Chris Kirby
Chris is the founder of America's fastest growing hummus brand - Ithaca Hummus.
In this episode we discuss:
- Why you must create content that leave people with a feeling of "they get me"
- Changing the perspective from "steal market share" to "let's grow this category"
- Why he didn't go onto Amazon for the first 7-years but has just launched with a huge bang
- Thinking about how you can communicate with your packaging
- Why educating customers why you are premium is much better than running discounts
- Why he lists the ingredients on the packaging twice
- How important it is to "just care" and what the knock-on effect is
You can find Chris on LinkedIn here.
At georges.blog we help brands with Amazon Advertising. Get in touch to find out more.
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It's Always Day One
en-gbJuly 13, 2021
