productized services

In this episode, we are going to have a dive into the world of productized services. Do you still tell your prospects and clients what you're doing, how great your services are, and what new features you just added to your amazing portfolio? Do you have trouble delegating and controlling all parts of your business? Are you stressed by all the incoming information you have to manage, or do you sometimes feel that nothing works without you? Then let's talk shop. Today in this episode, I ask Manuel about the basics of products or services. What are the benefits for the business and the clients, the first steps forward, productive offers, and what pitfalls you might expect on the way? So listening to this episode will help you to productize your business and reclaim your entrepreneurial freedom and independence.

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💡 QUESTIONS AND VIEWS HIGHLIGHTED IN THIS EPISODE:

• What are productized services?
• How to productize your business?
• What are the benefits for the business and clients?
• Are there limitations?
• Possible pitfalls to avoid
• First steps to productize

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♨  EXCERPTS YOU MIGHT WANT TO JUMP IN

00:00 Intro 

02:23 What is a productized service

08:00 What is missing?

09:41 Getting more clarity

11:45 Benefits for the clients

16:06 First steps to productize

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Flash Hub provides tools, workflows, and skills to hire freelance experts and set up your first team in a matter of days. Develop virtual leadership skills, solve the digital agency hamster-wheel issue, and build freelance teams with ease. We have selected best practices and the most helpful skills you need to work smart, less, and grow a digital business that is easy to sustain and lets you work from virtually anywhere.

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Visit FLASH HUB  to get free access to the virtual business builder training. Learn how to build, grow, and scale your business with virtual teams and global freelancers in this free training.

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For our international community. This is an English episode and you can find the transcript of this conversation now in more than 25 languages, on our Blog, at HappyScribe Public, or watch the video with subtitles for this episode on our YouTube Channel. You'll find all the links in the show notes below.  

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🔗 LINKS & HINTS IN THIS EPISODE

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"Productised services" are when you package and sell your freelance service as if it were an expensive pair of jeans or a tasty vegan sausage roll. In other words: it's a service that's designed and delivered the exact same way, every time.

This episode covers:

• Why you should consider offering productised services as a freelancer 
• How much to charge for your productised service to help build a sustainable business
• What worked and what didn't when Louise created a productised service

Mentioned on this episode:

• Sales page for Louise's Copy Health Check: thecopyprescription.com/copyhealthcheck
• Copyhackers advice for freelance copywriters

Say hi to Louise:

Louise Shanahan is a freelance health copywriter and a big fan of finding your freelance niche. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.

LinkedIn: Louise Shanahan
Twitter: @LouiseShanahan_
Website: thecopyprescription.com

Wanna buy Louise a coffee? If you find this episode helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. All donations help cover the cost of running the podcast and are very much appreciated!

Sarah's Day Rate Magic Program

Upwork for Web Designers

Last Week's Mistake

Brad's Resource on Productizing Your Services as a Web Designer

Episode's Web Page

Even a small, one-person business becomes more profitable and efficient with a solid, repeatable process. 

So what happens when we double down on process?

In our last episode, I talked to Lacey Stites about how she does this in her agency using a revenue share model.

Today, we hear how Jake Jorgovan takes a bit of a different approach and focuses on productizing his service delivery so he can operate efficiently at scale. 

A productized service is a simple, streamlined way of delivering hands-on client experiences without guesswork or customization. Instead of reinventing the wheel with each client you serve, you build a repeatable process that is executed in the same way for every client.

Jake’s companies, Lead Cookie and Content Allies, aren’t the kind of businesses that easily lend themselves to automation or scaling. 

He got around these challenges by productizing his services. 

These productized services are built on solid processes, procedures, and standardized systems behind the scenes. They ensure that his clients get a consistent, high-quality experience–a core tenant of both of his businesses.

In this episode:

• What the motivational and driving forces behind deciding to start a service business like Lead Cookie were
• What the biggest operational hurdles were starting out
• How Jake tackled those hurdles
• How starting Content Allies was different from starting Lead Cookie
• Some the operational strategies Jake focused on to deliver high-touch services profitably
• How these same strategy decisions made a big difference in how easy the business was to run

For Jake’s blogging, podcasting, and writing:

• jake-jorgovan.com/

And to work with Jake:

• Lead Cookie
• Content Allies
  
  

Susan Boles:

• Scalespark Dollars + Decisions Roundtable
• Twitter @ScaleSpark
• LinkedIn @thesusanboles