Strategy = Differentiation. Rebecca Sadwick on How to Build a Hyper-Growth Marketing Plan
Rebecca Sadwick is the founder of Strategica Partners, an award-winning go-to-market strategy consulting firm that helps forward-thinking companies launch innovative products.
Rebecca has gained recognition for her work with early-stage tech startups and creative positioning strategies that build organic audience platforms and drive value. Her firm, Strategica Partners, advises tech companies like Qatch, Flux Biosciences, and CapSwan
In this episode…
What drives you to buy a product? Maybe it was placed on the webpage you were browsing, or a friend recommended it to you; either way, each has acted as a source of influence when it comes to purchasing a new product. In turn, this generates data on how our peers and strategic placement influence our decisions to acquire a new product. Rebecca Sadwick, a Managing Partner at Strategica Partners, places great importance on market research in her bid to help clients and customers develop long-term relationships with a genuine product.
Host Brendan Dell is joined by Rebecca Sadwick, Managing Partner of Strategica Partners, as they discuss the significance of tracking the right data points and the influence of consumer preferences on product design. She shares her insight on what questions to ask when launching a new product and the power of tracking both flawed and paired data. Rebecca also explains common mistakes companies make when analyzing the response to a new product. Keep listening.