pricingpsychology

Episode Summary:

In this episode of Practice Growth HQ, I continue my fascinating conversation with pricing expert Janene Liston about the psychology of pricing. 

Janene is a highly trusted pricing consultant and business coach working with small businesses, startups and entrepreneurs, across industries and across the globe. 

She is a certified pricing professional, who's been helping businesses improve pricing and profits for over 25 years. 

In this episode we discuss how consumers behave around certain numbers, how much notice you should give patients when you raise your prices, as well as how to communicate a price increase clearly and effectively.  

If you’re waiting for permission to raise your prices, you’ll love part two of this conversation! 

What you’ll learn: 

• (02:09) The psychology behind the numbers in your prices and how they influence consumer behaviour
• (06:45) Janene shares ‘when’ and ‘how’ you should raise your prices 
• (07:40) Discover the importance of setting, getting, and managing your prices   
• (13:05) Janene dives deeper into how to effectively manage your pricing  
• (16:21) How much notice should you give your patients when you raise your prices? Janene shares her thoughts
• (18:22) Learn how to communicate your price increases clearly and professionally  
• (22:36) Discover the most common excuses business owners use for not raising their prices  
• (24:03) Find out when the best time is to raise your prices  
• (27:01) Profit impact calculator: The dramatic difference a 10% increase or decrease in pricing has on your bottom line 
• Plus loads more! 

Links and Resources: 

Website: www.thepricinglady.com/goodies

LinkedIn: https://www.linkedin.com/in/thepricinglady/

Join us as Ann talks with Tatiana Tsoir, a numbers expert with over 15 years of experience helping entrepreneurs and business owners become the boss of their bottom line.

We discuss:

1. What can you do today to stop your anxiety and be the boss of your bottom line?
2. What are the 5 critical decisions you need to make before starting a business?
3. What things can make or break your business idea?
4. Are you making cash flow mistakes?
5. What to do if you found yourself becoming an “accidental entrepreneur".

To preorder Tatiana’s book: Dream Bold, Start Smart

Favorite Books of Business:

Super Attractor: Methods for Manifesting a Life Beyond Your Wildest Dreams by Gabrielle Bernstein 

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz 

Get Paid What You’re Worth: The Expert Negotiators’ Guide to Salary and Compensation by Robin Pinkley 

To Reach Tatiana: TalkToTatiana.com

Thanks for listening and be sure to subscribe.

The host of ASMM Small Business Connection is Ann Brennan. She is the owner of ASMM Digital Marketing and started the podcast as a means of helping her clients get in front of more people.  Since its inception, it has grown to include guests from around the world.  If you would like to be on the show, please message Ann directly through LinkedIn.

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