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    #pr

    Explore "#pr" with insightful episodes like "Author and Speaker Amy Flurry", "Brian Shrowder from Mediacraft Communications explains how small business owners can easily use PR to improve their marketing success." and "PR ma zły PR" from podcasts like ""Interior Design with Kandrac and Kole", "Small Business Banter" and "Nikt nas nie pytał, ale i tak się wypowiemy!"" and more!

    Episodes (3)

    Author and Speaker Amy Flurry

    Author and Speaker Amy Flurry

    Tune in and watch this Episode as we talk to Amy Flurry, a nationally recognized speaker and author on the subject of DIY PR. She has decades of editorial experience as she shares with us the do’s and don’ts in regard to pitching to editors. She also co-founded Aloka Home, a company that re-energizes vintage saris from India that were hand-stitched 60-80 years ago by shampooing, softening and dyeing them into beautiful quilts, coverlets and pillows . Check out these beautiful one-of-a-kind beauties at https://www.alokahome.com

    KEY TAKEAWAYS:

    1. Learn about our guest Amy Flurry who has two decades of editorial experience and writing for top print and online publications. She authored Recipe for Press (Pitch Your Story and Create a Buzz) and Recipe for Press (Designer Edition) with tools interior designers need to take advantage of the press opportunities available to creative professionals.

    2. Amy discusses some of the ways to do your own PR and be your own publicist when pitching a product or project to an editor.

    3. Hear about Amy’s company, Aloka Home that re-energizes hand-stitched 60-80 year old saris from India into beautiful quilts, coverlets and pillows that we love using in our designs.

    RESOURCE LINKS:

    Kandrac & Kole Website

    Kandrac & Kole on Instagram

    Kandrac & Kole on YouTube

    BIO: 

    Kandrac & Kole was voted one of Atlanta’s Top 20 Residential Interior Designs by the Atlanta Business Chronicle and has been featured on HGTV as well as in The New York Times, Atlanta Homes & Lifestyles, Better Homes & Gardens, Southern Home Magazine, and many others as well as participants of the One Room Challenge Spring 2020. Kandrac & Kole has established a well-known reputation for their approachable, dynamic personalities, signature use of color and pattern, and one-of-a-kind, custom designs.

    As industry experts for residential and commercial design, Joann Kandrac & Kelly Kole share upbeat and entertaining narratives regarding their design projects, travels, and personal stories on their popular blog, their podcast, and via national speaking engagements. Joann and Kelly’s love and commitment to the power of interior design also extends towards their charity work throughout the U.S. and Guatemala.

    SPONSOR: 

    This episode is sponsored by Outrageous Interiors. 

    Outrageous Interiors is a family-owned retail store in Atlanta that’s been in business for 35 years. And have 4 locations–Alpharetta, Suwanee, Marietta and Kennesaw. They are a go to source for designers because not only do they offer a trade discount, but they also sell off the floor and can special order upholstery, rugs and case goods. They have been a go to shop for us when we need something in a pinch as they have the best selection of ever-changing rugs, lamps, art, mirrors, accessories, and great quality sofas and chairs. 

    Be sure to follow them on Instagram and Facebook @outrageousinteriors to see some fun “behind the scenes” of their design projects and their clients' gorgeous homes.

    Outrageous Interiors Website: https://oiandd.com/

    Brian Shrowder from Mediacraft Communications explains how small business owners can easily use PR to improve their marketing success.

    Brian Shrowder from Mediacraft Communications explains how small business owners can easily use PR to improve their marketing success.

    @BrianShrowder is a #mediatrainer and #communications #publicrelations industry expert at his own consultancy @mediacraftcomms.

    After dabbling in student radio  at the University of Adelaide he had stints in #newsreporting and #journalism at the @ABC and @channel10.

    Mid career he jumped across to public relations (his  second career).

    In his own consulting he specialises in #crisiscommunication but in this episode he unpicks public relations for the benefit of #smallbusinessowners.  We talk about;

    • why PR isn't just for #bigbusiness
    • what PR is and who it impacts that are associated with your business 
    • how small business owners can take advantage by getting visibility in the first place 
    • the importance of building and maintaining relationships with the people who matter to you as an organization or a business e.g staff, customers, communities  
    • #reputationmanagement    - what am I going to be known for? 
    • how it's different to #marketing
    • How do I build a positive image and positive reputation? 
    • how and why @princeharry had 2 goals when doing his recent round of media promotions for his new book
    • where to find  public relations agencies 
    • how to think about and use  media that actually reaches your target audience
    • how journalists are trained to easily detect bad PR that is really advertising in disguise
    • how to be creative with your #PR - it has to be something that makes a new story genuinely new or will directly benefit people in the audience
    • the expanding range of media #podcasts #webcasts and #onlinepublications 
    • do-it-yourself (#DIY) options for PR
    • using PR communications to offset some significant potential damage

    @kerrcapital @michaelkerr

    Thanks for listening.  Visit the Small Business Banter website to subscribe, listen back, or check out any resources or information mentioned on the show.

     

    Search @SmallBusinessBanter on your favorite podcast player to subscribe and listen to the episodes.

     

    Reach out to Michael Kerr via the website if you need personal assistance or advice for your small business.

     

    michael.kerr@kerrcapital.com.au

     

    www.smallbusinessbanter.com.au

     

    Small Business Banter
    enFebruary 07, 2023

    PR ma zły PR

    PR ma zły PR
    Do rozmowy o branży PR i jej zaangażowaniu w sprawy społeczne, Kasia zaprosiła specjalistkę od tworzenia dobrego wizerunku – Ewę Kawiecką z Q&A Communications. Rozmawiamy o autentyczności w społecznej odpowiedzialności biznesu i podajemy przykłady udanych kampanii poruszających problem dyskryminacji mniejszości. Materiały prezentowane na konferencji Fempowerment&Co, zorganizowanej przez Q&A Communications w 2019 roku: THE TAMPON BOOK – o podatku na artykuły higieniczne https://www.thefemalecompany.com/tampon-book-en/ https://www.youtube.com/watch?v=vapeqkHtiFA&ab_channel=BrandBuffet TĘCZA NA PLACU ZBAWICIELA – kampania Ben&Jerry’s https://noizz.pl/lgbt/tecza-na-placu-zbawiciela-jako-hologram-od-benandjerrys/57ssjxm http://www.proto.pl/case-studies/niezniszczalna-tecza-case-study LAST TREE STANDING – kampania Greenpeace o przeniesieniu Puszczy Białowieskiej do Minecraft’a https://tv.tvnmedia.pl/case-study-greenpeace-do-ostatniego-drzewa-opiniejuroraeffie-2018/ O trendach w PR w 2020 roku: http://www.proto.pl/aktualnosci/kampanie-spoleczne-2020 jeśli chcecie wziąć udział w spotkaniach online organizowanych przez Q&A Communications, dotyczących zmian w PR jakie przyniosła pandemia, śledźcie ich facebooka: https://www.facebook.com/QACommunications Na koniec Ewa poleca książki (na różne tematy): https://www.znak.com.pl/ksiazka/jaremianka-biografia-agnieszka-dauksza-143639 https://lubimyczytac.pl/ksiazka/100926/kosciuszko-ksiaze-chlopow https://lubimyczytac.pl/ksiazka/4950227/upior-historia-naturalna https://www.karakter.pl/ksiazki/matka-wszystkich-pytan
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