How Nathan Corliss Used LinkedIn Ads to 10X Pipeline for Census
In this episode of SaaS Marketing Superstars podcast, I spoke with Nate Corliss. Nathan Corliss runs performance marketing for Census, a B2B SaaS platform that helps companies send data from their cloud storage to over 180 SaaS tools. LinkedIn recently recognized Nathan for driving a 10x increase in sales pipeline from LinkedIn Ads.
Episode Highlights:
• Nathan shares his journey in the digital marketing industry (1:19)
• How he uses LinkedIn to find high value B2B audiences (2:56)
• How Nathan utilizes sponsored content ads on LinkedIn (9:05)
• How SaaS companies can build a formidable marketing team (13:51)
• How Census develops high quality gated content (16:09)
• Handling segmentation within ad campaigns (18:56)
• How Census campaign got featured as a case study by LinkedIn startup team (22:14)
• Using AI tools to transform marketing activities (27:59)
• Running ads on Reddit (32:00)
• Favorite books and apps (38:05)
Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-linkedin-ads-nathan-corliss-census
SaaS Marketing Superstars
en-usJune 08, 2023