Ashish Kaul, CMO of Hero Realty -- Driving change and trust in real estate
Delighted that our distinguished guest in this episode of the MEDIACAST podcast series from Mediabrief.com is the Marketing, Comms and Business veteran and bestselling author of 6 books, Ashish Kaul, Chief Marketing Officer (CMO) of Hero Realty. He engages in a diverse discussion with Pavan R Chawla, the host of Mediacast and Founder-Editor of MEDIABRIEF.COM.
Ashish covers various topics in the Indian real estate industry, highlighting Hero Realty's approach to affordable luxury homes, the transformative potential of technology, the critical role of reputation management, and the empowerment of women in the sector. This conversation offers valuable insights for professionals navigating the complexities of real estate, providing a roadmap for positive change and trust-building.
Ashish emphasizes Hero Realty's core values of innovation, health, environment, and community empowerment, showcasing his extensive corporate background in media and entertainment. The pervasive trust issues in the industry are dissected, emphasizing the need for ethical practices and a long-term vision. Ashish calls for industry leaders to drive essential changes, comply with regulations, and invest in research and development for new materials and construction options.
Diving into the emotional significance of homeownership in Indian culture, Ashish highlights Hero Realty's commitment to affordable luxury homes, addressing challenges like cash transactions and sector disorganization. The company's dedication to transparency through white money practices stands out.
Technology's role in enhancing trust and transparency in real estate is underscored, with Ashish emphasizing the importance of a personal touch and trust-building through experienced brokers. Reputation Management is discussed, stressing a holistic approach prioritizing customer satisfaction over short-term profits.
Exploring the role of women in real estate, Ashish acknowledges their influence and advocates for increased representation, emphasizing the need for a supportive environment. The episode concludes with Ashish paying tribute to influential women throughout history.
What shines through this MEDIACAST podcast episode is Ashish Kaul's and Hero Realty's commitment to driving change and trust in the real estate industry. Listen in to gain insights and inspiration on fostering change and trust in enterprise with commitment and values. It's a must-
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