#red bull

Join Brian and Patrick on the Hard Compound for a look back at F1 2023. Michael Jordan, game 6? Try Max Verstappen, F1 2023. One of the greatest seasons in racing history. Plus, why Charles Leclerc is like James Bond, and why this maybe isn't such a good thing. Where Nico Hulkenberg, Sergio Perez, and Carlos Sainz will wind up. Why we expect Toto Wolff to sell out in 2025 and Apple Inc. to buy in. The problem with F1 sprints, and our efforts to put an end to the parochial British control over the sport. This is a good one. 

And as always, thank you for listening to everybody's most beloved father and son F1 podcast!

00:00:00 Introduction To Allyson J. Davis

00:01:30 What Allyson is doing currently

00:01:55 What her responsibilities are as a marketing executive

00:04:20 How the media landscape has changed with marketing

00:06:35 How Allyson got into sports and then went into the marketing side of the business

00:09:25 How important it is for someone to love sports when working in sports

00:10:05 How she got started working in sports media

00:14:35 How she became the Director of Marketing for Fox Sports in Los Angeles

00:15:10 What goes into branding and rebranding a sports network

00:17:00 What goes into marketing a sports network outside of what we see on television

00:18:45 How marketing returning to a grass roots level again and digital is in a bit of disarray

00:20:30 Where ideas for marketing campaigns come from

00:22:30 The way marketing has been done in the past few years is now changing because of privacy concerns and making connections with people without technology

00:25:05 What a garden wall is for content and marketing

00:28:55 How different E! Entertainment was from sports

00:30:30 Some of the challenges being an entrepreneur with her own marketing agency

00:32:30 How Allyson got back into sports and started working at Universal Sports Network

00:37:45 How important networking is in this (and any) industry

00:41:15 What Universal Sports Network was for viewers and what it meant to Allyson

00:43:55 How athletes qualified for the Olympics and watching on USN; some of the things viewers would see on the network

00:46:55 How Allyson marketed USN to drive viewers with marquis events such as Rugby World Cup and the Boston Marathon

00:49:30 How the 2013 tragedy of the Boston Marathon affected marketing efforts

00:51:50 Photos of the 2014 Boston Marathon (on the video podcast)

00:52:40 How the production and marketing team came together to help in the healing process

00:54:45 What VP of Integrated Marketing is with Red Bull and what some of those responsibilities were

00:57:00 What the difference is between a brand and marketing

00:57:50 What responsibilities are of a VP/Executive

00:59:10 What she’s doing with cycling with her new position at Impact Partners

01:00:10 Photos of tv truck at Boston Marathon

01:01:00 How she connected with the documentary on the Women’s Tour de France

01:07:10 What the difference between the men’s version of the Tour de France and the women’s version

01:11:30 What the response to this year’s edition of the Women’s Tour de France was

01:13:22 Distribution strategy of the documentary, “Uphill Climb” and what the mission of the documentary is about

01:14:40 What will be in the film

01:15:35 What Impakt Partners is all about

1:18:20 How important sports are for women in the C-Suite

01:19:15 Allyson’s favorite sports movies

01:20:30 Allyson’s advice for people who want to get into sports marketing

01:22:30 Thanks & Wrap Up