Running Pricing Experiments with Marc Boscher of Unito
In this episode of the SaaS Open Mic we discuss:
- How initial pricing models can be challenging and ultimately need to change
- Reaching price to value alignment
- Making the final decision to switch to a different pricing model
- The three dimensions of pricing experimentation and when to apply A/B testing
- The metrics that SaaS businesses need to keep an eye on during pricing experiments
