Podcast summary and Notes on " recession proofing"

B2B Fluctuations & Effects on Marketing Ep. 13

On this episode of the B2B Digital Marketing Hub learn how B2B marketing is going through some wild changes, and we're here to spill the tea. First off, the world's getting crowded, right? While everyone's coming up with cool ways to sell stuff to us regular folks (hello, B2C!), the behind-the-scenes B2B world is feeling the heat. Think about it: stock markets are acting all kinds of crazy, and don't even get us started on the whole cryptocurrency drama. Remember when gold was the go-to safe bet? Yeah, those days seem to be taking a backseat.

Now, let's talk about connections. Gone are the days of sealing deals over a coffee chat. Everything's digital now, and while that's super convenient, it's also a maze. With everyone and their grandma putting out ads, how do you make sure your message doesn't get lost in the shuffle? Plus, with all these fancy tech tools making everyone look good, you've got to bring your A-game to stand out.

So, what's the game plan? In this episode, we're diving deep into the world of data (trust us, it's cooler than it sounds). Imagine having a superpower that lets you know exactly what your clients want. That's what data management systems can do! We'll chat about how to use these tools, why they're the next big thing, and how to ride the B2B wave like a pro. So, grab your headphones, and let's get into it! To learn more, visit our B2B digital marketing hub and our official B2B marketing podcast page.

B2B Digital Marketing Hub

enOctober 01, 2023

business growth

b2b marketing

business listening

automated data processing

crm integration

Catfish and Companies Crumbling (How to come back from ANYTHING!)

There are warning signs that the U.S. economy is headed to a recession. With the high inflation rates and higher interest rates, it doesn't look too good.

We have seen big companies laying off hundreds and thousands of employees and others crumbling under the weight of the economic troubles.

We know too well how difficult this will be for many people, including employees and small business owners.

During the last recession, we both lost our jobs, almost lost our house, and had to file for bankruptcy. It was the lowest moment of our lives.

During this period, things can almost feel insurmountable, but if there's one thing we can encourage you with is that you WILL overcome them.

If you stay within what you do, have integrity, and go after it every day, you'll definitely find your way back, just like a slingshot pulls backward to go a greater distance forward.

Tune in as we discuss how to respond when the odds are against you. And how it's never too late to make a comeback!

Key Takeaways

- What in the world (01:35)

- Beware of Cart Narcs (03:11)

- Catfish story (10:45)

- Is the economy headed for a recession (15:38)

- The lowest moment of our lives (17:40)

- The Peloton story (19:46)

- Your status cannot be your identity (28:16)

- Life is like a slingshot (30:04)

Additional Resources:

- We are the Copelands Tiktok