reshape brand building

In today's world, marketing is a huge word that encompasses so much and is essential in building a brand and not only in promoting your products or services; it shapes and communicates your brand identity, your purpose, your values...and most importantly it is the key connector between your customers and employees allowing you to create loyal long lasting impact and relationships with & between them.

Carla Hassan is the Chief Marketing Officer of JPMorgan Chase with responsibility for firmware marketing, including advertising, media, performance marketing, sponsorships and tales, customer insights and analytics for the Chase, J.P. Morgan & corporate brands. Prior to this role, Carla was the Chief Marketing Officer of Citi.

Besides her recent career in the banking area, Carla has previously lead in other important marketing roles for consumer giants such as PepsiCo or Toys "R" Us.

Today, Carla serves on the board of the AdCouncil and the Association of National Advertisers, and has received several awards and recognitions for her career, including being named on the "World's Most Influential CMOs" in 2021, 2022 and 2023 by Forbes Magazines, "ADColor Legend" in 2021, and one of Business Insider's "31 Most Innovative Chief Marketing Officers of 2022". In Other words, she's the rockstar of brand building and marketing and also originates from our region, making her a pride and joy for all of us!

Join me on this episode as we learn about Carla's journey, how she fell in love with Marketing and  how she manages to stay relevant as the marketing trends evolve. We discuss the role of senior leaders in making marketing & branding central in strategy and decision making, the importance of defining your WHY and your values & finding the balance between the "heart & science", the impact of social media and market trends, and much much more...

Hosted by: Rania Masri El Khatib

They say it takes a village to build a brand !
 
In this episode, we invite Sultan Darmaki to dive into the brand building world from a designer's point of view, and we enjoy a reflection on what that village can look like for designers.

As a designer, creative and communications specialist, Sultan has played different roles in the world of brand building throughout his career. He wears many hats;  entrepreneur, artist, founder and designer. Sultan has most recently worked on Halpern Studio, supporting the creative director and team to position the brand on the global scene.

With over 16 years of experience in developing strategies, tactics and activation plans for a diverse range of clients, Sultan has built a strong name within the creative industry - especially after launching and developing his namesake footwear brand DARMAKI and becoming the first Emirati to have his work permanently exhibited at the V&A museum in London.  
 
However, his career is not limited to fashion; not long ago Sultan was recruited by the UAE Ministry of Foreign Affairs to develop the communications department's architecture at the UAE Embassy in London and launch the public diplomacy program.

Join me in this episode to discover more of Sultan's journey and the experiences he had navigating the different chapters of his career (and brand), how he worked on making his brands go global and what he thinks it takes for a brand to reach larger audiences & stay relevant, and much more ...

Hosted by: Rania Masri El Khatib