product vision

In this episode of The Revenue Cafe Podcast by Breadcrumbs Hot Takes Live, Amy Beaudoin shares her expertise on competitive intelligence and why it's about much more than just feature comparisons. She discusses the importance of creating battle cards that highlight the holistic customer experience, quotes, category leadership, unique features, and weaknesses of your product in relation to competitors. Amy also emphasizes the value of interviewing customers who have switched and shares insights on how to approach feature comparisons strategically.

KEY TAKEAWAYS

• Competitive intelligence goes beyond feature comparisons; it's about showcasing the overall customer experience.
• Battle cards should emphasize customer success, category leadership, unique product features, and weaknesses in the competition.
• Interviewing customers who have switched provides valuable insights and credibility.
• When using feature comparisons, focus on highlighting critical features and explaining why they're better.
• Third-party endorsements, like Forrester Waves, can be powerful in side-by-side comparisons.

HIGHLIGHT QUOTES

• "Competitive intelligence is really knowing how good your business is versus the competition."
• "The richer the story around what you're solving, the better."
• "Highlight the ones that are critical and show how your software is better."

You can find out more about Amy Beaudoin in the link below: 

• LinkedIn: https://www.linkedin.com/in/amy-beaudoin/

HOST: Gary Amaral
GUEST: Amy Beaudoin
Breadcrumbs Podcast

In this episode of The Revenue Cafe Podcast by Breadcrumbs Hot Takes Live, Amy Beaudoin, Product Marketing Director at Visier. Amy shares her insights on why competitive intelligence goes far beyond a simple feature-by-feature comparison. Learn how to differentiate your product or service from competitors, make informed decisions, and create a compelling sales strategy. Discover the various aspects of competitive intelligence, from customer experiences to pricing strategies and product vision. Amy's practical advice will help you stay ahead in the competitive landscape.

KEY TAKEAWAYS

• Competitive intelligence isn't just about comparing features; it's about understanding the overall customer experience, sales process, and more.
• Highlight the strengths and weaknesses of your competitors, including service quality and support.
• Utilize third-party interviews with customers to gain unbiased insights into why they chose or switched products.
• Evaluate pricing strategies and how your competitor's pricing may affect your market positioning.
• Leverage analyst reports to understand how your competitors are perceived in the industry and their long-term vision.

HIGHLIGHT QUOTES

• "Sometimes you can't compete at all if you're going feature by feature." - Amy Beaudoin
• "You want to highlight the fact that you're able to get answers to your questions a lot faster than your competitors." - Amy Beaudoin
• "Your customers want to make sure that you're going to continuously innovate and keep up with market demands." - Amy Beaudoin
• "Competitive intelligence is about understanding not just the software but the overall experience, from buying to post-purchase." - Amy Beaudoin

You can find out more about Amy Beaudoin in the link below: 

• LinkedIn: https://www.linkedin.com/in/amy-beaudoin/

HOST: Gary Amaral

GUEST: Amy Beaudoin
Breadcrumbs Podcast

The core aspect of product management is the “why”. That’s what Leo Gong, VP of Product at Apartment List, truly believes in. In this episode of the Product Chats, we dive deep into his journey in product management and his tips on really understanding your customers and team members. We also discuss the importance of the product vision and, of course, the “why” behind all of it.

Time Stamped Show Notes

Getting into product management [01:41]

Connecting with your customers [03:35]

Being explicit about user problems and personas [06:49]

Truly understanding your users [08:37]

The importance of product visions [10:24]

Launching a new product from scratch [12:58]

What not to do when launching a new product [14:28]

Communicating your product vision [17:10]

Putting your people first [19:05]

Advice for aspiring product managers [25:00]

Product Chats is brought to you by Canny. Over 1,000 teams trust Canny to help them build better products. Capture, organize, and analyze product feedback in one place to inform your product decisions.

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Today we are getting an exclusive look at what it takes to build a compelling strategy that will help you and your team boost your product to new heights. We are joined by former Amazon Product Executive, Bhushan Shinkre, who will be sharing frameworks and techniques that will allow you to pivot your product in the right direction.

Get the FREE Product Book and check out our curated list of free Product Management resources here.

This episode is brought to you by Amplitude.

Amplitude is the pioneer in digital optimization software, helping product leaders answer the strategic question: "How do our digital products drive our business?" More than 1,400 customers, including Atlassian, Instacart, NBCUniversal, Shopify, and Under Armour rely on Amplitude. The Amplitude Digital Optimization System makes critical data accessible and actionable so teams can unlock insights, build winning products faster, and turn products into revenue. Amplitude is the best-in-class product analytics solution, ranked #1 in G2’s 2022 Winter Report.

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This episode was brought to you by Lucid:

The Lucid visual collaboration suite makes it simple to get work done as a team. Join over 30 million users to see and build the future with Lucidchart and Lucidspark. It all comes down to effective collaboration. Brainstorm, plan your strategy and diagram the details to get your next project across the finish line faster. With Lucid, it's easier than ever to turn ideas into reality.

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In this episode, Richard Mannion, the PM from McDonald's, talks about the importance of asking 'Why', the purpose and vision of a product and what problems it can solve. He discusses scaling Agile for enterprise and concludes with how to deliver killer features.