Unravel the dynamic relationship between podcast & curriculum, both as a part of it, and a driving force behind it, with Dr. Gelareh Farhadian and Dave Keighron from the University Canada West. Through insightful anecdotes, learn how the "Innovation Fuel" podcast emerged as a powerful educational tool, teaching critical thinking and practical skills through real world case studies and cultivating invaluable networking opportunities for students. The unique role their producer plays in curating meaningful content and driving collaboration is also visited. Explore the symbiotic relationship between podcast and classroom, and unearth the unexpected outcomes and career-readiness benefits it offers to both students and educators.

(00:00:00) Introduction

Jen and Neil provide some background on UCW, and introduce Dr. Gelareh Farhadian and Dave Keighron  of the "Innovation Fuel" podcast from the University of Canada West.

(00:03:05) The origins of Innovation Fuel

Learn what began "Innovation Fuel" and the unexpected learner benefits that have grown out of it

(00:06:42) The Prototyping Process

Dave & Gelareh discuss how the podcast has evolved from a conceptual idea, and what they have learned and changed along the way

(00:12:12) Podcast as Curriculum

Unravel the different ways of integrating the podcasting into the curriculum, and how the podcast has shaped the curriculum.

(00:16:34) The Vital Role of the Producer

Dave & Gelareh expand on how working with Tomas, their producer, has positively evolved their podcast through his connections and relationships with students, faculty, & the business community.

(00:18:32) The Feedback Loop

Discover the multitude of channels that Dave & Gelareh are receiving feedback and applying it to the podcast

(00:20:45) True Evergreen Content

Not only do past episodes continue to be available and serve as learning tools for students, Dave & Gelareh explain how they are building these up with followup and expanding their storytelling for learning and continuing to explore new solutions.

(00:22:09) Parting Wisdom: Podcasting Takeaways

Dave shares his advice to start doing, and Reid Hoffman’s “ Build your airplane as you’re falling off the cliff.”

(00:27:46) Conclusion & closing.

Neil & Jenn share their key takeaways from the episode.

• (00:00) - Introduction
• (03:05) - The origins of Innovation Fuel
• (06:42) - The Prototyping Process
• (12:12) - Podcast as Curriculum
• (16:34) - The Vital Role of the Producer
• (18:32) - The Feedback Loop
• (20:45) - True Evergreen Content
• (22:09) - Parting Wisdom: Podcasting Takeaways
• (27:46) - Conclusion

Join hosts Neil McPhedran & Jennifer-Lee with guest Kate Young, the host, writer, and executive producer of "This is Purdue", the official alumni podcast of Purdue University. Discover how Kate transformed the podcast into a compelling narrative show, weaving captivating stories of professors, students, athletics coaches and alumni. Learn about the unique approach of utilizing video content on YouTube to complement the audio podcast, appealing to different audience segments. Gain valuable insights on building brand awareness, connecting with alumni, and engaging prospective students and parents through the power of storytelling. Whether you're new to higher education podcasting or looking to enhance your existing show, this episode is packed with practical advice and inspiration to elevate your podcasting game.

Chapter Time Stamps:

(00:00:00) Introduction

Jennifer-Lee and Neil McPhedran introduce the episode and welcome Kate Young, the host, writer, and executive producer of "This is Purdue”

(00:01:40) The Team Behind “This Is Purdue”

Kate explains her role, it’s evolution since 2021, and how she works within a larger team at Purdue

(00:03:17) Podcast Goals and Target Audience

Discover the podcast as a storytelling vessel, appealing to both alumni and prospective students and parents.

(00:04:38) Creating Engaging Video Content

Kate discusses the successful integration of video elements on YouTube, using the same interview in different unique formats.

(00:9:43) Strategically Using Video Content

Practical advice for podcasters interested in exploring video content and repurposing clips for social media.

(00:12:00) The Focused Audience of Podcasting

Jen & Kate explore the time it takes to build a podcasting audience and value and focus of each listener

(00:14:00) Utilizing Podcasts for Internal and External Community

Exploring the podcast's impact on external audiences, benefits internally, and its role as a community-building tool within the university.

(00:16:35) Tips for Alumni-Focused Podcasts

Kate shares valuable tips on networking, growing an audience, managing expectations, and the long-term benefits of consistent content creation.

(00:19:42) Higher Ed Podcast Recommendations

Neil & Kate discuss the uniqueness of “This Is Purdue” within the landscape of higher ed podcasts, as well as other recommended shows.

(00:21:42) Wrapping Up

Jen & Neil highlight their key takeaways from the interview and sign off.

• (00:00) - Introduction
• (01:40) - The Team Behind "This Is Purdue"
• (03:17) - Podcast Goals and Target Audience
• (04:38) - Creating Engaging Video Content
• (09:43) - Strategically Using Video Content
• (12:00) - The Focused Audience of Podcasting
• (14:00) - Utilizing Podcasts for Internal and External Community
• (16:35) - Tips for Alumni-Focused Podcasts
• (19:42) - Higher Ed Podcast Recommendations
• (21:42) - Wrapping Up

In this episode, I delve into the massive opportunities presented by guest speaking on podcasts. Drawing inspiration from Johnny Lee Dumas, I explore the untapped potentials, hidden benefits, and strategies for getting featured on other podcasts. Join me as I navigate the world of over 4 million podcasts, sharing insights, statistics, and personal experiences to help you amplify your influence and reach millions of listeners.

Encapsulated Show Notes:

• Introduction to Podcast Guesting Strategy: Understanding the value of having a pre-named show idea for podcast hosts.
• Johnny Lee Dumas's Influence: How his email invite script shaped my approach.
• The Details of a Perfect Pod Pitch: A look into my crafted pitch, including show name ideas, talking points, and more.
• The State of Podcasting in 2023: Unveiling current podcast statistics, including the number of active podcasts and audience sizes.
• The Hidden Benefits of Guest Speaking: Exploring networking opportunities, direct referrals, SEO, content repurposing, and personal transformation.
• Turning Challenges into Opportunities: My experiences with a cold and how it shapes my podcasting journey.
• Multi-part Series Announcement: Introduction to an upcoming series covering the six talking points of my podcast guesting strategy.

Guest Speak On 50 Podcasts In 100 Days!  Join The Influence Army Waitlist HERE!

Join My Newsletter Here!

Email me: contact@belove.media

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Subscribe and share with your business associates who could use a listen!

Just what is O.P.P? It means "other peoples' podcasts". I want to give you 4 things you can do to make sure when you reach out to other podcast hosts to be a guest, they say YES.

In this solo episode of Show Up Better I explain the benefits of being on other peoples' podcasts.

Some sites say there are 3 million podcasts available now. Some say there are 4 million. Either way, there are a lot of them. But while there are a lot of podcasts out there, it is still a growing industry and still a great way to increase your exposure and grow your credibility and authority.

Also in this episode, I explain why I think Instagram is not the best platform for building credibility and authority.

visit the website: www.podcasttitans.com
Follow me in Instagram

• Daniel Ruby Article
• The Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson

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Sign up for The 200: 200 words each Tuesday to move you forward in marketing and podcasting at https://www.buildthatpodcast.com/the200

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I use Descript for all of my transcripts and to edit some of my podcasts. It is a powerful tool which allows you to edit audio and video by adjusting the transcript itself--no adjusting of audio or video files. 

Try it for free here

I also use Repurpose.io to add snippets to LinkedIn and Twitter or to add a complete video to YouTube. Repurpose allows you to easily connect audio feed from your podcast and produce a video file which posts directly to social platforms.

Try repurpose.io for free here.

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If you want to expand your reach and build your business through LinkedIn, be sure to check out Justin Welsh's LinkedIn OS Course.

I went through it, followed the steps, and have seen significant growth in LinkedIn opportunities.

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Twitter - @rfordej

Email: eric@straightforwardmg.com

https://www.buildthatpodcast.com/

There are affiliate links above. They help me pay for groceries and don't cost you anything. :)

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80% of Podcast Success is Preparation

The Podcast Prep newsletter provides applicable information each Tuesday afternoon which you can use to set your podcast up for success.

You can find it at https://podcastprep.xyz/

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I use Riverside.fm for recording my podcast.
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LinkedIn: ericrutherford

Email: eric@straightforwardmg.com

https://www.buildthatpodcast.com/

Twitter - @rfordej

There are affiliate links above.

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