podcast strategy

When you hear the phrase “networking event”, do you get excited? Or are you one of many people who get nervous at the thought of having to walk through a building full of strangers and create small talk because you know making connections is good for your business? Whichever group you’re in, Swire Ho has networking tips for you! While make take the mindset of needing to hand out a stack of business cards at an event, Swire believes there’s a better way to create stronger connections that will be mutually beneficial for both business owners involved. Today, he’s here to share all of that and more. This week, episode 142 of Listeners to Leads is about making meaningful connections through networking for your podcast! 

Born and raised in Hong Kong, Swire Ho immigrated to Los Angeles in 1996. A proud Asian American, he began his career as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production in 2003. After receiving the SCORE Award for Small Business Success for creating outstanding custom merchandise, Swire sold Hellman Production to focus exclusively on the promotional product industry. Swire is also the host of The Small Business Show podcast.

In this episode of Listeners to Leads, Swire Ho is sharing the importance of creating deeper connections with a few key individuals at networking events and actionable steps you can take right now to learn about the business needs of your podcast guests. 

Swire and I also chat about the following: 

• Focusing on creating a few key connections at networking events instead of handing out a blanket of business cards.
• In-person and online networking tips for introverts.
• The importance of referrals in entrepreneurship.
• Keeping the connection alive with your podcast guests after their episode goes live.

If you’re interested in learning more about custom promotional products, Swire has put together a helpful list of resources for you to check out!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH SWIRE HO:

Facebook

Instagram

The Small Business Show

Garuda Promo

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

The challenging decision to possibly conclude your show.  Delve into the journey of Julie Bartucca and Tom Breen from the UConn 360 Podcast, discussing its inception, audience engagement, and the bittersweet decision to step back from hosting the show. Our guests share operational insights, the importance of storytelling, and advice for fellow podcasters considering similar transitions. Reflecting on favorite episodes and the emotional impact of their work, Julie and Tom's experiences offer a comprehensive look into the world of alumni podcasting and its potential to connect and inspire.

Connect with Us

• Learn More: Continuing Studies Podcast
• Join: University Podcasters Network LinkedIn Group
• Connect w/ Jen: LinkedIn or  jpodcreations@gmail.com 
• Connect w/ Neil:  LinkedIn or neil@podiumpodcastco.com
• Twitter:  @namcphedran / @podiumpodcastco
• Youtube

Episode Reference Links:

• UConn 360 Podcast
• UConn's Fictional Student Body President  (Excerpt and original newspaper article of UConn’s fictional student president from Tom’s favorite episode)
• Ep. 3 - Play Us a Song, You're the Piano Brain  (Tom’s full favorite episode)
• Ep. 113 - How Hip-Hop Conquered the World (Julie’s favorite episode)

Chapters:
(00:00:00) Introduction 

Hosts Neil McPhedran and Jennifer-Lee introduce guests Julie and Tom from the UConn 360 podcast.

(00:02:23) UConn 360 Podcast Overview 

A brief history of how the podcast started including its inspiration and original objectives.

(00:06:04) Audience and Purpose of the Podcast 

The evolution of the target audience for the UConn 360 podcast and purpose of the podcast in storytelling and engaging with a wide audience.

(00:09:03) Challenges of Podcasting and Decision to Step Back 

Challenges of maintaining the podcast amidst changing responsibilities and the process leading to the decision to end the podcast.

(00:11:02) Operational Insights and Listener Engagement 

Operational aspects of running the podcast, including content creation, editing, and the impact of listener engagement and feedback.

(00:14:17) Future of the Podcast and Succession Planning 

The future of the UConn 360 podcast, including potential new hosts and the importance of maintaining the original spirit..

(00:18:13) Advice for Podcasters and Reflections on Podcasting Journey 

Advice for podcasters considering ending or handing over their podcast.

(00:20:53) Favorite Episodes and Personal Highlights 

Julie and Tom’s favorite episodes and personal highlights from their time running the UConn 360 podcast.

(00:24:20) Conclusion

• (00:00) - Introduction
• (02:23) - UConn 360 Podcast Overview
• (06:04) - Audience and Purpose of the Podcast
• (09:03) - Challenges of Podcasting and Decision to Step Back
• (11:02) - Operational Insights and Listener Engagement
• (14:17) - Future of the Podcast and Succession Planning
• (18:13) - Advice for Podcasters and Reflections on Podcasting Journey
• (20:53) - Favorite Episodes and Personal Highlights
• (24:20) - Conclusion

According to the World Health Organization, an estimated 1.3 billion people around the world currently experience a significant disability. As more clarity and information around how disabilities affect people and as technology progresses, we are more equipped now than ever to improve accessibility and inclusiveness in our media to reach wider audiences and allow everyone to enjoy what we create. Maxwell Ivey is here today to help us explore the myriad of options we have to make everything from our podcast to our website to our social media channels more inclusive. This week, episode 141 of Listeners to Leads is about how to improve your podcast’s accessibility! 

Maxwell Ivey, known as “The Blind Blogger”, is an accessibility expert advocating for more inclusion of people with disabilities through communication & collaboration instead of compliance & shame. With over 15 years of experience as a serial entrepreneur, Maxwell knows the value of customer and audience loyalty, and talks about how a more accessible website, podcast, or business will have the most loyal following out there. Maxwell has a new podcast, “The Accessibility Advantage”, coming soon.

In this episode of Listeners to Leads, Maxwell Ivey shares the importance of using audio descriptions in your podcasts and actionable steps you can take right now to improve the accessibility of your social media content. 

Maxwell and I also chat about the following: 

• The significant potential reach and brand loyalty that can result from prioritizing accessibility and inclusion.
• Checking your podcast player for accessibility features and configuring settings.
• How Alt text affects your podcast SEO, not just its accessibility.
• What you can do to improve your social media’s accessibility.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH MAXWELL IVEY:

LinkedIn

Instagram

What’s Your Excuse? Network

The Accessibility Advantage

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:

AudioEye

Optimizing your content for search engines can feel extremely overwhelming, especially if you have no experience with things like keyword research and strategically linking content. But getting started with SEO strategy does not have to be complicated, and Lauren Gaggioli, SEO expert and course creator, is here today to show us that a little bit of research can take us a long way. This week, episode 140 of Listeners to Leads is about mastering keyword research and SEO for your podcast! 

Lauren Gaggioli is an online entrepreneur who loves building online businesses and supporting her fellow digital solopreneurs as they share their gifts with the world. A big believer in intentional living, Lauren created the online course - Big Why Life (bigwhylife.com) - to help folks from all walks of life create their mission statement and support healthy habits to support living a life of purpose. When she's not working, you can find her training for her next runDisney half marathon or channeling serious Molly Weasley vibes knitting up a new sweater, puttering in her garden, homebrewing beer with her husband, or making a delicious mess of the kitchen with her kids in their home just outside of Seattle. 

In this episode of Listeners to Leads, Lauren Gaggioli shares the importance of writing your content for the human on the other side of the screen and actionable steps you can take right now to optimize your website with SEO best practices. 

Lauren and I also chat about the following: 

• Connecting with your ideal audience outside of social media.
• Understanding the searcher’s mindset while doing keyword research.
• How writing for humans (NOT an algorithm) will help you reach more people who need what you have to offer.
• Best practices for internal linking and hyperlinks within your content.

Don’t forget to check out Lauren’s website for everything from her DIY Website Audit to the Organic Marketing Ecosystem course!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH LAUREN GAGGIOLI:

LinkedIn

Instagram

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:

Ahrefs Keyword Generator

PodMatch

Aspiring podcasters often face many challenges before getting started, not least of which is the fear of public speaking. Public speaking does not come naturally to everyone and even though podcasting is not generally live, the fear of broadcasting your voice for the world to hear can be intimidating. Roy Coughlan knows this very well, having been incredibly shy and afraid of public speaking before he began his podcasting journey. But now, with 5 successful podcasts, Roy is here to share his journey into podcasting, how he improved his public speaking and much more! This week, episode 139 of Listeners to Leads is about becoming a better speaker and podcaster! 

Roy Coughlan is a podcasting coach with 5 podcasts of his own, ranging from NFTs to speaking advice to meditation, that are in the top 1% of podcasts.  Roy helps his clients craft their podcasts into top-rated shows that help promote their businesses, books, and more. He has produced and edited over 1,200 episodes in his career.

In this episode of Listeners to Leads, Roy Coughlan is sharing the importance of just getting started and learning as you go and actionable steps you can take right now to increase your confidence in public speaking and podcasting. 

Roy and I also chat about the following: 

• Overcoming adversity through meditation and forgiveness.
• Improving your public speaking through different types of practice.
• Podcast marketing strategies for 2024 and beyond.
• Utilizing the right social media platform for your business.

Links to all of Roy’s podcasts, projects, and social media pages can be found through his Bio Link.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH ROY COUGHLAN:

LinkedIn

YouTube

Podcasts

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

We all see podcasts, both large and small, that talk about being a globally rated podcast or use very specific information about their shows in their marketing material. But where do they get this information? And how can I find my podcast statistics and use them to help grow my show? Today, I’m giving you the tools and resources you need to find and make sense of your podcast statistics, and how you can use these numbers to achieve your podcasting goals! This week, episode 138 of Listeners to Leads is about where to look for podcast charts, rankings, and more! 

In this episode of Listeners to Leads, I’m sharing the importance of utilizing your statistics to reach your podcasting goals and actionable steps you can take right now to find sponsorships using your podcast ranking. 

I also chat about the following: 

• Where to find your podcast statistics and listener information.
• Why you cannot compare your podcast to anyone else’s, even if they cover the same topic.
• Resources to learn about your podcast rankings, domestically and globally.
• Using your podcast statistics to encourage sponsorships.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:

Chartable

ListenNotes

Listeners to Leads Ep. 25 Creating an Attractive Podcast Sponsorship Deck with Betsy Wallace

Listeners to Leads Ep. 26 How to Monetize Any Podcast

Listeners to Leads Ep. 29 How to Monetize your Podcast by Selling your Own Services and Products

With video becoming such an important medium in podcasting, we have to consider how we are communicating not just with our audience, but our guests during interviews.  How is communicating via camera different than a face-to-face conversation? How do we open ourselves up for authentic conversations and genuine connection when using a medium that can distort authenticity and make other people feel distant? Adria Firestone is here today to discuss all this and more. This week, episode 136 of Listeners to Leads is about authentic communication with your audience and podcast guests! 

Adria Firestone is a speaker, author and certified Rapid Results Coach who works with clients around the globe. She is a leading consultant for video skills, and a branding and communication expert. Adria’s clients are spiritually conscious businesswomen, entrepreneurs and thought leaders who want to express their feminine power with confidence and authentic visibility, so they easily attract their ideal clients. Adria has decades of international, award-winning performance, media experience and coaching the vocal, visual, and verbal aspects of presentation. Adria’s credits range from Carmen in Bizet’s opera to Family Guy. She has been published in the WSJ, the Huffington Post, Woman’s Day and was featured on News 12, RAI TV and Telemundo.

In this episode of Listeners to Leads, Adria Firestone is sharing the importance of actively listening and creating a safe space for your podcast guests and actionable steps you can take right now to be more comfortable and confident in front of a camera. 

Adria and I also chat about the following: 

• Active listening and creating a safe space for your podcast guest to open up.
• Letting go of perfectionism to create a supportive and authentic podcast experience.
• The difference between charismatic individuals who use manipulation versus those who embody unconditional love and action.
• Tips for looking and sounding comfortable and confident on camera.

To receive Adria’s free guide, “The Wise Wild Woman’s Path to Rapid Change & Making Space for the Life of Your Dreams”, head over to adriafirestone.com/welcome.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH ADRIA FIRESTONE:

Adria Firestone website

The Charisma Expert website

LinkedIn

YouTube

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

The beginning of the year is synonymous with setting goals, and your podcast is likely no exception! Setting goals for your business podcast can feel overwhelming; what goals should you even set? But setting smart, achievable goals can be easier than you think, and I’m here today to break down the four most common goals we see business owners set for their podcasts, examples of each, and ideas to help you make your podcast goals a reality. This week, episode 135 of Listeners to Leads is about setting business podcast goals for 2024! 

In this episode of Listeners to Leads, I’m sharing the importance of tailoring your podcast goals to your specific business and actionable steps you can take right now to achieve podcast growth in 2024. 

I also chat about the following: 

• The four common podcast goals for business owners and how to achieve them.
• Sharing client examples in your solo episodes to increase audience conversion.
• Tracking podcast completion rates to see what episodes your audience engages with most. 
• Sharing and talking about your podcast beyond your regular marketing strategy.

Remember, choosing one main goal to focus on for your podcast for the first six months of 2024 will be more effective than trying to reach several goals at once!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

We all know that being a podcast guest is the number one way to grow your show. But how much preparation do you actually have to put in to be a high-quality, stellar podcast guest? Emily Aborn and Lisa Zawrotny are back this week to share their processes and top tips for being an outstanding podcast guest who brings value to audiences wherever you go! With well over 200 guest spots between us, Lisa, Emily, and I chat all things podcast guests. This week, episode 134 of Listeners to Leads is about being an effective podcast guest! 

Emily Aborn is a Content Writer and owner of She Built This, a community for women entrepreneurs to build the dreams they have, together. She has 10+ years of experience working with entrepreneurs in various roles. She helps others create compelling content and copy throughout their branding! Emily lives in New Hampshire with her family. When not working, she can be found hiking, walking, cooking, reading, listening to music, or writing.

Lisa Zawrotny founded Positively Productive Systems LLC in January 2016. She holds current certifications in time management, stress management, life coaching, and meditation instruction as well as a certificate in Positive Psychology. Lisa has been featured in over 120 podcast and video summit interviews as well as guest webinars. She has been featured as a keynote speaker and facilitated in-person and virtual workshops involving productivity, decluttering, stress reduction, and vision boards.

In this episode of Listeners to Leads, Emily Aborn and Lisa Zawrotny are sharing the importance of listening to the podcasts you’re going to be a guest on and actionable steps you can take right now to prepare to talk about your zone of genius as a guest. 

Lisa, Emily, and I also chat about the following: 

• How much of a podcast should you listen to before being a guest on it?
• Searching for guests similar to you who have already been on the show.
• Organization and tracking information for podcast interviews.
• Getting a clear picture of the podcast’s ideal listeners before the interview.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH EMILY ABORN:

Instagram

Podcast

Website

CONNECT WITH LISA ZAWROTNY:

Instagram

Podcast

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:

Listeners to Leads Ep. 133: Being an Effective Podcast Host with Emily Aborn and Lisa Zawrotny

Listeners to Leads Ep. 110: Creating Curiosity with our Podcast Content with Emily Aborn

Listeners to Leads Ep. 18: How to Plan an Interview Podcast with Lisa Zawrotny

Having guests on your podcast is a valuable way to bring your audience new perspectives and ideas on topics they deeply care about. But choosing the right guests for your show can be time-consuming, especially if you receive tons of pitches from people looking to be on your show. Emily Aborn and Lisa Zawrotny are back on the show to share their processes for finding the right guests for their podcasts, and how they prepare for guest interviews. This week, episode 133 of Listeners to Leads is about being an effective podcast host! 

Emily Aborn is a Content Writer and owner of She Built This, a community for women entrepreneurs to build the dreams they have, together. She has 10+ years of experience working with entrepreneurs in various roles. She helps others create compelling content and copy throughout their branding! Emily lives in New Hampshire with her family. When not working, she can be found hiking, walking, cooking, reading, listening to music, or writing.

Lisa Zawrotny founded Positively Productive Systems LLC in January 2016. She holds current certifications in time management, stress management, life coaching, and meditation instruction as well as a certificate in Positive Psychology. Lisa has been featured in over 120 podcast and video summit interviews as well as guest webinars. She has been featured as a keynote speaker and facilitated in-person and virtual workshops involving productivity, decluttering, stress reduction, and vision boards. 

In this episode of Listeners to Leads, Emily Aborn and Lisa Zawrotny are sharing the importance of thoroughly vetting your potential podcast guests and actionable steps you can take right now to prepare for a podcast interview as a host. 

Lisa, Emily, and I also chat about the following: 

• Being selective about the guests you bring on your show.
• The right level of preparation for a podcast interview as a host.
• Structured vs. Conversational podcast styles and how it affects guest choice.
• Content planning and deciding where to put a guest episode in your podcast schedule.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH EMILY ABORN:

Instagram

Podcast

Website

CONNECT WITH LISA ZAWROTNY:

Instagram

Podcast

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Having big-name guests on your podcast is a great way to boost the credibility of your show and potentially get your show in front of new listeners. But it’s important to consider why you want to have these guests on and make sure you’re approaching the pitch the correct way. Courtney Elmer, the creator of PodLaunch, is here today to talk about her experiences in making connections with big-name podcasters and building lasting connections that benefit everyone, especially the audience. This week, episode 132 of Listeners to Leads is about securing high-profile guests for your podcast! 

As the Founder of The EffortLESS Life® and creator of the hit podcast launch program, PodLaunch™, Courtney Elmer is a sought-after consultant, host, and speaker who is known for helping entrepreneurs embrace failure and grow through what they go through to create the greater income, influence, and impact they deserve. Courtney teaches online business leaders how to build self-sustaining businesses that can thrive in a rapidly changing digital environment, expand their thought leadership through podcasting, and use their voices to catalyze positive change in the world.

In this episode of Listeners to Leads, Courtney Elmer is sharing the importance of going the extra mile when pitching to potential guests and actionable steps you can take right now to realign your podcast with your business after making changes. 

Courtney and I also chat about the following: 

• The importance of fully showing up in an interview, even when your guest is not.
• Podcast plateaus and the reflection to do to move past them.
• The five things podcast app algorithms look for in your show.
• Going the extra mile when pitching a potential guest for your show.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH COURTNEY ELMER:

Instagram

Insider Secrets to a Top 100 Podcast with Courtney Elmer

LinkedIn

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:

Listeners to Leads Ep. 124: Are Podcast Reviews Important? Part 1

Listeners to Leads Ep.126: Are Podcast Reviews Important? Part 2

Listeners to Leads Ep: 70: Behind the Scenes of a Podcast Rebrand with Lisa Zawrotny

Podcasting isn’t just for morning entertainment with your coffee and breakfast. On this 116th episode of The E-Comm Show, Andrew Maff sits down with Seth Greene, CEO of Market Domination. Seth offers a unique perspective into the world of podcasting and how sellers can leverage it to reach new and desired audiences. 

With years of successful experience under his belt, join in on today’s episode, where Andrew and Seth discuss the power of audio and video engagement, how to turn listeners into purchasers, and the benefits of E-commerce sellers hosting their own podcasts. 

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: theecommshow@bluetuskr.com

If you'd like to catch up on past episodes, visit www.theecommshow.com

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: theecommshow@bluetuskr.com

If you'd like to catch up on past episodes, visit www.theecommshow.com

The beauty of podcasting is that anyone can pick up a microphone, share their story, and make a difference in the world. While that freedom is rare in widespread media now, that doesn’t mean you shouldn’t think carefully and consider what you say before putting it out into the world! I’m going to give you a few basic do’s and don’ts of what to say on your podcast, especially as a business owner.  This week, episode 131 of Listeners to Leads is about what you should and shouldn’t say on your podcast! 

In this episode of Listeners to Leads, I’m sharing the importance of editing your podcast for content, not just mistakes and ‘ums’ and actionable steps you can take right now to avoid spreading misinformation and disinformation. 

I also chat about the following: 

• Sharing identifying information about those you’ve worked with can have unintended consequences for businesses and individuals.
• Editing your podcast for content allows you to create a clear, concise message and catch mistakes before they hit the airwaves.
• The importance of podcasting as a medium for freedom of expression.
• Avoid sharing misinformation and disinformation on your podcast and podcasting ethically.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Creating a sales funnel is essential to bringing in new clients for your business. But when you hear the word sales, do you think of overly pushy sales tactics that make everyone involved uncomfortable? Well, sales do NOT have to be that way! Evan Putman is here today to tell us all about how to create a sales funnel that aligns with your values and helps prospective clients decide what level of involvement is right for them. This week, episode 130 of Listeners to Leads is about creating an aligned and effective podcast sales funnel! 

Evans Putman is the Founder of Podcast Profit School and a business consultant who partners with visionary, collaborative entrepreneurs with big, positive messages and missions to help them create simple, sustainable (leveraged) client acquisition solutions and cash flow confidence for their business. He is the creator of the Podcast ATM business model, Infinite Impact Method, and The Servepreneur Blueprint™, and his trainings are licensed by and featured in ClickFunnels Founder Russell Brunson's high-ticket coaching programs.

In this episode of Listeners to Leads, Evans Putman is sharing the importance of building like and trust with potential leads and actionable steps you can take right now to optimize your sales funnel to align with your values. 

Evans and I also chat about the following: 

• The importance of serving your listeners first, before selling to them.
• Evans’ Podcast ATM approach for both hosts and guests.
• Converting listeners into clients through a relationship-based approach.
• Creating a binge-able lead gen experience through audio content.

To take advantage of Evans’ free Niche Cast Blueprint, text ‘LEADS’ to 55444 or visit podcastsalesmachine.com/leads to download!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH EVANS PUTMAN:

Website

Instagram

Infinite Impact Radio podcast

LinkedIn

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

The description of your podcast is one of the first, if not THE first, thing people see about your show. This paragraph is the listener’s first look at what to expect from your show, so setting the scene accurately and concisely is critical to retaining listenership and inviting in new audience members. On today’s episode, I’m going to teach you how to write a podcast description that is clear, concise, and highlights the achievements of your show to captivate new listeners. This week, episode 129 of Listeners to Leads is about creating a perfect podcast description for your show! 

In this episode of Listeners to Leads, I’m sharing the importance of optimizing your podcast description and actionable steps you can take right now to write a clear, concise, informative description. 

I also chat about the following: 

• The difference between a podcast description and show notes.
• Understanding the elements of a good podcast description.
• A podcast description template to use to craft your own description.
• Why highlighting your credentials and rankings is beneficial. 

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

TEMPLATE:

“ [Podcast Title], hosted by [Host’s full name], [shows/teaches/helps/etc.] [ideal listener] [what you want your ideal listener to get from your show]. [This sentence explains why you’re qualified to speak on the topic]. [This sentence mentions when the show goes live general topics the show covers]. Learn more about [Host] and [Podcast Title] at [insert podcast website].

Alesia’s example using the template:

“Listeners to Leads, hosted by Alesia Galati, teaches new and aspiring podcasters how to use their podcasts to grow their businesses. Alicia uses her experience as the owner of Galati Media, a full-service podcast management agency, to help business owners get leads, land speaking gigs, and create deeper connections with their audiences through their podcasts. Alesia and her guests will discuss everything from launching a podcast to marketing a podcast. Learn more about Alesia and Listeners to Leads at www.listenerstoleads.com.”

LinkedIn is an important social media tool when it comes to growing your business and networking with other professionals. And we’ve talked on the show before about optimizing your LinkedIn profile for maximum visibility. But what about specifically marketing your podcast on your profile? Louise Brogan, one of the top voices on LinkedIn content, is here today to share her experiences, tips, and strategies for marketing and promoting your podcast on LinkedIn! This week, episode 128 of Listeners to Leads is about marketing your podcast on LinkedIn! 

Louise Brogan runs a  boutique marketing agency working with entrepreneurs, SME’s and professionals who want to raise their profile through LinkedIn in a genuine and valuable way. Louise is an international speaker and hosts the LinkedIn with Louise Podcast and YouTube channel. For the past three years, Louise has been a Small Business Britain Champion and hosts small business netwalks in Belfast on a monthly basis. 

In this episode of Listeners to Leads, Louise Brogan is sharing the importance of encouraging engagement with your LinkedIn posts and actionable steps you can take right now to utilize your LinkedIn profile more than 97% of users. 

Louise and I  also chat about the following: 

• Building a network of people interested in your podcast topic.
• Example posting schedules and caption scripts to engage your audience and encourage their engagement with your posts.
• Thinking of using LinkedIn to network in the same way you would network at a conference.
• Utilizing storytelling and examples of past clients to turn listeners into leads.

Head over to Louise’s website for a free guide to utilizing your LinkedIn to its fullest potential!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH LOUISE BROGAN:

LinkedIn

YouTube

Podcast

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:

Listeners to Leads Ep. 121: How to Use LinkedIn to Generate Podcast Leads with Julie Livingston 

So many things happened in podcasting in 2023 that it can be difficult to keep track of it all! As the end of the year approaches, now is the time to reflect back on trends we saw in 2023 and think about what 2024 might bring to the podcast industry. Today, I’m walking you through the major milestones and noteworthy podcasting moments from this year and talking about what I see as being important to factor into your podcasting journey in the year to come. This week, episode 127 of Listeners to Leads is about the future of podcasting in 2024! 

In this episode of Listeners to Leads, I’m sharing the importance of being selective of where you get your information and actionable steps you can take right now to incorporate video and AI into your podcast strategies. 

I also chat about the following: 

• How AI has changed the podcasting game and the tools you can utilize for your podcast.
• The importance of utilizing video content in your marketing strategy for 2024.
• Podcasts with bold, thought-provoking content will perform better than playing it safe.
• Focusing on the people who listen to your podcast, rather than the numbers.

To access the 2024 Predictions Workbook, head over to our website!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:

Content:

Listeners to Leads Ep.94: Podcasting and AI: What You Need to Know for the Future

Listeners to Leads Ep. 19: A Guide to Easily Managing your Weekly Podcast Workflow

Listeners to Leads Ep. 11: How to Use Dynamic Content to Make Money with your Podcast

How Stitcher Shutting Down Will Impact Your Podcast

Tools:

Riverside.fm

Otter.ai

Izotope RX

Auphonic

Headliner

Munch

We missed recording a season of Think Like a Producer in 2023 so instead we recorded a bonus episode covering our updates from the year, what we've learned, and what we're exploring in 2024 as media and podcast producers. 

Looking for pro support to build your podcast? Find out more ways to work with us! https://worthfullmedia.com/services

We’re talking podcast reviews and ratings again this week! After my last solo episode, my team had questions about how different platforms handle ratings and reviews. And with platforms making major changes to benefit podcasters and increase engagement in their communities, we turned on our microphones to discuss platform-specific content and answer the questions the team (and listeners!) have had. This week, episode 126 of Listeners to Leads is about whether or not podcast reviews and ratings are important and helpful to achieving your podcast goals! 

In this episode of Listeners to Leads, I’m sharing the importance of using more than just platform-specific statistics to plan your podcast goals and actionable steps you can take right now to prepare yourself to make 2024 podcast goals. 

My team and I also chat about the following: 

• How Spotify encourages audience engagement with new podcast features.
• Spotify’s checklist to prepare your podcast for Wrapped at the end of the year.
• Potential strategies for getting more reviews on Apple Podcasts.
• Whether you should use platform-specific statistics in planning your future podcast goals.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:

Listeners to Leads Ep 124: Are Podcast Reviews Important?

Listeners to Leads Ep 43: Creating and Keeping Podcast Goals

Listeners to Leads Ep 88: Setting Achievable and Measurable Podcast Milestones

Spotify’s Wrapped Checklist

PodLottery

Positively Living with Lisa Zawrotny

Content with Character with Emily Aborn

Hello! Hello! 👋 I had the pleasure of chatting with Nikki Voxx, an amazing podcaster who inspires entrepreneurs and creative individuals. 🎙️

Nikki Voxx believes the magic of conversation is real... that each unique voice is the cornerstone of facilitating healing, change + transformation. She calls herself the Podcasting Priestess working with clients to connect more intimately with their audience via digital media marketing.

Her work in the world was a natural progression from an extensive background in radio, where as an announcer for commercial stations across SA + Victoria Nikki entertained, informed + connected with listeners.

As an entrepreneur and soul-led creative, she adores helping clients further their reach by clarifying their unique message using podcasting + digital media marketing to broadcast it to the world. She also has the binge-worthy + wildly successful podcast Quintessential Being, that offers fresh perspectives that cultivate awareness + invite acceptance.

This episode is full of valuable information about podcasting, storytelling and balancing work and family. So, grab a drink, get comfortable, and get ready to be inspired! 🫖

In This Episode, We Cover:

📖 The importance of storytelling as a place to heal, transform and support.

🎙️ Podcasting as the modern-day storytelling place

🌿 Finding Harmony in all areas of life and seasons

🔀 Evolution of business direction and being in a place of receiving rather than finding the How

🧘‍♀️ Spiritual practices in biz

💰 Money mindset.

Nikki’s Details 👇

IG - @nikkivoxx

FB - @quintessentialbeingbynikkivoxx

Web: www.nikkivoxx.com

Get your FREE Guest Speaker Guide here

📆FREE Business Mindset Subliminal Meditation📆

https://annahastie.ac-page.com/50-biz-affirmations-subliminal-meditation

Join my VIP community: https://annahastie.com/contact/

🤸‍♀️ Connect with me!

Website: annahastie.com

Instagram @annfhastie https://www.instagram.com/annafhastie/

Facebook @annfhastie https://www.facebook.com/annafhastie

YouTube - https://www.youtube.com/channel/UCDfE6OhaxiHOGnf33xPnEvA

🎧Spotify Listeners - Tap "Follow" to get a friendly reminder when a new episode is released & leave a comment as to what you loved the most! Rate ⭐⭐⭐⭐⭐

🎧 iTunes Listeners - Please leave a 5 ⭐ Review on Apple so that this podcast can reach more people and I can keep the good stuff rolling.

I acknowledge & pay my respects to the Traditional owners, the Yawuru People of the land and waters of Rubibi (Broome) where this Podcast is recorded, and all Aboriginal Elders, past, present & emerging.

Podcast Produced by Livvi Music Media