podcasting basics

Learn the impact of rebranding on business growth

Rebranding is a powerful process that can profoundly impact a business and its audience. By undergoing a rebrand, businesses can experience a shift in perspectives, attract new opportunities, and propel growth. It is a crucial aspect of business development that involves exploring the nuances of rebranding and gaining valuable insights into its transformative effects.

Joining us in this episode is the remarkable Bri Seeley. She is an entrepreneurial success designer who works with ambitious female entrepreneurs to create highly profitable businesses. She is also the Founder of infinite HERizons, a nonprofit on the mission to create economic equity for historically marginalized individuals through entrepreneurial education and empowerment. You may have seen her winning awards for Business Coach of the Year, on the TEDx stage delivering her revolutionary ‘From Wages to Wealth’ talk, or on any number of press outlets such as Good Morning America, The TODAY Show, Forbes, Entrepreneur, Women’s Health and more. Her expertise and unique perspective shed light on the challenges and triumphs of rebranding, offering invaluable guidance for anyone looking to embark on a similar journey.

In this episode you will:

• Start small and generate revenue no matter how small instead of waiting for perfection
• Be cautious of entrepreneurs teaching without proven success
• Understand fundamental business blocks, avoid relying on others' success paths
• Focus on foundation and growth before seeking funding
• Utilize AI tools like VIDYO and Writeflow for efficient podcast editing and content creation
• Build relationships with potential guests and invite based on shared interests
• Leverage social media platforms and SEO strategies to promote the podcast
• Consider expanding the podcast's presence to YouTube for increased visibilities
• Embrace change, adapt, and make an impact as an entrepreneur

All this and more, on this week’s episode of  We Are Podcast.

If this is the first episode you’ve listened to all the way to the end or if you are a regular, thank you … I love that you are here. Check out our back catalogue on  wearepodcast.com, subscribe to the show and give me a review and rating, it really helps us get found more.

If you are a business owner podcaster and want to join others just like you in a group where we share tactics & ideas on what’s working (or not) for us when it comes to using our podcast in the best possible way. For more on that go to wearepodcast.com/group … it is free.

Stay tuned next week when I talk with Maribel Lara, Head of Consulting at The Sasha Group. So, make sure to subscribe to the show to get that episode as soon it gets released. Until then, much love.

Links:

• https://briseeley.com/

Getting Your First Podcast Guests: Strategies and Services for New Podcasters

Todays Links:

www.PodMatch.com

www.PodcastGuests.com

www.Poddly.com

CLICK HERE For A Free 15 min Zoom Consultation!

Descript Editing Software Link!

In this podcast transcript, Brad Williams from the Step By Step Podcasting show provides insights on how to find podcast guests when starting a podcast:

He discusses the challenge of securing podcast guests, especially when you're just starting out, as it can be time-consuming. To address this issue, Brad shares two services to expedite the process:

• PodMatch.com: Brad recommends creating a profile on PodMatch, specifying your guest requirements and what you can offer as a guest. You can also list your areas of expertise, making it easier for other podcasters to choose topics that align with their shows. The platform allows you to search by categories and connect with potential guests who match your criteria.

• PodcastGuests.com: Similar to PodMatch, PodcastGuests.com allows you to set up a profile and find potential guests. Brad notes that this platform may yield higher-quality guests but emphasizes the importance of timely responses to messages, as neglecting them can result in a temporary account suspension.

Brad suggests that as you gain experience and attract more guests through these platforms, you might consider monetizing your podcast by offering priority slots for a fee to guest inquiries.

Another method to find podcast guests is by joining Facebook forums related to podcasting. Brad recommends groups like Buzzsprout's forum, where podcasters often seek guests or offer to be guests on other shows. Engaging with these communities can help you quickly find suitable guests, especially if you're just starting out.

Lastly, Brad mentions the possibility of podcast guest agencies that can connect you with potential guests via email outreach. He also hints at a new platform called Podfly, which offers an all-in-one solution for podcasting needs, including guest connections, but notes that it's still in beta.

If you're interested in a Free 15 min Consultation, you can fill out the form at the top OR reach me at projectb36@gmail.com.

Mastering Guest Appearances: Navigating ListenNotes.com to Secure High-Impact Podcast Opportunities

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Descript Editing Software Link!

In this episode of the Step-By-Step Podcasting, Brad Williams discusses how to find the perfect guest appearance opportunities on other podcast shows. He starts by introducing ListenNotes.com, a platform used by podcasters to gauge their performance against competitors and research potential guest appearances. Brad emphasizes the importance of guesting on various shows when starting out, but also highlights the value of focusing on larger, more relevant shows as your podcast grows. He notes that if you're already an expert in your field, showcasing your credentials can make you an attractive guest for other podcasts.

Brad delves into the concept of "listen scores" on ListenNotes, explaining that a higher score indicates a podcast's popularity. He relates his own experience with his fitness podcast, where a listen score of 30 places him in the top 5% globally. He aims to reach the top 1% for more significant listenership and sponsorship opportunities. He acknowledges that while the ranking isn't 100% accurate, it considers factors like episode count, website quality, meta-tags, and social media presence.

Brad suggests that podcasters often use ListenNotes to vet potential guests. He advises that having a good listen score makes it easier to get on higher-tier shows. He highlights the significance of a well-crafted email pitch when approaching podcasts.

Brad outlines his process of finding suitable shows to guest on. He talks about using ListenNotes to search for topics related to his expertise, like "intermittent fasting" and "mitochondrial health." He explains how to identify potential podcasts by their listen scores and relevance to your niche. Brad stresses the importance of matching your expertise with the content of the podcast you're pitching to, increasing the chances of a successful reply.

If you're interested in a Free 15 min Consultation, you can fill out the form at the top OR reach me at projectb36@gmail.com.

Learn how to be flexible, consistent, and fresh in podcasting

The power of mindset and consistency cannot be underestimated. A successful business owner or podcaster has a mindset focused on positivity, growth, and learning. They also understand that flexibility in their content is key to keeping their audience engaged and interested.

In this episode, I have the pleasure of talking with Athin Cassiotis, a highly successful business coach, mentor, and speaker with a proven track record of helping individuals create purposeful and successful lives on their terms. He has obtained big clients such as Scentre Group (Westfield), Kmart, and Target and has made multiple six figures. Athin’s inspiring story proves that anything is possible with the proper guidance and tools, and he is here to help you achieve the success and fulfilment you desire.

Key Takeaways:

• Consistency is key to maintaining a successful podcast
• A growth mindset is important in both business and podcasting
• Crafting a unique bio for guests can add value to a podcast
• Creating a flow of questions during interviews can lead to more natural conversations
• The flexibility of having a wide range of topics
• Consider using AI to improve podcasting efficiency
• Ask high-quality questions during interviews to create engaging conversations

All this and more, on this week’s episode of We Are Podcast.

If this is the first episode you’ve listened to all the way to the end, or if you are a regular, thank you … I love that you are here. Check out our back catalogue on wearepodcast.com, subscribe to the show and give me a review and rating; it helps us get found more.

If you are a business owner podcaster and want to join others just like you in a group where we share tactics & ideas on what’s working (or not) for us when it comes to using our podcast in the best possible way. For more on that, go to wearepodcast.com/group … it is free.

Stay tuned next week when I talk with Petra Zink, Certified Personal Branding & Digital Strategist, International Speaker, Coach, Consultant, Author & Podcast Host of the Trusted Authority. So, subscribe to the show to get that episode as soon it gets released. Until then, much love.

Links:

• https://www.athincassiotis.com/

CLICK HERE For A Free 15 min Zoom Consultation!

Descript Editing Software Link!

Todays Links:

Rephonic - Deeper Analytics

Listen Notes Scores

How to Get More Listeners by Guest Appearing on Other Shows

To grow your podcast, consider being a guest on other shows. For instance, if your podcast focuses on health and wellness for the over 40 crowd, explore opportunities to appear on other podcasts catering to the same audience, even if they discuss different topics. Think about who you can help and what valuable messages you can bring.

Start by checking iTunes and Apple Podcasts, where your show is listed. Scroll to the bottom to see related shows that might interest your listeners. Another useful resource is Listen Notes, where you can find your podcast's score and discover other podcasts discussing similar topics.

When reaching out to potential hosts, keep your pitch concise and to the point. A couple of short paragraphs with your introduction, podcast description, and how you can contribute should suffice. Also, consider proposing a podcast swap where you feature each other on your respective shows.

Guest appearances on podcasts have a higher conversion rate than other social media platforms since you're reaching an audience that is already familiar with and interested in podcasts. Aim to appear on shows that align with your current podcasting status and gradually work your way up to bigger ones.

Lastly, utilize tools like RePhonic to understand what other shows your listeners are tuning into. This insight can help you tailor your content and explore new topics to engage your target audience.

Stay tuned for Step 12, where we'll delve into SEO techniques using meta-tags. Thanks for listening! If you need further assistance, feel free to book a free 15-minute consultation through the link in the show notes. Catch you on the next episode!

If you're interested in a Free 15 min Consultation, you can fill out the form at the top OR reach me at projectb36@gmail.com.

CLICK HERE For A Free 15 min Zoom Consultation!

Descript Editing Software Link!

Step 10: Marketing Your Podcast -  Unveiling the Power of Social Media

In this episode, join us as we dive deep into the world of podcast marketing and explore effective strategies to promote your podcast. Today, our focus is on social media, an essential tool in reaching and engaging with your target audience.

I share personal insights and experiences on leveraging social media platforms to amplify your podcast's reach. Right from the start, I address a commonly held sentiment: a dislike for social media. This opens up a thought-provoking discussion about the importance of finding a balance and choosing the right approach when it comes to promoting your podcast.

There is an overwhelming amount of social media platforms available today. Acknowledging that it's virtually impossible to effectively manage all platforms simultaneously, I emphasize the significance of identifying one or two platforms that resonate with you or your podcast's content. By focusing your efforts on a select few, you can deliver consistent and engaging content to your target audience without spreading yourself too thin.

CLICK HERE For A Free 15 min Zoom Consultation!

Descript Editing Software Link!

Podcast Directory List!

Today’s Links:

Podcast Website Comparison:

PodFollow

Building Your Podcast Website: Exploring the Top 3 Podcast Website Builders

First up, we explore OnPodium, a popular podcast website builder known for its sleek designs and user-friendly interface. I discuss its extensive customization options, including theme selection, color schemes, and layout choices. Additionally, I delve into OnPodium's use of 5 domains and the overall ease of getting support.

Next on the list is Podcastpage, a versatile platform that emphasizes simplicity and efficiency. I share my thoughts on its intuitive drag-and-drop editor, which allows for easy customization without the need for coding knowledge. I explore Podcastpage's integration with popular podcast hosting providers, its SEO optimization features, and the seamless integration of social media and email marketing tools.

Lastly, we delve into Podpage, a powerful podcast website builder designed to simplify the podcasting process. I delve into its user-friendly interface, automated episode publishing, and detailed analytics. Furthermore, I discuss Podpage's convenient integration with various podcast hosting platforms and its robust SEO features, ensuring your podcast gains maximum exposure.

Remember, Step 9 is crucial for establishing your online presence and attracting a wider audience. So, buckle up, grab your favorite beverage, and join me on this exciting exploration of podcast website builders.

If you're interested in a Free 15 min Consultation, you can fill out the form at the top OR reach me at projectb36@gmail.com.

CLICK HERE For A Free 15 min Zoom Consultation!

DESCRIPT Software For Editing:

Mastering the Art of Podcast Editing: Enhancing Quality and Boosting Retention

Episode Description:

In this episode, we delve into the often overlooked but crucial aspect of podcast production: editing. Join us as we explore the transformative power of editing, which not only enhances the overall quality of your show but also keeps your audience engaged throughout the entire episode. We'll discuss why editing is vital for success on platforms like iTunes, where retention plays a significant role in determining your show's visibility and ranking among recommended podcasts.

Throughout the episode, we'll share valuable insights and techniques to help you optimize your editing process. One tool that we'll spotlight is Descript, a powerful program that simplifies the editing workflow and elevates the audio quality of your podcast.

Descript offers an array of features that make editing a breeze. We'll uncover how this tool can enhance your audio, whether it's by polishing your own voice or perfecting the quality of your guests' audio. We'll also highlight Descript's ability to effortlessly remove repeated words, filler words like "um" and "uh," and other speech disfluencies. Say goodbye to those awkward pauses and interruptions that can disrupt the flow of your podcast.

As we delve into the world of podcast editing, we'll share our personal experiences and lessons learned, providing practical tips and tricks to streamline your editing process. We'll discuss techniques for creating a cohesive narrative, optimizing pacing, and maintaining the right balance between information and entertainment.

Whether you're a seasoned podcaster or just starting out, this episode will equip you with the knowledge and tools to take your editing skills to the next level. Join us as we unravel the mysteries of podcast editing and empower you to produce high-quality content that captivates your audience from start to finish.

If you're interested in a Free 15 min Consultation, you can fill out the form at the top OR reach me at projectb36@gmail.com.

CLICK HERE For A Free 15 min Zoom Consultation!

The Best Podcast and Video Hosting Platforms

Introduction:

Welcome to today's episode where we will be discussing the best podcast and video hosting platforms for creators. In this digital age, the rise of podcasts and videos has been unstoppable, and it's essential to find a reliable hosting platform to share your content with the world.

Segment 1: Podcast Hosting Platforms

There are many podcast hosting platforms available, but we will be focusing on the two most popular ones: Libsyn and Podbean. Libsyn is one of the oldest and most trusted podcast hosting platforms, offering unlimited storage and bandwidth at a reasonable price. Podbean, on the other hand, is an all-in-one podcasting solution that offers everything from hosting to monetization tools.

Segment 2: Video Hosting Platforms

When it comes to video hosting, there are several options available, but Zoom and Zencaster are the ones that stand out. Zoom is known for its video conferencing capabilities, but it also offers video hosting services. It's a great platform for recording and hosting video interviews or webinars. Zencaster is an excellent option for recording high-quality audio and video from multiple sources. It's a great choice for podcasters who want to record video versions of their shows.

If you're interested in a Free 15 min Consultation, you can fill out the form at the top OR reach me at projectb36@gmail.com.

Hey Guys! You’re listening to #GrowGetters – the future skills podcast for smart women in business. We exist for one simple reason: we are here to help you GROW! Each week, we drop a brand new ep that covers the latest trends, tools, tips to make sure your business or career is future-ready!

Today we have a different listening experience for you. Recently Tanya and I were invited to speak at an online event, hosted by our friends from the Re:Think Community - called ‘Launching a Podcast During a Pandemic’. Charlotte Han, our favourite futurist and dear friend of the podcast moderated this chat been Daniel, Tanya and I.

Daniel Fuerg is the founder of the mega-successful European conference ‘48 Forward’ & founder of ‘The 48 Forward Studios’ (a top-notch podcasting studio based in Munich.) Daniel and his team have produced over 500 episodes since the start of the pandemic (which is a lot), they have 7 podcasts they personally run, and his podcast called ‘Gin and Talk’ recently made it to the Trending List on the German Apple Podcast charts.

As you’ll hear, your #GrowGetters team, Tiff, and Tan also sat on the panel. Nearly 12 months ago we dropped our pilot episode of the podcast, and it’s honestly head-spinning to see where we’ve come since then. We had no idea how our passion project would take on a life of its own and grow to be an international podcast - listened to by women (and men) in Australia, NZ, south-east Asia, Europe, the UK, and the US.

Tens of thousands of downloads later, with world-class guests featured on our show, and ranking in the top 20 career podcasts in Australia and top 5 in New Zealand (not to mention in Germany, the Netherlands, and the Czech Republic) we could have never imagined that our pod-baby could achieve all this. And it’s all because of you!! Our loyal listeners that we hope we are inspiring each week to future proof your businesses and careers.

Soooo friends this masterclass is really fun, conversational, and dives into the fundamental questions you should think about if you want to start your own podcast.

We cover:

• How to get started
• How to find a niche
• Lessons we’ve learned so far
• What equipment you can buy
• What editing options you have
• How to market and grow your podcast organically
• How to make money podcasting, and so much more.

This masterclass goes for about an hour - so without further ado - grab your note pad and pen as there’s lots of juicy take aways in todays ep.

Let’s get started!!

Plus...

If you are thinking about starting a podcast, and not sure how to take the next step to get started - please reach out to us via DM or email. We are developing a series of Future Skills Courses - and one will be on how to create your own successful independent podcast. So to find out more - please head on over to our website at www.growgetterspodcast.com/courses

Now if you want some more sweet, sweet inspo, check out our Insta page and please follow us at @growgetterspodcast !! :)

And if you’re still hungry for more, our #GrowGetters GROWTH HACKS NEWSLETTER is designed to keep you up-skilled and up-to-date on all the latest tips, models, and trends - so sign up at www.growgetterspodcast.com/newsletter

Your hosts are:

Award-winning brand strategist and writer, Tanya Garma (@tanyagarma)

Forbes-listed startup founder and entrepreneur, Tiffany Hart (@tiffanyclairehart)