reasonone

In this episode…

With a focus on bridging departmental divides, organizations must optimize their digital infrastructure to meet evolving patient demands. So, what strategies are essential for future-proofing websites amidst the ever-changing healthcare technology landscape?

Stephen Barry, Product Manager at Lee Health, leverages his design and development background to improve the website and patient experience for the company’s patient-facing website, bridging the gap between departments. He highlights the benefits of a dedicated product owner role, particularly in emphasizing web infrastructure, and highlights the evolution of his role from a hybrid marketing and IT position to a clearly defined product role. According to him, continuous website improvement through incremental change is crucial to addressing the disruptions in the healthcare industry. Stephen emphasizes the importance of staying on top of industry trends and future-proofing your website with solid fundamental elements. 

In this episode of For the Better podcast, Ben Cash hosts Stephen Barry, the Product Manager of Lee Health, to discuss the role of product owners in future-proofing healthcare websites. Stephen explains how product managers bridge marketing and IT departments, the importance of continuous website improvement, the foundational elements of a winning website, and how to enhance efficiency in small teams.

In this episode…

Artificial intelligence (AI) has been a game changer in healthcare marketing. Whether looking to improve patient engagement, optimize digital marketing efforts, or better track and analyze data, AI can help achieve your goals more effectively and efficiently. However, what key strategies and priorities should healthcare marketing teams consider when implementing AI in marketing plans?

Aaron Mauck, former Harvard faculty and the Vice President and Executive Partner at Advisory Board, leverages his extensive healthcare background to support digital initiatives by generating strategic and operational insights to tackle the core challenges impacting performance. Highlighting the challenges marketing teams face in keeping up with the rapid evolution of AI-powered health marketing, Aaron emphasizes an understanding of the evolving consumer landscape to shape loyalty and drive success. Marketers should prioritize a task-oriented design, simplifying the customer journey instead of introducing new technologies that increase friction. In addition, while generative AI can help streamline content creation and improve UX, it’s crucial to acknowledge the need for human oversight to ensure quality.

In this episode of For the Better, Ben Cash once again hosts Aaron Mauck, the Vice President and Executive Partner at Advisory Board, to discuss the challenges of AI implementation in healthcare marketing. Aaron highlights the potential of generative AI to simplify content creation and improve UX, explains the importance of a task-oriented UX design, and dissects the 70/20/10 rule in digital road mapping.

In this episode…

Technology has revolutionized the way we live, work, and interact with each other. And the healthcare industry is no exception. Digital transformation has made it possible to deliver healthcare innovatively, from virtual consultations to remote monitoring of patients. However, this transformation is not without its challenges. How can healthcare organizations fully realize the value of digital innovation?

Aaron Mauck, former Harvard faculty and the Vice President and Executive Partner at Advisory Board, leverages his extensive healthcare background to support digital initiatives by generating strategic and operational insights to tackle the core challenges impacting performance. According to him, prioritization and pragmatism are crucial to success in digital health, as overambitious goals can lead to decreased productivity. He emphasizes the importance of reducing friction in the digital healthcare experience, particularly on the consumer side and restructuring data management systems to enable AI to make a meaningful impact. In addition, organizations must embrace a cost-conscious approach to digital transformation, integrating new technologies while being mindful of investment strategy and financial constraints. 

In this episode of For the Better, Ben Cash chats with Aaron Mauck, Vice President and Executive Partner at Advisory Board, to explore the challenges and opportunities of digital transformation in healthcare. Aaron highlights minimizing friction in healthcare delivery, adopting a cost-conscious approach to digital transformation, and improving AI’s impact through effective data management. He provides valuable insights on leading strategic initiatives and fostering growth in retail healthcare.

In this episode…

Let’s face it: people in the healthcare industry are busy, with many physicians and surgeons working long shifts, not to mention on-call hours. Yet, they need to keep up with trends in the field through informative discussions, expert interviews, and thought-provoking content. Can podcasting be an effective platform for creating content and building a community for healthcare professionals?

Rachel Baker, the Director of Communications at Stanford University School of Medicine, leverages podcasting to educate faculty members on various topics and to keep the university’s Department of Surgery members up-to-date on relevant research work through conversations with the authors. According to her, one of the best parts about podcasts is that professionals can choose to listen on their own time. Besides serving as a communication and community-building tool, the podcast has become an onboarding resource for the team, enlightening new resident doctors on what to expect during their residency. Now, she shares her tips and tricks for improving podcast engagement.

In this episode of For the Better, Ben Cash hosts Rachel Baker, the Director of Communications at Stanford University School of Medicine, to discuss podcasts as a medium of communication for the healthcare industry and the secrets to a successful podcast. Rachel reflects on how Stanford Surgery reaches new audiences and facilitates community building through its podcast. She also provides podcasting strategies, listener engagement tips, and what you should know about HIPAA compliance as a podcast host.

In this episode…

Have you ever considered how much of your data is used for analytics and personalization? Knowing how your data is collected is essential for preserving your identity and privacy. However, recent regulations have raised concerns about the lack of transparency surrounding widespread online tracking technologies.

Adam Kruse is the Director of Technology at Eruptr, one of the largest healthcare-focused digital media risk assessment companies. Christy Jones is the Director of Marketing and Optimization at Reason One, a full-service digital strategy agency. They convene to discuss the challenge of maintaining HIPAA-compliant analytics while preserving user-targeted optimization and personalization strategies. Christy’s expert advice on the topic surrounds the changes in the current marketing climate from an analytic standpoint. Meanwhile, Adam shares how companies had to adjust their advertising solutions to meet regulations and how Eruptr’s Privacy Defender achieves those standards.

In this episode of For the Better, Ben Cash and co-host Lauren Minors welcome Adam Kruse, Director of Technology at Eruptr, and Christy Jones, Director of Marketing and Optimization at Reason One, to discuss one of the biggest challenges in the optimization of analytics and advertising solutions — data privacy. They share their expert opinion on the impact of the Department of Health & Human Services (HHS) tracking guidance on personalization strategies, the future of data privacy, why Google Analytics is not HIPAA-compliant, and the legal considerations surrounding marketing solutions.

There’s nothing as certain in life as change. Fight as you may, the waves of change will come to everyone regardless of age, circumstance, or readiness. What can you do when the changes seem to mount higher than you can handle? 

Ben Cash recommends embracing the change. Or better yet — creating change. Ben is a Founding Partner of Reason One, a full-service digital agency. His team of change-makers helps those who do good, do better. Ben’s 20-plus years of experience in the web services industry has given him a depth of knowledge that helps clients achieve measurable results. Now he helps healthcare, nonprofit, and other mission-driven organizations change the world — one web strategy at a time. 

In this episode, Host Chad Franzen is joined by Ben Cash, Founding Partner of Reason One, to discuss how he learned to embrace — and create — change. Ben talks about the circumstances that led to his career change, how to handle multiple big changes simultaneously, and how Reason One is changing communities for the better. 

In this episode…

There’s a chilling reality that children go hungry, and they are losing even more meals they depend on from the effects of the pandemic. 

Feeding children who do not have access to healthy resources is the heart of Michelle Tunno’s work — it’s why she created the buy one, feed one fund within her organization. As the Founder and CEO of Bella Tunno, a personality-filled baby and parent accessory brand, Michelle is doing her part to eliminate hunger, racism, and cultivate an environment of diversity, empowerment, and education. Her personality-driven products are sustainable and functional — with just the right splash of fun and humor. So, how can you leave a legacy through your brand that impacts the next generation? 

In this episode of For the Better, host Ben Cash is joined by Michelle Tunno, Founder and CEO of Bella Tunno, to discuss innovative ways to give back with each product sold. Michelle talks about the mission and meaning behind Bella Tunno, success during uncertain times, and producing sustainable and practical products. 

In this episode…

Reason One is a full-service digital agency devoted to making life better for the brands and people they work with, providing services such as digital marketing, content strategy, digital strategy, website design, development, accessibility, and more. Nadia Rasul is a Senior Front-End Developer and Accessibility Lead for the Reason One Accessibility Team (r1at). She is leading the charge for web accessibility to help brands build more inclusive websites that everyone can navigate.

What is web accessibility? In short, web accessibility is the usability and navigability of websites for people with diverse abilities and disabilities. It is much like how the ADA requires brick and mortar businesses to be accessible through accommodations like ramps or minimum aisle spacing. Websites also have requirements to ensure that people with impairments have equal access to services and content. Nadia and the Reason One Accessibility Team work with their partners to help them be compliant. 

In this episode of For the Better, host Ben Cash sits down with Nadia Rasul to discuss how and why websites need to be accessible and inclusive and why it is so much more than just compliance. Nadia talks about some of the most common and visible accessibility tools, as well as some less obvious opportunities. She unfolds many of the misconceptions about web accessibility and breaks down what brands can do and how Reason One can help.

In this episode...

Everything can change. Places that once held a dark history can turn into centers of education and inclusion — even a center of slave trade. 

Shockoe Bottom is a neighborhood in Richmond, Virginia. During the 1800s, it was the second-largest slave-trading corridor outside of New Orleans. But rather than focus on the dark side of its history, Ricky Parker set out to make “Shockoe” mean something celebratory — by starting a new brand of wine. Shockoe Wine is on a mission to educate people about African American History and bring them together through good wine. Plus, they support the community by raising money for scholarships to give to graduating high school seniors. So, how did it all get started? 

In this episode of For the Better, host Ben Cash is joined by Ricky Parker, Co-founder of Shockoe Wine, to discuss how he is using wine to educate the community. Ricky talks about the mission of Shockoe Wine, how he found his way into the world of wine and spirits, and the partnerships that helped make his dream a reality. 

Ben Cash is the Founding Partner and CEO of Reason One, a full-service digital agency. Before going remote, they had offices in Toronto, Charleston, and Dublin. With over 20 years of experience in the web services industry, Ben brings a depth of knowledge and experience to the digital space that helps clients achieve measurable results. Over the years, he has developed a key set of proven strategies and methodologies that fuel Reason One's success and have taken him across the country as a guest lecturer and consultant.

In this episode of the Smart Business Revolution Podcast, John Corcoran interviews Ben Cash, the Founding Partner and CEO of Reason One, about his journey from being a musician to starting and running a thriving digital agency. They also talk about working with mission-driven companies, how Ben's business was impacted by the 2008 financial crisis and COVID-19 pandemic, and his reasons for merging with another company in 2019. Stay tuned.