pricing_strategy

In today’s episode of Nudge, Uri Gneezy explains why Amazon paid staff $5,000 to quit, how he got Singapore taxi drivers to walk more, and how Pret made their staff friendlier.  Uri’s book Mixed Signals: https://tinyurl.com/28mh4kke Follow the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Uri's previous episodes on Nudge: Episode One / Episode Two

Prices go up. Occasionally, prices go down. But for 70 years, the price of a bottle of Coca-Cola didn't change. From 1886 until the late 1950s, a bottle of coke cost just a nickel.

On today's show, we find out why. The answer includes a half a million vending machines, a 7.5 cent coin, and a company president who just wanted to get a couple of lawyers out of his office.

This episode originally ran in 2012.

This episode was hosted by David Kestenbaum. Alex Goldmark is Planet Money's executive producer.

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As the son of an ex-policeman turned intelligence (CSIS) officer, Scott D. Clary was a complete novice in the world of entrepreneurship. By leveraging his natural charisma and love for technology, he was able to build up his brand and become a success story. In Part 2 of Scott’s episode, we’ll break down Scott’s ultimate sales strategies and the tactics he uses to build rapport with potential prospects. Scott will teach us how to ask the right questions and listen during a sale.    Scott D. Clary is an entrepreneur, keynote speaker, and venture capitalist. He hosts the popular entrepreneurship podcast “Success Story” Podcast and is the CEO of OnMi Patch, a transdermal vitamin patch that delivers naturally derived, science-backed ingredients to support you through life’s ups and downs. Scott is a well-known sales and marketing expert who speaks globally at industry conferences. He has been featured in Forbes, Wall Street Journal, and The Startup, amongst other publications.  In this episode, Hala and Scott will discuss:  - Breaking down Pattern Disruption  - Scott’s Linkedin sales strategy  - The importance of a buyer’s persona - Why you should talk less and listen more during a sale  - Scott’s “discovery to demo” pricing process - The concept of leverage - And other topics… Scott D. Clary is the CEO of OnMi Patch, a transdermal vitamin patch company, and the host of the “Success Story” podcast, where he interviews inspirational people, mentors, and thought leaders. From startups to enterprises, Scott’s worked with individuals to 10x their businesses using his marketing expertise. He’s sold and marketed to the most iconic F500 / F100 brands throughout his career. His work has been featured in over 100+ news sites and publications, and he speaks globally at industry conferences and has had articles and insights featured in Forbes, Wall Street Journal, Hackernoon, The Startup, and others. Resources Mentioned: Scott’s Website: https://www.scottdclary.com/ Scott’s LinkedIn: https://www.linkedin.com/in/scottdclary Scott’s Twitter: https://twitter.com/scottdclary  Scott’s Instagram: https://www.instagram.com/scottdclary/ Scott’s Facebook: https://www.facebook.com/scottdclarypage Scott’s Podcast Success Story with Scott D. Clary: https://podcasts.apple.com/us/podcast/success-story-with-scott-d-clary/id1484783544 LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘masterclass’ for 25% off at yapmedia.io/course. More About Young and Profiting Download Transcripts - youngandprofiting.com   Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala Learn more about YAP Media Agency Services - yapmedia.io/