precisionmarketing

Finding Your Passion | Dane Mathews, Vice President of Precision Marketing at Conagra Brands, joins host Gregg Garrett for a discussion on transforming organizations and brands. Of course, Dane shares his Top Three who include his wife and children who have been core to establishing a professional shift in his approach, a former Amazon executive who taught him how to work backward, a former boss who helped him change his perspective to accomplish goals, and a former podcast guest who helped him humanize leadership. And you have to hear what he has to say about the democratization of leadership.

Dane Mathews is Vice President of Precision Marketing at Conagra Brands. He leads Conagra’s marketing transformation leveraging enterprise agility, personalization, technological enablement, and advanced analytics. With a focus on the digital consumer experience, Dane is responsible for enterprise consumer marketing efforts including brand design, media & advertising, eCommerce, CRM, and direct-to-consumer (DTC) strategy.

Dane has 15 years of marketing experience and has led the development and scale of transformative consumer experiences at some of the most well-known brands including, Caesars Entertainment, Target, and McDonald’s. Dane received his BS in Electrical & Computer Engineering from Carnegie Mellon University and his MBA from The University of Michigan’s Ross School of Business.

Dane resides in Oak Park, IL with his wife Marlene, their 3 sons, Dane, Miles, and Jaden, and their Goldendoodle Frida.

During this episode:

The only thing constant is change. [1:06]

Operationalizing transformation [2:53]

Welcoming our guest, Dane Matthews [5:20]

Discovering passion – simplifying the complex and making it relatable [12:24]

The “Top Three”

Marlene Aponte-Mathews and their children: make change management fun and remember that development is best done in public [17:17]

Developing in public and bringing others in [23:23]

Atif Rafiq: start with the end and work backward [29:56]

Lisa Roath: getting help – “who can help me do this?” [36:20]

DeLu Jackson: humanizing leadership and change management [42:25]

“Nudging the positives” [46:50]

You have to hear this…

Democratization of leadership [51:10]

Stay in touch with Dane via LinkedIn  [54:27]

Contact Dane Mathews:

• Dane’s LinkedIn
• Conagra Website

Contact Gregg Garrett:

• Gregg’s LinkedIn
• Gregg’s Twitter
• Gregg’s Bio

Contact CGS Advisors:

• Website
• LinkedIn
• Twitter

Finding Your Passion | Dane Mathews, Vice President of Precision Marketing at Conagra Brands, joins host Gregg Garrett for a discussion on transforming organizations and brands. Of course, Dane shares his Top Three who include his wife and children who have been core to establishing a professional shift in his approach, a former Amazon executive who taught him how to work backward, a former boss who helped him change his perspective to accomplish goals, and a former podcast guest who helped him humanize leadership. And you have to hear what he has to say about the democratization of leadership.

Dane Mathews is Vice President of Precision Marketing at Conagra Brands. He leads Conagra’s marketing transformation leveraging enterprise agility, personalization, technological enablement, and advanced analytics. With a focus on the digital consumer experience, Dane is responsible for enterprise consumer marketing efforts including brand design, media & advertising, eCommerce, CRM, and direct-to-consumer (DTC) strategy.

Dane has 15 years of marketing experience and has led the development and scale of transformative consumer experiences at some of the most well-known brands including, Caesars Entertainment, Target, and McDonald’s. Dane received his BS in Electrical & Computer Engineering from Carnegie Mellon University and his MBA from The University of Michigan’s Ross School of Business.

Dane resides in Oak Park, IL with his wife Marlene, their 3 sons, Dane, Miles, and Jaden, and their Goldendoodle Frida.

During this episode:

The only thing constant is change. [1:06]

Operationalizing transformation [2:53]

Welcoming our guest, Dane Matthews [5:20]

Discovering passion – simplifying the complex and making it relatable [12:24]

The “Top Three”

Marlene Aponte-Mathews and their children: make change management fun and remember that development is best done in public [17:17]

Developing in public and bringing others in [23:23]

Atif Rafiq: start with the end and work backward [29:56]

Lisa Roath: getting help – “who can help me do this?” [36:20]

DeLu Jackson: humanizing leadership and change management [42:25]

“Nudging the positives” [46:50]

You have to hear this…

Democratization of leadership [51:10]

Stay in touch with Dane via LinkedIn  [54:27]

Contact Dane Mathews:

• Dane’s LinkedIn
• Conagra Website

Contact Gregg Garrett:

• Gregg’s LinkedIn
• Gregg’s Twitter
• Gregg’s Bio

Contact CGS Advisors:

• Website
• LinkedIn
• Twitter

Looking backward to lead forward: DeLu Jackson, vice president of precision marketing for Conagra Brands, joins host Gregg Garrett for a discussion on precision marketing being the new frontier at Conagra. He of course shares his Top Three who include a childhood role models who gave him his model for mentorship, his wife who reminds him to lead with empathy and humility, a former boss who helped him understand what he would be great at, and a friendly sounding board for big decisions. And you must hear what he says about the daily standup!

DeLu Jackson currently serves as Conagra Brands Vice President of Precision Marketing. In this role, DeLu leads the company’s marketing transformation and demand acceleration through increased data intelligence, agility, always-on content and dynamic measurement. He is responsible for various facets of integrated marketing for the organization, including design, advertising, media, e-commerce, agile content and consumer data.

DeLu has over 20 years of marketing experience with well-known consumer brands. Prior to joining Conagra Brands, he was vice president of digital acceleration for Kellogg Company and previously served as corporate vice president of global marketing at McDonald’s Corporation where he led marketing, social media and customer engagement. DeLu has alos served in leadership roles in marketing for Nissan, Audi, Subaru and Ford.

He grew up in Dallas and has lived in Princeton, NJ, St. Louis, Kansas City, New York City, Detroit, Philadelphia, Tokyo and now Chicago. He has been married to Anna for 15 years and has two daughters, Mia (13) and Harper (10), and one son, Nikko (6).

DeLu earned his bachelor’s degree in politics from Princeton University and an MBA in marketing from New York University – Stern School of Business.

During this episode:

Looking backward to move forward: Not wanting to close any doors to opportunities or people [0:59]

The importance of staying connected [4:01]

Welcome guest, DeLu Jackson [7:07]

The “Top Three”

Pat and Paul: DeLu’s childhood role models who gave him his model for mentorship [11:58]

Anna Wodlinger Jackson: DeLu’s wife who reminds him to lead with empathy and humility [21:34]

Kevin Mayer: DeLu’s former boss who helped him understand what he would be good at [30:35]

Chris D’Alessandro: DeLu’s friendly sounding board for big decisions [42:54]

Transformation & Disruption

What is “precision marketing”? [44:30]

Data: One type that makes DeLu giddy [47:50]

Looking into the future with data [51:33]

Some final thoughts from DeLu [57:08]

You have to hear this…

The daily standup [58:30]

Contact DeLu Jackson:

• DeLu’s LinkedIn

Contact Gregg Garrett:

• Gregg’s LinkedIn
• Gregg’s Twitter
• Gregg’s Bio

Contact CGS Advisors:

• Website
• LinkedIn
• Twitter