political polling

In this episode of Sustainably Speaking, host Mia Quinn hands over the mic to Susan Jackson from BASF Corporation to talk with two prominent political pollsters who explored people’s perceptions around recycling. 

Jackson is joined by polling experts Cornell Belcher, president and founder of Brilliant Corners Research and Strategies and best known for his polling work for former President Barack Obama, and Brenda Gianiny, president and founder of Axis Research, who’s best known for the work she does with Senator Mitch McConnell. 

Belcher and Gianiny emphasize the importance of accurate polling for driving strategies, and they highlight the distinction between professional polling and media-driven polls. They also talk about their initial lack of knowledge about advanced recycling for plastic and how they now recognize its potential and find that voters and consumers share their enthusiasm.

Congressman Porter was joined on PoliticsAside by two of the foremost experts in the political and election polling world - Republican pollster Glen Bolger of Public Opinion Strategies and Democrat pollster Zac McCrary of Impact Research. In recent years, election day surprises have led many of us to question the legitimacy of political polling: “Why did some polls miss the mark?” “Are interviewees reluctant to express their real opinions?” “How has social media changed the polling industry?” “Is polling a science or art?”

Disclaimer: The viewpoints and opinions expressed by our various guests in the PoliticsAside program are those of their own and do not necessarily reflect the views or positions of Congressman Porter or Porter Group.

The traditional polling industry is becoming outdated and inaccurate. Is artificial intelligence the answer?