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Dr. Ford, President of Dillard University in New Orleans, teaches America that her birthplace Gahanna rhymes with Banana and gets serious about the task of teaching the next generation of leaders and the many benefits of HBCU's. 

So, you’re graduating with a Communications or Marketing degree? Congratulations. It’s a growing industry and there are plenty of opportunities.

The US Bureau of Labor Statistics forecasts employment of PR specialists to grow 11 percent from 2020 to 2030 with 29,000 new jobs every year.

One Canadian study (McGill University in Montreal) predicts more than 36,000 job openings to become available in the PR Industry in Canada by 2026.

In general, a PR pro is responsible for managing the relationship between an organization and its various audiences, including stakeholders, investors, the media, the government, and the general public. Each audience has different needs and an organization’s objectives with regards to each audience differ. So PR pros are tasked with creating and implementing communication strategies to:

• Provide information
• Manage the organization or individual’s reputation
• Positively influence public opinion
• Effectively respond to crises
• Comply with government enforced transparency laws and regulations

If you’re graduating now and entering the workforce, it’s an exciting time – with new technologies daily but accompanied by ever escalating audience expectations for engagement and openness.

In this episode, Communications vet Michelle Garrett offers her thoughts for those starting out to help them navigate the inevitable bumpy roads and choppy waters.

Guest: Michelle Garrett
Email michelle@michellegarrett.com
Website https://michellegarrett.com/
Follow Michelle on Twitter @PRisUs

Listen to Michelle’s other episodes on Stories and Strategies
Snake Oil on Apple Podcasts – on Spotify
PR Trends on Apple Podcasts – on Spotify

Read Michelle's article in Muck Rack on this topic 

PR Associations
The Canadian Public Relations Society
The Canadian Association of Communicators in Education
The Chartered Institute of Public Relations
The Global Alliance for Public Relations and Communication Management
The International Communications Consultancy Organisation
The Institute for Public Relations
The International Association of Business Communicators
The Public Relations and Communications Association
The Public Relations Institute of Australia
The Public Relations Society of America
The Public Relations Society of India
Women in PR

Do you want to podcast? Book a meeting with Doug Downs to talk about it.
Email Doug directly doug@storiesandstrategies.ca 

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In this episode, Kelly and Mary Beth discuss their PR Industry Predictions for 2022, including:

• How the PR agency business model's pandemic-driven shifts have impacted the industry
• Why the U.S. PR industry is on a particularly troublesome ethics track -- much of it self-inflicted and further exacerbated by apathy ... particularly in light of disappointing choices and lack of truth / transparency by the domestic PR association -- PRSA
• Ways that workforce recruitment strains between talent availability, rising payroll demands and follow-on COVID waves will impact budgets
• Implications of recent industry reports:
  • Public Relations & Communications Association (PRCA-UK) (London): 
    • https://www.prca.org.uk/PR-industry-roars-back-2021-PRCA-UK-Census 
  • International Communications Consultancy Organisation (ICCO) World Report: 
    • https://iccopr.com/services/world-reports/download-our-2020-2021-report/  
• Whether the PR, media and journalism sectors will ever join forces to stave off systemic public-trust root-rot driving disinformation
• How the Diversity conversation will continue as a merry-go-round until the industry and respective associations set a definitive bar between two separate metrics: 1) Having the PR industry employment base represent all of society demographically, or 2) Having the sector mirror demographics of other professional-service sectors with which PR competes to recruit workforce
• Ways that politicization and partisanship in news rooms and across the industry drive the very divisiveness that the PR industry should be more competently taking in hand and mitigating (not exacerbating) to bring people and publics together in more positive solidarity around issues
• How the dearth of men in the PR industry workforce (minus the C-suite) is a far more complex and troubling problem than is adequately discussed ... and if the industry fails to address the gender imbalance in 2022, we can expect to slide more into "pink-collared ghetto" territory relative to compensation and share-of-voice.

Mary Beth also shares a glimpse of work-in-progress currently underway via the PRCA Ethics Council, in partnership with the Ethics & Compliance Initiative (ECI) in Washington, D.C., as part of its Global Business Ethics Survey to ascertain PR industry ethics issues. 

• Discover Fletcher Marketing PR
• Post your questions and comments about the podcast, via #MsInterPReted 

• Follow Fletcher Marketing PR on Twitter: @FletcherPR 
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• Follow Kelly Fletcher on Twitter: @KDfletcher 
• Follow Mary Beth West on Twitter: @marybethwest 

When crises strike, having a plan is essential -- and most strategists know that rule-of-thumb. 

But what about a crisis that unfolds in real-time, right before one's eyes (and the eyes of hundreds, thousands or even millions of stakeholders), when seconds count and the cameras are on?

Kelly and Mary Beth discuss some recent events and several new pieces of industry data that PR pros and client teams alike should take into consideration.  

• Discover Fletcher Marketing PR
• Follow Fletcher Marketing PR on Twitter: @FletcherPR 
• Follow Fletcher Marketing PR on Instagram: fletcher.pr
• Follow Fletcher Marketing PR on Facebook: https://www.facebook.com/Fletchermarketingpr 
• Follow Kelly Fletcher on Twitter: @KDfletcher 
• Follow Mary Beth West on Twitter: @marybethwest 

During his second visit to the “Ms. InterPReted” Podcast, Francis Ingham shares his latest insights about the state of ethics in the public relations industry, amid real-time issues that have impacted Fletcher Senior Strategist Mary Beth West, MPRCA, who now is serving a second term as PRCA Ethics Council Co-Chair.

Susan Hart, MPRCA, guest-hosts alongside Fletcher Marketing PR CEO Kelly Fletcher, MPRCA. 

Francis Ingham is Director General of the PRCA, and Chief Executive of the International Communications Consultancy Organisation (ICCO).

With a background in politics and public affairs, Francis is External Examiner to the American University at Richmond; Trustee of The Speakers' Corner Trust; and the Master of the City of London Company of Public Relations Practitioners. He was educated at Oxford University, where he read Politics, Philosophy and Economics. He appears in both the UK and the Global editions of PR Week’s PowerBook.

Follow the PRCA-UK:

• Website: https://www.prca.org.uk/
• Instagram: https://www.instagram.com/prca_uk/?hl=en
• Twitter: https://twitter.com/PRCA_UK

Follow Francis Ingham on Twitter: @ingers1975 https://twitter.com/Ingers1975

U.S. citizens can inquire about PRCA-UK international membership by contacting:

Website: https://www.prca.org.uk/membership/join-today/international-individual-membership 

OR

Melissa Cannon MPRCA

PRCA International Director

T: +44 (0) 207 233 6026 

W: prca.org.uk

Follow Fletcher Marketing PR on:

• Website:  https://www.fletchermarketingpr.com/
• On Facebook: https://www.facebook.com/Fletchermarketingpr
• On Twitter:  @fletcherpr
• On Instagram:  https://www.instagram.com/fletcher.pr/

• Follow Kelly on Twitter: @KDFletcher
• Follow Mary Beth: @marybethwest
• Follow Susan Hart: @susanhartpr 

Each week, Atlanta public relations professional Mitch Leff of Leff & Associates presents his “4 Questions Journalist Spotlight,” a conversation with a journalist in the Atlanta market.

Mitch’s day job is providing public relations services, media training, and crisis communications, but he also operates Leff’s Atlanta Media (http://www.leffsatlantamedia.com) an online database with contact info for thousands of Atlanta-based journalists, and Mitch’s Media Match (www.mitchsmediamatch.com), a service that connects Atlanta journalists with local experts.

This week, we talk with Tammy Joyner and Sean Keenan with Atlanta Civic Circle (www.AtlantaCivicCircle.org)!

Click here to Watch:

To listen to audio only, click here: https://www.leffsatlantamedia.com/q4-journalists.

Editor’s Note: This episode was recorded on Friday, Jan. 8, hours before Twitter permanently suspended Donald Trump's account “due to the risk of further incitement of violence.” 

Just days into the new year, the weaponization of social media ignited a firestorm of violence in Washington D.C., leaving five dead, and the country in chaos. To mitigate potential harm, President Trump was banned from nearly all digital platforms for “incitement of violence” just days before the 2021 inauguration. How did we get here? The Business Communicators dives into the role communications played in the chaos, and why now more than ever, words matter when helping move this country forward. 

Then, do politics, pizza and public relations mix? The show delves into an ill-advised press release from Pizza Inn last week that “demanded” changes to nonexistent voter fraud. Was this merely a PR stunt? Did it violate the IABC and PRSA Code of Ethics? Why did a Dallas-based agency, Champion Management, ultimately issue the press release on behalf of Pizza Inn CEO Brandon Solano? And, how can agencies avoid an ethical quandary moving forward?

Note: Please consider listening to our debut episode as Axios’ Sara Fischer discussed the weaponization of social media.

Connect with The Business Communicators on Facebook, Twitter, Instagram, YouTube and LinkedIn, and find out more about our show at TheBusinessCommunicators.com. And, if you haven’t done so already, be sure to subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an email to podcast@iabchouston.com or text “podcast” to (713) 360-0133.

IABC Houston Sponsors

• Diamond Partner: Pierpont Communications
• Chapter Partner: Mykrantz & Co

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In this episode, the University of Tennessee's Dr. Candace White (Twitter: @trasversa) shares insights about her latest paper published by Public Relations Review, co-authored by Brandon Boatwright of Clemson University.

Candace White / Bio (source: https://adpr.utk.edu/profile/candace-white) 

Candace L. White is a professor of public relations in the School of Advertising and Public Relations. Her research interests include the role of global corporations as non-state actors in public diplomacy, and how corporate social responsibility and CSR communication affect the image and national reputation of the country with which the corporation is associated. She is a Faculty Fellow at the Howard H. Baker, Jr. Center for Public Policy in the area of global security and an Arthur W. Page Legacy Scholar. She serves on the editorial boards of the Journal of Public Relations Research and the International Journal of Strategic Communication. She was a Fulbright Senior Specialist at the University of Salzburg, Austria (2010) and at the University of Siena, Italy (2020); with support from the University of Tennessee, she has lectured in Denmark, Scotland, Wales, Austria, Croatia, and Italy. White holds a Ph.D. from the University of Georgia

Education:
Ph.D., University of Georgia
M.P.A., Georgia College
B.A., Winthrop College

Research Interests:
Comparative global public relations
Public relations as a component of public diplomacy (corporate diplomacy)
Intercultural communication
Perceptions of public relations practices
Public diplomacy
Corporate social responsibility

International Interests: 

Dr. White is interested in studying how cultural differences affect how messages are received, and how the practice of public relations varies in different countries. Recent studies look at the role of private sector corporations as non-state actors in public diplomacy.  She has been involved in teaching, research, and professional activities in Denmark, Austria, Scotland, Wales, Croatia, and Italy. She taught for the Consortium for International Business Studies in Asolo, Italy, and leads a study abroad program in international public relations each summer in Urbino, Italy.

FOLLOW FLETCHER MARKETING PR:

• Discover Fletcher Marketing PR
• Follow Fletcher Marketing PR on Twitter: @FletcherPR 
•  Follow Kelly Fletcher on Twitter: @KDfletcher 
• Follow Mary Beth West on Twitter: @marybethwest 

Learn how the decay of civil public discourse is hurting our democracy with our guest, Anthony D’Angelo.

Guest:

Our episode guest is Anthony D’Angelo, professor of practice at Syracuse University's Newhouse School of Public Communications. Anthony has more than 30 years of agency and corporate communications experience and is a co-chair of the Public Relations Society of America’s Commission on Public Relations Education.

Five things you’ll learn from this episode:

1. How is the decay of civility in public discourse hurting our democracy?
2. What is the Public Relations Society of America doing to promote civility? 
3. What are the symptoms of incivility?
4. What can you do to combat incivility? 
5. What’s the outlook for civility in the future?   

Quotables

• “The symptoms of incivility in public discourse have to do with increased polarization that we feel in so many public and private dialogues.” — @TonyDAngelo_SU
• “There is research that shows that there are health effects that incivility takes as a toll on those who experience it.” — @TonyDAngelo_SU
• “If there’s a profession that can take up this mantle of trying to be the balm that soothes all the pain that’s caused by instability, it ought to be the public relations profession.” — @TonyDAngelo_SU
• “The civility effort is not designed to squelch dissent, it is instead designed to help advance productive dissent.” — @TonyDAngelo_SU
• “Public relations has been said to help people and ideas at organizations adjust to one another, not force the other side to conform.” — @TonyDAngelo_SU

About Anthony D’Angelo

Following more than 30 years in agency and corporate public relations, Anthony D'Angelo is a professor of practice at Syracuse University's Newhouse School of Public Communications. He is a past national chair of the Public Relations Society of America and currently co-chair of the Commission on Public Relations Education. His columns and commentary have appeared in The Wall Street Journal, the Financial Times, BusinessWeek, CNBC, Sports Illustrated and a variety of other media outlets.

Contact info and resources:

• Email: dangeloa@syr.edu
• Twitter: @TonyDAngelo_SU
• LinkedIn: https://www.linkedin.com/in/anthony-d-angelo-163351a/
• PRSA Civility Taskforce Whitepaper

 Additional Resources:

• ReviewMaxer: http://reviewmaxer.com
• Axia Public Relations: https://www.axiapr.com/ 

Works and people cited:

• https://instituteforpr.org/the-launch-of-the-dialogue-project/
• http://www.christineporath.com/ https://www.interactivityfoundation.org/
• https://snfagora.jhu.edu/

A

• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
• On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Each week, Atlanta public relations professional Mitch Leff of Leff & Associates presents his “4 Questions Journalist Spotlight,” a conversation with a journalist in the Atlanta market.

Mitch’s day job is providing public relations services, media training, and crisis communications, but he also operates Leff’s Atlanta Media (http://www.leffsatlantamedia.com) an online database with contact info for thousands of Atlanta-based journalists, and Mitch’s Media Match (www.mitchsmediamatch.com), a service that connects Atlanta journalists with local experts.

This week, we talk with political commentator and columnist Bill Crane!

Click here to watch: https://youtu.be/33pXEEOmR5M.

To listen to audio only, click here: https://www.leffsatlantamedia.com/q4-journalists.

###

Follow on social media:

Rax Lakhani:

LinkedIn -- https://www.linkedin.com/in/raxlakhani/

Twitter -- @RaxLakhani  https://twitter.com/RaxLakhani 

PRCA -- @PRCA_UK  https://twitter.com/PRCA_UK   

PRCA Diversity Network -- @PRCA_Diversity  https://twitter.com/PRCA_Diversity

PRCA Race and Ethnicity Equity Board (REEB) -- @PRCA_REEB  https://twitter.com/PRCA_REEB

Fletcher PR:

https://www.fletchermarketingpr.com/

Twitter: https://twitter.com/fletcherpr

Kelly Fletcher:  https://twitter.com/KDfletcher

Mary Beth West:  https://twitter.com/marybethwest 

Mike Paul (@ReputationDr) shares granular insights on the practical aspects of bringing true racial inclusion into practice in the PR industry and beyond.

Links:

• Follow the #MsInterPReted hashtag
• Follow Mike Paul: 
  • Twitter: @ReputationDr
  • Twitter: @repdocllc 
• Discover Fletcher Marketing PR: https://www.fletchermarketingpr.com/
• Follow Fletcher Marketing PR on Twitter: @FletcherPR
• Follow Kelly Fletcher on Twitter: @KDfletcher
• Follow Mary Beth West on Twitter: @marybethwest

Brian Sullivan, a Senior National Correspondent at CNBC, joins The Business Communicators to cover all things ‘media’ in 2020.

Drawing from his 20 years of financial journalism and television experience, Brian shares his insights from the field in facing today’s media affairs challenges, ever-changing communications platforms, and the continuously evolving landscape of the industry in which today’s business communicators work.

Tune in to hear Brian’s take on a variety of topics, including:

• The global energy market adapting to the energy transition
• The impact of the Coronavirus on the global economy
• How the rise of social media has changed traditional media affairs, and the strategies developed to combat these inherent challenges
• Why social media strategy and content should be customized for specific platforms – there is no successful ‘one size fits all’ scenario
• The status of the communications industry – is this a turning point?

You won’t want to miss this exclusive interview with one of today’s notable media correspondents covering the hottest U.S. and world stories!

Connect with The Business Communicators on Twitter and Instagram, and find out more about our chapter at IABCHouston.com. And, if you haven’t done so already, be sure to subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an email at podcast@iabchouston.com. 

Additional Links

• Follow Brian Sullivan on Twitter

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In Episode 10 (Part 2 of 2) of this interview with PRCA Director General Francis Ingham, Francis explains the tough realities – and shocking repercussions – of taking a stand in the Bell-Pottinger ethics-violation case in 2017. 

Links:

• Follow the #MsInterPReted hashtag
• Join PRCA today:
  • Information about International Individual Membership 
  • Information about International Corporate Membership 
  • The link to join PRCA
•  Discover Fletcher Marketing PR: https://www.fletchermarketingpr.com/ 
• Follow Fletcher Marketing PR on Twitter: @FletcherPR https://twitter.com/fletcherpr 
• Follow Kelly Fletcher on Twitter: @KDfletcher https://twitter.com/kdfletcher 
•  Follow Mary Beth West on Twitter: @marybethwest https://twitter.com/MaryBethWest 
•  Follow PRCA-UK on Twitter: @PRCA_UK  https://twitter.com/PRCA_UK 
• Follow Francis Ingham on Twitter: @Ingers1975 https://twitter.com/Ingers1975
•  Follow PRCA’s #PRcast podcast: https://lnkfi.re/prcast 
• Find out more about PRCA’s new Schools Outreach Programme: http://news.prca.org.uk/prca-launches-schools-outreach-programme/ 
• Visit PRCA’s Newsroom to learn more about PRCA’s consistent, effective advocacy for the public relations profession: http://news.prca.org.uk/home/

Mistakes are part of being new to any profession, but how you recover from them can change the trajectory of your career. Mandi Kane, a senior managing advisor based in Nashville, Tennessee, joins The Business Communicators to share her insights on overcoming mistakes as a professional, and how communicators can learn and grow from these experiences.

In this episode, listeners will learn:

• How to apply the same strategies you use every day to bounce back from a faux pas and build trust.
• The importance of understanding what happened and that you understand how it can be avoided in the future.
• And, important tips on transparency, preparedness, and so much more!

Connect with The Business Communicators on Twitter and Instagram, and find out more about our chapter at IABCHouston.com. And, if you haven’t done so already, be sure to subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an email to podcast@iabchouston.com.

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