power of purpose

In this episode we explore your “Why”!  Your purpose or your why is the fundamental reason your company exists and how this can help your business grow and become a business of attraction for clients and staff. Your purpose is not about the specific product or service you offer and it's also not directly about making money. 

The power of purpose in business refers to the idea that having a clear and meaningful purpose can drive success and create a significant impact.

Here are a few key aspects of the power of purpose in business that we explore:

1. Employee motivation and engagement

2. Attracting and retaining talent

3. Customer loyalty and trust

4. Decision-making and strategy

5. Social and environmental impact

The power of purpose in business lies in its ability to inspire and motivate employees, attract loyal customers, guide decision-making, and create a positive impact on society. It goes beyond financial success and focuses on making a meaningful difference in the world.

Check out our Free Resources & Useful Links:

1. Take our Leadership Archetype Quiz Here and find out what type of Leader you may be along with the pros and cons of your leadership style.

2. The Awesome Customer Journey Checklist - If you are wanting to do a quick pulse check on your customers journey through your business with the view to make improvements then this is the perfect place to start!

3. End of Financial Year Checklist - a simple guide and checklist to the end-of-year review process to empower you to reach your annual goals

4. Business Roadmap Checklist & Workbook - Wanting to get some clarity around your vision and take your business to the next level? This is the perfect checklist to get you thinking and put you on the right track!

Find out more about, or go on the Waitlist for our next 8 Week Bootcamp - Bootcamp Waitlist & Information

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Continuing our second season by introducing another yachting industry changemaker to the podcast, this episode is with Steve Crawford. The visionary founder of the yachting industry’s leading job board, Yotspot, Steve’s journey began as yacht crew and, through his frustrations and experience of finding work and available yacht jobs, dedicated his entrepreneurial journey to improving this process. 

He moved back ashore in 2014 and started Yotspot. In this episode, Steve talks about his clear vision and purpose with the platform, which is simple: to allow crew and yachting professionals to connect directly with employers and for yachts to find great crew using a fast and efficient process. 

He speaks about his entrepreneurial journey, how creativity is key, as well as highlighting the importance of self-leadership and building team culture by using both effective communication and collaboration.

Steve also shares insights into industry trends and offers a glimpse into the exciting future at Yotspot, where AI is set to play a significant role in continually improving the platform. 

The episode is filled with not only valuable insights on his entrepreneurial journey but full of yachting industry expertise.

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