predatory monetization

Aidan and Colton the Patch 13.19 worlds patch, Agency in LoL, Predatory Monetization, and more on episode 607 of Leaguecast!

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This is part 2 of our first two-part exploration of predatory monetization.  Our guest, Elena Petrovskaya has been researching player complaints about monetization and has categorized them into 35 different types of potentially predatory monetization techniques – from pay or wait to the use of battle passes to aggressive advertising and dark interface design patterns.  In part 1 we went over all of them.  If you haven’t listened to it yet, I highly recommend going  back and checking it out.  This time, we evaluate.  We ask what is supposed to be predatory in these techniques, which ones we think are not actually problematic, which ones we think are particularly problematic, and what, if anything, should be done about them in terms of regulation.

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Our guest for this episode is Elena Petrovskaya, a PhD researcher at the Centre for Intelligent Games and Game Intelligence in the UK. She specialises in predatory monetisation in digital games and its consequences, and is particularly interested in the links of game design to gaming disorder. She uses her background in psychology and human-computer interaction to take a player-centric perspective: developing knowledge bottom-up and working directly with players as the primary stakeholder. Her work spans ethics, wellbeing, and the lived experience of technology and its use. Elena’s work has been published in high-impact venues, she has given invited talks, contributed to written evidence calls by the UK government, and engaged with the public through media outlets such as The Conversation.

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Hosted by Shlomo Sher, Ph.D. and Andy Ashcraft

Production by Carmen Elena Mitchell

Music and graphics by Daniel Sher

When it comes to monetization in games, what do players see as misleading, unfair, or aggressive?  Elena Petrovskaya asked this question to over 1000 players and organized their complaints to create a taxonomy of 35 potentially predatory monetization techniques organized under 8 different domains.  There was so much here to talk about, we ended up with our first two-parter episode.  So, in this episode (part 1), we go over each of these monetization tactics from unfair matches to how in-game currency can disguise real prices, to the use of aggressive advertising, and much more.  Then in our next episode (part 2), we’ll explore whether these tactics are actually immoral and the potential consequences of predatory monetization on the gaming world. 

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Our guest for this episode is Elena Petrovskaya, a PhD researcher at the Centre for Intelligent Games and Game Intelligence in the UK. She specialises in predatory monetisation in digital games and its consequences, and is particularly interested in the links of game design to gaming disorder. She uses her background in psychology and human-computer interaction to take a player-centric perspective: developing knowledge bottom-up and working directly with players as the primary stakeholder. Her work spans ethics, wellbeing, and the lived experience of technology and its use. Elena’s work has been published in high-impact venues, she has given invited talks, contributed to written evidence calls by the UK government, and engaged with the public through media outlets such as The Conversation.

---------------------------

JOIN THE ETHICS AND VIDEO GAMES COMMUNITY:

- Follow/like/share us on Facebook, Twitter, and YouTube 

- Explore our website and check out our Video Games Ethics Resources Center: https://ethicsandvideogames.com

- If you're game to lend us your financial support, we'd love to have it and can definitely use it!  You can do that here: SUPPORT OUR PODCAST!

- Give us a review whereever you listen to podcasts

- If you've got an idea or an ethical issue involving video games that you think would make for a good podcast, please let us know! 

Contact us at ethicsandvideogames.com or email us at contact@ethicsandvideogames.com.  We’d love to hear from you!

Hosted by Shlomo Sher, Ph.D. and Andy Ashcraft

Production by Carmen Elena Mitchell

Music and graphics by Daniel Sher