ree automotive

Special guest Kim Mathers, VP of Product Marketing & Strategy at REE Automotive, joins Point B for an in-depth discussion on unlocking new possibilities for the EV commercial market. What innovative technologies are fundamentally changing the function of fleet vehicles? How can OEMs and fleet managers get increased flexibility in vehicle design and enhanced performance? Most importantly, how is REE’s future-proof tech decreasing the Total Cost of Ownership and increasing the Total Benefit of Ownership? All this and more in this episode of Point B!

Kim Mathers is the highly accomplished VP of Product Marketing and Strategy at REE Automotive with over 20 years of global experience in developing and innovating products, road mapping, and lifecycle management. With a proven track record of driving product transformation through strategic business planning and leveraging market and consumer insights, Kim has consistently enabled profitable growth. Throughout her various executive roles in organizations such as Mopar, Maserati North America, and Chrysler Group LLC, she has established herself as a change agent known for her collaborative approach. Kim holds an MBA from the University of Windsor and a BASc in Materials Engineering from Queen’s University.

A few odds and ends:  Amtrak starts upgraded service between Chicago & St. Louis at 110 mph, and the Reecorner promises to revolutionize EV medium-duty trucks. 

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GUEST: Daniel Barel, CEO, REE Automotive

ABOUT THIS EPISODE

You won't buy a REE car you. You won’t drive around in a vehicle with a REE badge on the front. But you will soon be able to ride in a vehicle built on REE modular technology, including the REECorner, a by-wire electrification technology that enables anything from a very small vehicle such as a micro shuttle right through to Class 6 trucks.

In 2021, REE went public on the NASDAQ, via a SPAC (special purpose acquisition company) deal with 10X Capital. REE’s partners include Hino Motors, Magna International, JB Poindexter, Navya, and American Axle & Manufacturing.

In this episode, Daniel Barel, the co-founder and CEO of REE Automotive, discusses electrification, modular platforms, urban mobility, commercial vehicles, last-mile delivery, and the company's ambitious plans to generate revenue of $19 billion by 2026.

Connect with Daniel on LinkedIn

Production note: This interview was recorded out and about, so there is some background noise.

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