podcast on marketing

Are you doing enough to actually grow and retain your workforce? A focus on training and upskilling will keep your employees determined and aligned with the organization more than the occasional office party or happy hour. We speak with Lavall Chichester, CEO of Growth Skills, on his unique journey and how leaders can keep workforces motivated.

With all of the metrics that marketers have access to, which are the right KPIs to leverage for your goals? The real health of your marketing isn’t limited to one or two overarching metrics. It’s all about context: the state of the industry, and the status of your objectives. We speak with Econometrician Grace Kite and brand strategist Tom Roach about how to make sure you’re measuring the right KPIs, what many brands get wrong when analyzing performance, and future-proofing your marketing.

How can we demystify and optimize the pitch, one of our industry's most challenging, rewarding, and essential processes? No, pitchin’ ain’t easy. We speak to Jenna Cummings, co-founder of We Are Rival, and Amy Crowther, VP of Brand Strategy at Jellyfish, on this crucial aspect of the advertising business. How it’s evolved, how it continues to change, and what professionals should understand and take away to have the greatest impact on a brand when it comes to game time.

What exactly goes into creating an omni-channel content strategy? And how can it create deeper engagement across your audiences? We speak to Senior Brand Strategy Director Natalie Hapgood and Content Director Chris Krizsak on the benefits of tailoring content to reach your audience on their preferred platforms, on their own terms. Learn about how to approach and implement omni-channel content in your marketing.

Ready for a marketing performance podcast that skips all the jargon for some real conversations with industry experts? Listen to the trailer for The Jellyfish Current, a show that features industry insiders talking about the latest in marketing and advertising. We’ll cover everything from content and creative, to performance and future-facing topics that are already here, like web3. Check out the trailer and subscribe to listen to new episodes when they release.