Exploring Non-Endemic Partnerships in Retail Media with Jeroen Wagenaar of MediaMarktSaturn
Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195.
Our special guest today is Jeroen Wagenaar, Head of Retail Media Consultancy (International) at MediaMarktSaturn, Europe’s leading consumer electronics retailer. Listen in as Jeroen delves into the strategies and growth of the company while emphasising the importance of data, transparency, and integration across all channels. He also touches on non-endemic partnerships, innovation in digital advertising, and their plans for expansion.