price optimization

"$500 client: I just feel as though with this investment I am about to make in you, that we should understand how our lives are about to change and I need results and you need to bring them, I am entrusting you with our livelihood and lives.

$50,000 client: Money sent, thanks."

Today, Dillan (@dillanroytaylor) shares his journey of raising his prices as a solopreneur, as well as the different levels of clients.

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Doin' The Thing is a show for creators and business builders who want to build their thing better and faster. It's hosted by Dillan Taylor—certified life coach, writer, and CEO of Grindstone. He tracks his journey of scaling his first company, tells stories from 2500+ coaching sessions, and interviews creators who are way cooler than he is...to help you grow an audience, make more money, and stay consistent in your work.

Follow Dillan Taylor on the interwebs:

Twitter / X | YouTube | dillantaylor.com

Theme song by: myboyscoochy

In this episode you hear from Mitchell Lee, VP or Product Marketing at Vendavo. Mitch has 30+ years of business experience with companies like BASF and Orica and lives in Norfolk, Virgina. Here he talks about Vendavo's Revenue Optimization Platform (Pricing+CPQ) for manufacturers and distributors, the Market Medium acquisition in 2022, Gartner's MQ Report, managed services, omni-channel usage, ChatGPT and much more

• web www.vendavo.com
• email mdlee@vendavo.com
• LinkedIn https://www.linkedin.com/in/mitchelldlee/ 

In this episode you hear from Ziliant's new CEO Pascal Yammine. Pascal was previously the GM and SVP of Salesforce Revenue Cloud and joined Zilliant in August 2022. He lives with his family in Chicago. Here he talks about his recent move from Salesforce to Zilliant, the opportunities he sees for Zilliant, agreement management and quoting, Zilliant's Partnerships, first impressions from customer discussions and much more

email Pascal.Yammine@zilliant.com 

LinkedIn https://www.linkedin.com/in/pascalyammine/ 

In this episode you hear from Calvin Chow and Karl Hinderks of Slalom Consulting. Both have worked for 15+ years in Quote-to-Cash and CPQ. Calvin lives in Dallas/Ft Worth and Karl in Vancouver, Canada. Here they talk about their service offerings, what topics are most interesting for their customers, top business requirements, current demand and much more

• email calvin.chow@slalom.com  karl.hinderks@slalom.com 
• LinkedIn https://www.linkedin.com/in/calvin-chow-3179425/  https://www.linkedin.com/in/khinderks/ 

This week’s guest is our new friend, JP Dubé!  JP is the Sigmund E. Edelstone Professor of Marketing at the University of Chicago Booth School of Business.  His research interests include empirical quantitative marketing and empirical industrial organization, with specific interests in pricing, advertising, branding, digital marketing, retailing, and dynamic decision-making. This empirical focus is also reflected in his MBA course on pricing strategies, which is designed to teach students how to apply marketing models and analytics to develop pricing strategies in practice.

We spoke about how price setting is a marketing decision, price optimization, and the economic theory of the Creative Destruction.

We also spoke at length about the craft beer industry, why city fines need to be scaled, and had some laughs at John Wallace’s expense.

It’s the optimal conversation on all things pricing!

Follow JP:

Personal website: https://jp-dube.com/

JP’s Research: http://ssrn.com/author= 105881 

#Priceoptimization #data #analytics #marketing #consumerdata #price #branding #advertising #pricing #strategies #demand #economics #creativedestruction #inconversation #podcast #storytelling

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