What People Pay For Now | Ep 195
"People pay for you to pay attention(…) They want you to pay attention to them." Today, Alex (@AlexHormozi) discusses how to adapt to changing buying behaviors during a recession. He explains the importance of messaging, focusing on savings, and providing more value for the same price, as well as the significance of giving attention to customers.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:55) - Messaging shift from prosperity to preservation doctrine for clients
(2:13) - Present offers as best value, not premium, focus on savings
(3:51) - Structure operations for operational efficiency and customer value
(6:22) - Small group studios provide status and credit to clients
(9:09) - Communicate changes to customers as more valuable and discounted
(11:59) - Monetize free and discount offers to acquire customers, create an efficient model
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