redrover

George Spowart is the Chief Marketing Officer at Red Rover, a moving and storage solutions company more affordable and convenient than traditional options. He directs all marketing and sales activities, including brand strategy, creative development, media planning/buying, website, call center, and public relations. George’s skill for developing strong working relationships has contributed to his experience growing brands through strategy, implementing innovative tactics, and building high-performing marketing teams. Prior to Red Rover, he was the CMO at The Perfect Workout and PODS (Portable on Demand Storage).

In this episode…

Do you feel like you have a good product or service but still struggle to make the desired sales? It's probably because of how you are marketing and branding yourself.

According to George Spowart, good branding and marketing strategies are fundamental for the success of any company. His experience in the marketing field has given him the knowledge to grow brands, implement strategies, and build teams. The marketing tips he shares are beneficial for brands wanting to grow and scale their business.

In this episode of the Growth Fire Podcast, host Kevin Hourigan sits down with George Spowart, Chief Marketing Officer at Red Rover, to discuss marketing tips that will help your business thrive. George shares his career background in marketing, the genesis of Red Rover, marketing strategies for winning new customers, and the key KPIs Red Rover uses to measure the time and money they allocate to brand exposure.

When Bonnie's husband decided he wanted to possibly kill her, rather than, oh, we don't know, love and respect her, Bonnie knew she needed to run. But with a toddler, a three-day-old baby, two big dogs and a 30-pound tortoise in her care, finding a shelter that could help her proved nearly impossible.

An estimated 70 percent of domestic violence survivors have pets, but only a fraction of domestic violence shelters have the resources available that allow pets to come with a survivor. As a result, survivors with pets stay an average of two years longer with dangerous, sometimes deadly, abusers, afraid to leave their animals behind. The nonprofit RedRover is hoping to change that, aiming to make at least 25% of shelters animal-friendly by 2025.

In this episode, we hear from Bonnie (don't worry, her story has a happy-ish ending) and then from Katie Campbell, Director of Collaboration and Outreach for RedRover about their amazing efforts to make sure no pet is left behind. You might even want to consider signing up to be a volunteer (like Amanda did), support in some other way or apply for help.

If you're a shelter that wants to become pet-friendly, check out DontForgetthePets.org for more info!

Grassroots organizations around the country are currently helping to care for animals of survivors in danger, and your support would be amazing. Check out Praline’s Backyard in Georgia, Hush Puppy Haven in Florida and Lost Our Home Pet Rescue in Arizona to start. (If you run a pet rescue org that helps DV survivors, give us a shout and we'll make sure to promote you on our socials!)

Survivors in need can also check out the Animal Welfare Institute's Safe Havens mapping project which tracks all the safe havens where animals of DV victims could be fostered in times of crisis.

Visit ToxicthePodcast.com for more resources, past episodes and Toxic merch, the proceeds from which go right back to organizations helping women escape violence. 

Did you know that October is National Domestic Violence Awareness Month? While we reflect on what this means to each of us, what also does it mean to our family members without a voice....our furry pet family members? Domestic violence is a VERY recent personal experience of mine. We will hear from the inspiring Nicole Forsyth, President and CEO of RedRover. SHE is making a difference in this world! We will learn about ALL of the programs RedRover has to offer. RedRover©, a national nonprofit organization based in California, has distributed over 40,000 dollars in grant funds to 8 domestic violence shelters throughout the USA so the shelters can create pet-friendly lodging to house victims’ pets. The mission of RedRover is to bring animals out of crisis and strengthen the bond between people and animals through emergency sheltering, disaster relief services, financial assistance and education. Their programs include RedRover Relief-Responders-Readers-and-Learning. Support RedRover!