
• Pinterest: https://pin.it/19v75aG
• Get your Pinterest Workbook: https://www.samanthalynn.co/ 

 

Connect with Simona here:

• Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks
• Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload
• Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks 
• Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast
  
  
• Instagram: www.instagram.com/simona__costantini
• Facebook: https://www.facebook.com/costantiniproductions 
• LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/
• Website: https://simonacostantini.com/
• Patreon: https://www.patreon.com/asitrelatestopodcasting

Learn what podcast equipment you need, as it relates to podcasting with Nick Nalbach.

 

Are you ready to uplevel your podcast and video equipment AND not necessarily spend a ton of money? Nick Nalbach is back for episode 3 of our 5 part series, and in this one, we’re talking about what podcast equipment you need, as it relates to podcasting

 

Tech is one of the biggest questions I get from my clients, and it’s the most overwhelming one that stops podcasters dead in their tracks. We’re diving into which microphones to use, editing softwares, recording softwares, headphones, accessories, and SO much more.

 

From podcast host to podcast coach and producer, Nick Nalbach truly understands the struggles and fears of putting your message and story out into the world. Nick’s mission is not just to help coaches and entrepreneurs launch a podcast. His goal is to empower these leaders to share their message and knowledge with the world, to build deep and meaningful connections with their community, and establish them as the leading go-to experts in their industry.  

 

Learn about:

• [0:00] Intro
• [4:00] Why tech and equipment is so overwhelming
• [4:55] Our equipment when we first started podcasting
• [9:30] Top tips when it comes to picking a good microphone
• [12:40] How we started editing and which software we used
• [17:15] What equipment Nick upgraded first and why
• [19:30] Our camera recommendations
• [22:25] Will your audience forgive bad audio?
• [28:35] Final recap of microphones, cameras and software to look into
  
  

Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting

Connect with Nick here: 

• https://www.instagram.com/ninefivefree/
• https://www.youtube.com/channel/UCjSOOAzASfEE7PLxZmkDi0A/featured?view_as=subscriber
• https://ninefivetofreedom.com/podcast/
• https://ninefivetofreedom.com/ 

 

Connect with Simona here:

• Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks
• Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload
• Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks 
• Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast
  
  
• Instagram: www.instagram.com/simona__costantini
• Facebook: https://www.facebook.com/costantiniproductions 
• LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/
• Website: https://simonacostantini.com/
• Patreon: https://www.patreon.com/asitrelatestopodcasting 

One of the most common objections people have toward starting up their podcast is they don't have the time or the bandwidth for it.

A few weeks ago I published an episode: How to Start a Podcast with Part Time Hours. I mention one way to do this is to have a Capsule Podcast. 

Let's take a deep dive into what a capsule podcast is!

It's a one time podcast set up as your marketing funnel with a small number of episodes.

Listen in to what a capsule podcast is and if you need one!

RELATED EPISODES:

START A PODCAST IN PART TIME HOURS

TWENTY ADVANTAGES OF STARTING A PODCAST FOR YOUR BUSINESS