programmaticadvertising

“Listen more, talk less.”

This is one of the words of wisdom imparted by our special guest, Marc Poirier, the CEO and Co-founder of Klever Programmatic. He also shares his thoughts about agency trading desks, how to get started in the programmatic industry, and his inspiring journey. Marc gave emphasis on how they’ve discovered that success comes from putting people first and putting the value of a human over anything else. 

If you want to know the best practices on how you develop relationships with clients, this episode is perfect for you. So, tune in now! 

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. 

We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. 

Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership.  She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. 

Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:

00:02:46 - Who is Marc Poirier?

00:05:25 - Defining Programmatic to a 5 year old

00:06:08 - Klever and Marc’s Industry Projections

00:19:12 - Challenges in the programmatic industry

00:25:33 - Properly communicating the KPIs needed to be measured

00:28:25 - Not putting enough emphasis on people

00:38:41 - Marc’s message to his freshman self

Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz

Guest Information:

• Klever Programmatic

• Website | Twitter

• Marc Poirier

• Email | LinkedIn | Twitter

Meet Our Team:

• Hélène Parker - Chief Programmatic Coach

• Website | LinkedIn | Twitter | The Reach & Frequency Course

• Programmatic Digest - Youtube | LinkedIn | Instagram

• Alexa Gabrielle Ramos - Podcast Editor

• Instagram | Website | LinkedIn 

• S and S Creative Media - Podcast and Media Manager

• Instagram | Website | LinkedIn

Get this directly in your inbox weekly including more gems! 

Let’s keep in touch:
Sign up to receive our weekly newsletter here:

www.heleneparker.com/newsletter

Join our next training program by signing up to our waitlist below:

https://www.heleneparker.com/waitlist/

Also take a moment to check out: How To Optimize Data Segment:

https://youtu.be/boj0SJF5kn8 

Join Our Slack Channel for programmatic ninjas looking to level up and build a network:

https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q

In today's episode, we're thrilled to have U of Digital's Shiv Gupta as our guest. He enriches this week's discussion by delving into significant developments surrounding audience fragmentation, streaming, and the most recent CTV/OTT updates. Additionally, Shiv addresses questions from our community and imparts valuable insights and words of wisdom.

“We’re all going through a tough time right now. Keep your head up. There’s plenty of opportunities out there. In every down turn in history, the people who are most creative and innovative and aggressive come out doing the best on the other side.”

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. 

We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. 

Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership.  She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. 

Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:

00:00:34 - 2 Wins and a Challenge 

00:06:21 - Get to Know Shiv Gupta and His Goal for the Year 

00:10:54 - Top Things That You Should Know that Has Happened in 2023 in terms of Audience Fragmentation and Streaming (Part 1)

00:17:21 -  ACR Being the Next Privacy Concern

00:22:19 -  Would OEMs use the ACR data to customise what we see on TV?

00:23:34 -  Top Things That You Should Know that Has Happened in 2023 in terms of Audience Fragmentation and Streaming (Part 2)

00:26:43 - Defining Acronyms 

00:28:42 - Fragmentation Problems 

00:36:48 - Where does the Inventory for CTV come from?

00:41:55 - Words of Wisdom

Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz

Guest Information:

• Shiv Gupta
  • LinkedIn | Twitter
• U of Digital
  • Website | LinkedIn | Newsletter

Meet Our Team:

• Hélène Parker - Chief Programmatic Coach
  • Website | LinkedIn | Twitter | The Reach & Frequency Course
  • Programmatic Digest - Youtube | LinkedIn | Instagram
• Alexa Gabrielle Ramos - Podcast Editor
  • Instagram | Website | LinkedIn 
• S and S Creative Media - Podcast and Media Manager
  • Instagram | Website | LinkedIn

Get this directly in your inbox weekly including more gems! 

Let’s keep in touch:
Sign up to receive our weekly newsletter here:

www.heleneparker.com/newsletter

Join our next training program by signing up to our waitlist below:

https://www.heleneparker.com/waitlist/

Also take a moment to check out: How To Optimize Data Segment:

https://youtu.be/boj0SJF5kn8 

Join Our Slack Channel for programmatic ninjas looking to level up and build a network:

https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q

When this podcast was launched back in 2018, one of the biggest reasons was to share knowledge and highlight diversity. In the last 4-5 years, it grew into a community where we meet weekly and talk all things programmatic activations and industry trends. 

With that said, one of our goals in 2023, was to invite more guests during the free community where members would have the opportunity to learn and ask questions directly. 

Myles Younger joined us in our weekly community call, aka the Programmatic Meetup. In this episode, Myles talks about data privacy, data clean rooms, and identity from definition to hot takes. At the latter part of the episode, some of our ninjas had the chance to ask questions directly to Myles and discuss as a group. Truly a wonderful opportunity and experience!

Thanks to our friend at U of Digital! 

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. 

We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. 

Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership.  She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. 

Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:

00:00:29 - 2 Wins and a Challenge

00:03:42 - Myles Younger Introduction 

00:06:25 - Myles’ shift into programmatic

00:07:52 - Defining programmatic to a 5 years old

00:15:40 - Latest important news about data privacy

00:21:28 - Changing the meaning of third party cookies

00:26:20 - Data Clean Rooms

00:31:18 - DMP Obsoletion

00:33:12 - Data Clean Rooms Accessibility

00:36:16 - Data Clean Rooms difference from DMP or Data Lake

00:39:04 - Question and Answer

00:50:54 - Words of Wisdom from Myles Younger

Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz

Guest Information:

• Myles Younger

• LinkedIn

• U of Digital

• Website | LinkedIn | Newsletter

Meet Our Team:

• Hélène Parker - Chief Programmatic Coach

• Website | LinkedIn | Twitter | The Reach & Frequency Course

• Programmatic Digest - Youtube | LinkedIn | Instagram

• Alexa Gabrielle Ramos - Podcast Editor

• Instagram | Website | LinkedIn 

• S and S Creative Media - Podcast and Media Manager

• Instagram | Website | LinkedIn

Get this directly in your inbox weekly including more gems! 

Let’s keep in touch:
Sign up to receive our weekly newsletter here:

www.heleneparker.com/newsletter

Join our next training program by signing up to our waitlist below:

https://www.heleneparker.com/waitlist/

Also take a moment to check out: How To Optimise Data Segment:

https://youtu.be/boj0SJF5kn8 

Join Our Slack Channel for programmatic ninjas looking to level up and build a network:

https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q

It’s the final episode of our Programmatic Ninja Well-being Series, and Brett is joining us to share his programmatic wisdom on how to grow in your career.  We outline how to develop key specific skills from a junior level to senior to director. What better way to end this series than sharing tips on how you can level up your programmatic game and climb the ladder. Join Brett and Helene as they share how you can move from junior to senior to director level effectively.

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. 

We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. 

Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership.  She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. 

Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:

00:00:25 - Recap of the previous episodes in this series

00:01:24 - In the first years of your programmatic career

00:02:17 - 2 Wins and A Challenge

00:11:41 - How to distinguish between Junior and Senior level

00:14:38 - The upgrades list you need to know as you climb up the corporate ladder

00:22:10 - Helene’s thoughts about Brett’s list

00:27:04 - The communication piece

00:28:45 - Master Troubleshooting

00:29:53 - The biggest difference between a Senior and Director level

00:34:21 - Most people leave due to poor leadership

00:38:50 - The moment experience matters

00:41:49 - Something Directors are lacking and how to fix it

00:47:55 -Directors need to have a learning mindset

00:51:36 - Limitation between urgency and productivity

00:55:07 - How to connect with Brett Middleton

🌟 New Reach and Frequency™️ program starting April 15th and we have space for 9 more people🌟 

Register at https://www.reachandfrequency.online/Joinnow and enjoy a special early bird pricing (hint:  You will save close to 40% OFF) 

Guest Information:

• Brett Middleton

• The Daily Progger | LinkedIN

Meet Our Team:

• Hélène Parker - Chief Programmatic Coach

• Website | LinkedIn | Twitter | The Reach & Frequency Course

• Programmatic Digest - Youtube | LinkedIn | Instagram

• Alexa Gabrielle Ramos - Podcast Editor

• Instagram | Website | LinkedIn 

• S and S Creative Media - Podcast and Media Manager

• Instagram | Website | LinkedIn

Let’s keep in touch:
Sign up to receive our weekly newsletter here:

www.heleneparker.com/newsletter

Also take a moment to check out: How To Optimize Data Segment:

https://youtu.be/boj0SJF5kn8 

Join Our Slack Channel for programmatic ninjas looking to level up and build a network:

https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q

This is a special episode not only because we are joined by Niels Claes, but also because it is a sneak peek on how we do our community calls and share knowledge about programmatic. We talk about everything you need to know about identity in the publisher’s perspective, which is beautifully explained by Niels Claes.

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. 

We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. 

Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership.  She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. 

Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:

00:00:39 - 2 Wins and a Challenge

00:06:11 - How Helene and Niels met

00:07:15 - Introducing Niels

00:10:44 - Niels thoughts about going cookieless

00:11:44 - Should we retire or expire the term cookies

00:16:39 - 2nd Party Data

00:14:36 - Customize and Specialize

00:18:13 - How Google affects a lost of aspects in programmatic and solutions in the publisher’s perspective

00:22:15 - Identifying the different identity partners

00:29:41 - Spotting the probabilistic and deterministic data

00:31:56 - Should the solution be different depending on the diversity of the audience campaign?

00:37:00 - IB Seller-defined audience

00:41:22 - How realistic is taxonomy?

00:44:59 - HOw taxonomy would look between the publisher and the SSP

00:48:04 - One thing you wish you knew then that you know now

Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz

Guest Information:

• Niels Claes

• • LinkedIn

Meet Our Team:

• Hélène Parker - Chief Programmatic Coach

• • Website | LinkedIn | Twitter | The Reach & Frequency Course

  • Programmatic Digest - Youtube | LinkedIn | Instagram

• Alexa Gabrielle Ramos - Podcast Editor

• • Instagram | Website | LinkedIn 

• S and S Creative Media - Podcast and Media Manager

• • Instagram | Website | LinkedIn

Let’s keep in touch:
Sign up to receive our weekly newsletter here:

www.heleneparker.com/newsletter

Join our waitlist to find out when the next Optimization Masterclass is happening 

www.heleneparker.com/optimizationmasterclass

Also take a moment to check out: How To Optimize Data Segment:

https://youtu.be/boj0SJF5kn8 

Join Our Slack Channel for programmatic ninjas looking to level up and build a network:

https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q

Day 3 of our Programmatic Ninja Well-being Series, and Brett is still joining us and sharing his programmatic wisdom. Today, we talk about how to setup a programmatic team successfully – the option of staffing. This episode will teach you when to hire or to book a freelancer.

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. 

We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. 

Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership.  She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. 

Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:

00:00:25 - Recap of the previous episodes in this series

00:01:05 - What this episode entails

00:01:43 - The grass you stand on should be green enough since you’re the one pouring water.

00:03:51 - Does agency size matter?

00:05:03 - How teams are setup

00:12:50 - Optimization Series March 2023

00:16:05 - Pros and cons of different staffing models.

00:21:44 - Why are there a lot of burnt out and frustrated traders out there

00:22:04 - Brett’s thoughts about the secon staffing model

00:23:01 - Helene’s Bonus Staffing Model

00:29:34 - The feeling of having to touch multiple channels

00:30:12 - A bonus staffing model from Brett

00:32:45 - Helene’s thoughts about a staffing model with silos

00:37:27 - Mistakes are lessons

00:39:22 - When and why hire freelancers

00:41:11 - If the PNL doesn’t allow a junior and senior staffing

00:48:41 - Words of Wisdom from Brett

Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz

Guest Information:

• Brett Middleton
  • The Daily Progger | 

Meet Our Team:

• Hélène Parker - Chief Programmatic Coach
  • Website | LinkedIn | Twitter | The Reach & Frequency Course
  • Programmatic Digest - Youtube | LinkedIn | Instagram
• Alexa Gabrielle Ramos - Podcast Editor
  • Instagram | Website | LinkedIn 
• S and S Creative Media - Podcast and Media Manager
  • Instagram | Website | LinkedIn

Let’s keep in touch:
Sign up to receive our weekly newsletter here:

www.heleneparker.com/newsletter

Join our waitlist to find out when the next Optimization Masterclass is happening 

www.heleneparker.com/optimizationmasterclass

Also take a moment to check out: How To Optimize Data Segment:

https://youtu.be/boj0SJF5kn8 

Join Our Slack Channel for programmatic ninjas looking to level up and build a network:

https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q

Day 2 of our Programmatic Ninja Well-being Series, and Brett is still joining us and sharing his programmatic wisdom. Today, we talked about burnout and how to prevent it and using automation and QA to minimize human errors. Also, I will share the meaning and use of C.A.M.P.A.I.G.N. 

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. 

We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. 

Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership.  She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. 

Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:

00:01:15 - Who is Brett Middleton

00:03:30 - Brett’s college journey

00:06:17 - 2 wins and a challenge

00:10:40 - Why do people feel burnt out

00:14:07 - Steps someone can take to avoid burnout

00:19:14 - How to get started when you don’t have a background in programmatic

00:29:08 - Errors as opportunities

00:31:49 - The use of STF reduces human errors

00:36:33 - Don’t make it hard on yourself

00:42:42 - C.A.M.P.A.I.G.N.

00:45:30 - How traders think about performance optimization

00:48:08 - Using STFs for Quality Assurance

Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz

Guest Information:

• Brett Middleton

• • The Daily Progger | 

Meet Our Team:

• Hélène Parker - Chief Programmatic Coach

• • Website | LinkedIn | Twitter | The Reach & Frequency Course

  • Programmatic Digest - Youtube | LinkedIn | Instagram

• Alexa Gabrielle Ramos - Podcast Editor

• • Instagram | Website | LinkedIn 

• S and S Creative Media - Podcast and Media Manager

• • Instagram | Website | LinkedIn

Let’s keep in touch:
Sign up to receive our weekly newsletter here:

www.heleneparker.com/newsletter

Join our waitlist to find out when the next Optimization Masterclass is happening 

www.heleneparker.com/optimizationmasterclass

Also take a moment to check out: How To Optimize Data Segment:

https://youtu.be/boj0SJF5kn8 

Join Our Slack Channel for programmatic ninjas looking to level up and build a network:

https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q

On the first episode of this special series, we are joined by Brett Middleton. We talk about the realities of being a programmatic ninja. We are spilling the tea and honestly showing how hard it is to be in programmatic. We also share a lot of valuable lessons, such as the number 1 reason why programmatic ninjas don’t stay in one company, why it feels like a lone island sometimes, the importance of community, etc. 

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. 

We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. 

Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership.  She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. 

Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:

00:00:34 - What’s this series about?

00:01:20 - Who is Brett Middleton

00:03:01 - How Brett got to programmatic

00:05:55 - Defining Brett’s work to a 6-year-old

00:09:51 - Top challenges we go through in programmatic

00:16:12 - Why is it hard to access education?

00:24:22 - What makes it feel like a lone island to be in programmatic

00:29:01 - Number 1 reason why Programmatic Ninjas don’t stay in one company

00:31:34- Reasons Brett loves his current job

00:35:35 - The importance of community in programmatic

00:39:06 - Programmatic is hard

Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz

Guest Information:

• Brett Middleton

• • The Daily Progger 

Meet Our Team:

• Hélène Parker - Chief Programmatic Coach

• • Website | LinkedIn | Twitter | The Reach & Frequency Course

  • Programmatic Digest - Youtube | LinkedIn | Instagram

• Alexa Gabrielle Ramos - Podcast Editor

• • Instagram | Website | LinkedIn 

• S and S Creative Media - Podcast and Media Manager

• • Instagram | Website | LinkedIn

Let’s keep in touch:
Sign up to receive our weekly newsletter here:

www.heleneparker.com/newsletter

Join our waitlist to find out when the next Optimization Masterclass is happening 

www.heleneparker.com/optimizationmasterclass

Also take a moment to check out: How To Optimize Data Segment:

https://youtu.be/boj0SJF5kn8 

Join Our Slack Channel for programmatic ninjas looking to level up and build a network:

https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q

En este primer parte de este episodio invitamos a Agustin Moyano, experto en monetización mobile a que nos cuente sobre las diferentes estrategias de waterfall y hedaer bidding para aplicaciones. A su vez nos explica las características de las posiciones en esta industria así como el funcionamiento de la venta de los espacios tanto en LATAM como en EEUU.

Elayseah Woodard is a recruiting and talent acquisition expert, and she’ll be talking about how to hire in the digital advertising space. This episode is perfect for you if you’re a hiring manager or a candidate.

Timestamp:

00:01:41 - Who is Elayseah

00:02:59 - Elayseah’s dream job

00:03:55 - Defining recruitment to a 5-year old

00:04:28 - Difference between talent acquisition and recruiting

00:07:38 - Top mistakes a hiring manager is doing

00:10:33 - Benefits of working with a recruiter

00:14:12 - Tips for candidates

00:16:58 - Common mistakes she sees when talking to candidates

00:19:27 - What excites her in recruiting for the programmatic field

00:20:32 - How Elayseah knows the candidate is not a good fit

00:26:43 - When should they start reaching out to a recruiter

Guest Information:

• Elayseah Woodard 
• • LinkedIn

Meet Our Team:

• Hélène Parker - Chief Programmatic Coach
• • Programmatic Meet Up | Website | LinkedIn | Twitter
  • Programmatic Digest - Youtube | LinkedIn | Instagram
  • The Reach & Frequency Course - Listeners get a 10% discount with code podcast10
• Alexa Gabrielle Ramos - Podcast Editor
• • Instagram | Website | LinkedIn 
• S and S Creative Media - Podcast and Media Manager
• • Instagram | Website | LinkedIn

Can programmatic be transparent and value-driven, given the deprecation of third-party cookies? Absolutely. 

Rajeev Goel, Co-founder and CEO of PubMatic, joins me on the SEJShow to talk about the future of programmatic. 

You can expect to hear critical insights on Google's open bidding, ID services, how AI can play a future role, bidding after cookies, CTV, trends, and more.

Header bidding came to exist in the first place because publishers felt they were not getting a fair auction inside the Google Ad Tech stack. So header bidding was designed to open up that auction process and bring transparent participants. –Rajeev Goel, 25:28

What header bidding did was that it allow publishers to work with multiple monetization platforms. –Rajeev Goel, 4:06

There's a massive shift in consumer behavior that's driving where the ad dollar growth is. The change in consumer behavior is towards much more online video than the Internet. It's also towards connected TV and streaming. –Rajeev Goel, 29:52

[00:00] - About Rajeev Goel & PubMatic

[03:03] - What is header bidding?

[08:06] - The future of header bidding with third-party cookies is going away.

[12:20] - Do identity solutions do a better job than third-party cookies?

[14:49] - The shift toward more direct deals

[17:32] ​- How AI helps with programmatic advertising.

[18:10] - About modeled cohorts advertising.

[21:10] - What is Google open bidding & why its controversial?

[27:39] - All about CTV.

[36:36] - Walled gardens vs. Open Internet.

[41:04] - Opportunities & challenges in brand advertising vs. performance campaigns.

Resources mentioned:

PubMatic - https://pubmatic.com/

Identity Hub - https://pubmatic.com/products/identity-hub/ 

Header bidding is now ubiquitous across the industry, more competition for your ad space leads to more revenue, and we think that's great for publishers. That allows people to do what you're

doing right now and reinvest into content that you know your consumers love. –Rajeev Goel, 7:22

Near term, we are seeing that there is a shift toward more direct deals.  –Rajeev Goel, 15:25

Consumers want transparency. They want to know that, in an auction environment, there's a level playing field. –Rajeev Goel, 24:58

For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal

Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.

Connect with Rajeev Goel:  

Rajeev strongly believes in technology's power to solve problems and improve people's lives. This conviction has driven him to build PubMatic into one of the world's leading software companies serving the digital media industry. Under his leadership, PubMatic has grown from a small startup to a publicly traded enterprise with more than 600 employees and 14 offices worldwide.

In addition to co-founding Chipshot.com and serving as its VP Of Technology, he held marketing director positions at SAP. His experience navigating large companies and bringing innovative products that drive business growth makes him a true technology visionary.

Connect with Rajeev on LinkedIn: https://www.linkedin.com/in/rajeevgoel1/

Connect with Loren Baker, Founder of Search Engine Journal:

Follow him on Twitter: https://www.twitter.com/lorenbaker

Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Please welcome Alexander Melton, CEO & Founder of Wyrmix, a creative technology engineering studio based out of Dallas, TX that that leverages their partnerships to create physical and digital products, connected experiences, and interactive environments.

Please welcome Alexander Melton, CEO & Founder of Wyrmix, a creative technology engineering studio based out of Dallas, TX that that leverages their partnerships to create physical and digital products, connected experiences, and interactive environments.

Please welcome Emilia M. D'Anzica and Sabina M. Pons, Authors of "Pressing ON as a Tech Mom: How Tech Industry Mothers Set Goals, Define Boundaries & Raise the Bar for Success." This book is not just about women in tech. It's about technology moms and the struggles and triumphs that they experienced throughout their careers, as well as allies of tech moms who want to support this movement.

Please welcome Emilia M. D'Anzica and Sabina M. Pons, Authors of "Pressing ON as a Tech Mom: How Tech Industry Mothers Set Goals, Define Boundaries & Raise the Bar for Success." This book is not just about women in tech. It's about technology moms and the struggles and triumphs that they experienced throughout their careers, as well as allies of tech moms who want to support this movement.

Jason White is an expert in the federal contracting process. He has nearly 13 years' experience helping businesses succeed with government contracts. Jason is the AUTHORITY in formulating strategies to increase APPROVAL in Federal Government contract bids. He equips entrepreneurs, business owners, 9-5ers, and anyone who desires to supply products and services to the Federal Government with the knowledge and resources to make it happen.

Jason White is an expert in the federal contracting process. He has nearly 13 years' experience helping businesses succeed with government contracts. Jason is the AUTHORITY in formulating strategies to increase APPROVAL in Federal Government contract bids. He equips entrepreneurs, business owners, 9-5ers, and anyone who desires to supply products and services to the Federal Government with the knowledge and resources to make it happen.

Please welcome Benson Tsai, CEO of Stellar Pizza. Stellar Pizza uses cutting-edge technology and advanced robotics to create an automated, touchless machine, offering a one-of-a-kind technology-driven culinary experience that bakes and serves pizza from scratch in under five minutes.

Please welcome Benson Tsai, CEO of Stellar Pizza. Stellar Pizza uses cutting-edge technology and advanced robotics to create an automated, touchless machine, offering a one-of-a-kind technology-driven culinary experience that bakes and serves pizza from scratch in under five minutes.