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Today’s show:

Oura CEO Tom Hale joins Jason to discuss his journey to becoming CEO of Oura (3:02), subscription-based business models (7:05), navigating ZIRP (39:37), the challenges of scaling a hardware business (45:00), and so much more!

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Time stamps:

(0:00) Oura CEO Tom Hale joins Jason

(3:02) Tom's journey to becoming CEO

(7:05) The significance of subscription models for business operations & product innovation

(11:28) Embroker - Use code TWIST to get an extra 10% off insurance at https://Embroker.com/twist

(12:57) Oura's subscription-based business model

(23:04) Cultivating positive habits & Oura’s advanced tracking features

(26:26) Lemon.io - Get 15% off your first 4 weeks of developer time at https://Lemon.io/twist

(27:47) Leading a company and instilling core values

(34:51) The impact of pausing marketing & harnessing the power of virality

(38:20) LinkSquares - The go-to for all your legal needs, learn more at https://linksquares.com/twist

(39:37) The ZIRP phenomenon and the challenges of scaling up

(45:00) Finding a strong product-market fit

(53:35) Merging personalization with consumer-focused approaches in healthcare

(1:03:45) Oura’s company culture

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Check out Oura: https://ouraring.com

Follow Tom: https://twitter.com/tomeghale

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• What makes a category? [0:37]
• The leading indicator? Everyone thinks you're crazy. [5:36]
• Can you create a category whole cloth? [7:02]
• How to create a category [12:05]
• The best category creation CEOs are product marketers [15:55]
• Category creation tactics: certification programs [18:54]
• Category creation tactics: persona-based storytelling [22:17]
• Is there a repeatable way to make a category? [25:35]
• The role of the CTO and product teams in creating the message [29:22]
• How do you structure product marketing? [45:16]

This is an excerpt from the a16z Clubhouse show a16z Infra. To catch full episodes of the show, follow the a16z Club on Clubhouse.