qualified marketing

Explore " qualified marketing" with insightful episodes like "Inside the Ohana: The Value of Engagement", "Activation-Based Strategies for the Digital Marketer", "Inside the Ohana: The Value of Emotional Engagement to Drive Action" and "Inside the Ohana: The Value of a Beginner’s Mindset" from podcasts like ""Inside the Ohana", "Pipeline Visionaries", "Inside the Ohana" and "Inside the Ohana"" and more!

Episodes (4)

Inside the Ohana: The Value of Engagement

Meet Andrea Tarrell, the dynamic CEO & Founder of Sercante, as well as a 12X certified Salesforce MVP and Marketing Champion. She caught the Salesforce bug at Dreamforce 2011 and has been on an exhilarating journey ever since. Tune in as Andrea and Dan share what makes Dreamforce special, discuss the incredible Ohana vibes that shaped her career, and reveal what's next in the thrilling evolution of marketing.

Quote:

“There’s no other more energizing place to fill your Salesforce tank than Dreamforce. It’s just great energy, great people, and great vibes. Oh yeah, and lots of epic parties.” - Andrea Tarrell

Episode Timestamps:

*(00:00) - Ohana Origins: Andrea’s Introduction to Salesforce

*(07:00) - What does the Ohana mean to Andrea?

*(11:00) - What’s Cooking: Andrea’s Career Post-Salesforce Ecosystem

*(15:00) - Future Forecast: What’s in Store for the Salesforce Ecosystem?

*(15:00) - Advice for Aspiring Leaders

*(17:30) - Lightning Round!

Sponsor

Inside the Ohana is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

Links

Connect with Dan on LinkedIn
Connect with Andrea on LinkedIn
www.caspianstudios.com

enMay 30, 2023

Activation-Based Strategies for the Digital Marketer

In a competitive digital world where attention spans are short and businesses are looking to build relationships with their customers, high-touch strategies have been shown to increase loyalty and lifetime value. In this episode, we talk with Don Schuerman, the CTO & VP of Product Marketing at Pegasystems—an organization that has built relationships with the world’s leading brands—so that you can learn tips from the experts and apply it to your strategy too. Plus, you’ll hear insights into digital marketing strategies that activate vs. generate excess content, and much more.

Key Takeaways

True customer intimacy is hugely important and can only be achieved through frequent interactions.
Events are back but people are no longer focused on entertaining experiences. Instead, they’re looking for effective outcomes in the form of learning, training, or collaboration.
Measuring engagement with a holistic lens reminds marketers that it's not about getting clicks on the website—it's getting converts.

Quotes:

“That [high] level of customer intimacy and understanding is essential, especially from marketers in technology and enterprise technology where it's not enough to have a strong message and vision. You also have to continuously make that relevant to your customer and audience.”

“Measuring engagement across a holistic lens helps me as a marketer remind our broader team that it's not just our job to get a bunch of people clicking on the website—it's actually getting that website to convert.”

“Most organizations generate plenty of content—probably too much content. Really, what you really have is an activation problem. Can you effectively activate the content?”

Episode Timestamps:

* (01:41) - Don’s unique role as CTO & VP of Product Marketing at Pegasystems
* (06:50) - Segment: The Trust Tree
* (12:09) - Looking at engagement holistically
* (19:40) - Segment: The Playbook
* (28:24) - Segment: The Dust Up
* (31:23) - Segment: Quick Hits

Sponsor:

Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

Links

enFebruary 07, 2023

Inside the Ohana: The Value of Emotional Engagement to Drive Action

Meet Robin Daniels, a leadership expert who has mastered driving action through messaging. With more than two decades of experience spanning companies like Salesforce, Box, WeWork, LinkedIn, and Matterport, Robin has transformed the way people communicate and connect at work. Hear about his insights from launching Chatter and much more in this episode.

Quote

“If storytelling with urgency was easy, everybody would do it, but this is what it takes to become a great company today.”

Episode Timestamps:

*(1:57) - Ohana Origins: Meet Robin

*(10:30) - What Does the Ohana mean to Robin?

*(12:40) - What’s Cooking: Robin’s Current Role

*(21:03) - Future Forecast: What’s in Store for the Salesforce ecosystem?

*(22:19) - Advice for Aspiring Transformational Leaders

*(23:06) - Lightning Round!

Sponsor

Links

Follow Robin on LinkedIn
Connect with Dan on LinkedIn
www.caspianstudios.com

enNovember 08, 2022

Inside the Ohana: The Value of a Beginner’s Mindset

Meet Jim Sinai, CMO at Vanilla and former marketing leader at Salesforce. During his 8 years at Salesforce, Jim worked on various businesses including Salesforce Einstein, Salesforce Platform, AppExchange, Data.com, and Salesforce Industries. In this episode, Jim shares the lessons he’s learned from his biggest projects at Salesforce and how keeping a beginner’s mindset has helped him succeed.

Quote

“If you’re not rooted in the concept of a beginner’s mind, your projects will fail.”

Episode Timestamps:

*(1:56) - Ohana Origins: Meet Jim Sinai

*(7:29) - What Does the Ohana mean to Jim?

*(11:53) - What’s Cooking: Jim’s Current Role at Vanilla

*(19:45) - Future Forecast: What’s in Store for the Salesforce ecosystem?

*(19:07) - Advice for Aspiring Marketing Leaders

*(22:22) - Lightning Round!

Sponsor

Links