retailmedia

In this episode of The Ecommerce Braintrust, Kiri Masters, Head of Retail Marketplace Strategy at Acadia, and Damiano Ciarrocchi, Retail Media Manager at Acadia,  talk about the newly launched Kroger precision marketing retail media network (KPM).

They delve into the unique features and capabilities of the self-serve ad platform, as well as the interesting aspects of Kroger's advertising platform. From the reduction in fees for brands to the potential integration of a demand-side platform (DSP), Kiri and Damiano explore the possibilities and predictions for the future of Kroger's advertising offerings. 

Make sure you tune in to find out more!

Kiri and Damiano discuss: 

• Launch of Kroger's advertising platform and reduced fees for advertisers.

• Contextual targeting within categories and subcategories for audience targeting capabilities.

• Ad placement options and store selection for targeted advertising.

• Precise and modifiable creative capabilities for sponsored brand ads on Kroger's platform.

• Predictions for Kroger and the retail media space, including potential integration of in-store advertising and the impact of potential mergers with Albertsons.

Once again, Kiri speaks with Russ Dieringer, founder of Stratably, a company dedicated to elevating the digital IQ of leading consumer brands. Just like last year, Kiri and Russ share their predictions in ecommerce, for 2024.

Make sure you tune in to find out more!

Russ Dieringer is the founder of Stratably, a company dedicated to elevating the digital IQ of leading consumer brands.  Each week, Russ creates impactful, practical, and easy-to-digest research that speaks to all layers of an organization, helping them see further around the corner of what’s coming in retail.

In this episode, Kiri and Russ go back to their predictions for 2023, and recap what predictions came true. The results are mixed, listen to hear what they were right about.

They also share their predictions for 2024:

• It's predicted that brands will continue to maintain their spending on retail media.

• Both Amazon and Walmart Connect are expected to experience increased spending from brands.

• Marketplace and retail media will attract a new generation of talent native to the industry.

• Russ predicted Amazon's rapid growth in general merchandise categories and foresees its continued double-digit growth rate in 2024.

• Brands are expected to demand proof of incrementality for their retail media ad spend and marketplace investments.

• Walmart will likely respond to Amazon’s AMC success with their own significant data clean room announcement and partnership.

• Russ controversially predicts Amazon's complete closure of Fresh physical stores, with a shift in focus to existing online fresh business.

• Amazon will make Prime Video ad-supported for all Prime users, offering brands a significant advertising opportunity.

• Amazon is expected to lead in streaming TV advertising with larger reach and superior measurement capabilities.

• Walmart and TikTok will potentially enter a significant advertising and commerce partnership.

In this episode of Media Coffee, Phil Lempert – founder and Editor, Supermarket Guru - joins host Nareeman Dosa of Cision to discuss communicating with consumer, food, and retail media in the United States.

Twitter: @PhilLempert

Dans ce 28e épisode de VCast, on parle d'un mini-phénomène qui fait sensation dans l'univers du media : "le retail media". Avec un titre énigmatique et des termes qui semblent s'opposer, nous avons eu envie de tout comprendre sur ce que cela recouvre, pourquoi les chiffres s'affolent et comment bien utiliser ce levier publicitaire. Ne manquez pas cet épisode passionnant et instructif qui vous éclairera sur le retail media et ses enjeux actuels et futus.

Host : Jérôme Badie (Values.media)

Invité : Alban Schleuniger (Infinity Advertising)

Today Kiri speaks with a returning guest, Russ Dieringer - founder of Stratably, a company dedicated to elevating the digital IQ of leading consumer brands. Just like last year, Kiri and Russ share their predictions in eCommerce, for 2023.

Make sure you tune in to find out more!

Today Kiri speaks with two guests, Matt Krueger, Vice President of Digital (Amazon & DTC),  at EastPoint Sports, and Matt Volk, Director of Performance and Analytics for Pure Play at KEEN. They discuss retail media.

Make sure you tune in to find out more!

Matt Krueger is the Vice President of Digital (Amazon & DTC) at EastPoint Sports. He began his career with pure play sporting goods retailer Eastbay.com under the Footlocker umbrella. He has 10+ years of eCommerce and Marketing experience in the footwear/apparel space with the past 3-5 years focusing on Amazon + Global Marketplaces. With a passion for the digital shelf, organizational transformation, and team structure; Matt has recently moved into the CPG / Hardgoods space to lead the Digital business for EastPoint Sports', a private-equity-backed company and the leader in indoor/outdoor sporting and recreational games. 

Matt Volk has spent his career in eCommerce across a variety of marketing and analytics roles, including managing data warehouses, defining paid media, and developing content management strategies. He has worked across pure play retail, DTC, and most recently the omnichannel brand side at KEEN footwear. These experiences have given him a well-rounded view of the commercial market, product lifecycle, and cross-functional requirements for success at retail. In his current role as Director of Performance and Analytics for Pure Play at KEEN, he's driving the continued digital transformation process by optimizing retail media, delivering best-in-class content, and overseeing robust analytics capabilities.

They both worked together for the retail media at KEEN.

Today Kiri speaks with friend, collaborator, and Sr. Director of Digital Strategy at Nestle Health Science, Ingrid Milman Cordy. 

Make sure you tune in to find out more!

Ingrid has been a thought-leader in the DTC, Digital Marketing and eCommerce space for the past 15 years. Leading Digital Growth at many of the fashion, beauty and CPG brands that you know and love like MAC Cosmetics, elf Beauty, Ann Taylor/LOFT, Pepsi, Nuun Hydration and more. Her passion for connecting the brand, creative and technical development has resulted in award-winning digital experiences and growth that are relentlessly consumer focused to deliver proven results. 

Ingrid is also the host of the “human-centric retail podcast” Infinite Shelf, where Kiri made a few guest appearances in Season 2.

In today's podcast, Kiri speaks with Paulo Cesar Bacarin Filho, eCommerce team leader at the personal care brand Tom’s of Maine, for our “Retail Media Deep Dive” series.

Tom’s of Maine is part of the Colgate-Palmolive umbrella and is a market leader and an “OG” in the natural segment.

In today’s podcast, we are talking with Katie Buczek, about Retail Media. Katie Buczek leads the Ecommerce business for Amazon, DTC, and retailer websites at Totes Isotoner. 

Make sure you tune in to find out more!

Katie Buczek is a Senior National Account Manager with Totes Isotoner, the world's leading designer, marketer, and distributor of functional accessories in the rain, cold weather, and footwear categories.  Having spent her 20+ year career in the fashion footwear and accessories space, for the last six years she has been immersed in Ecommerce.  

In today’s podcast, we are talking with Christina Kranz-Kissel, about Retail Media. Christina has 16 years of experience in ecommerce, and shares some of her insights about RMNs, campaigns, budget, planning, and more!

In today’s podcast, we are talking with a returning guest, Andrew Lipsman, about the Insider Intelligence report he authored entitled Digital Shelf for CPG brands 2022. 

Make sure you tune in to find out more!

Andrew Lipsman is a Principal Analyst at Insider Intelligence, focusing on retail and ecommerce. His recent coverage includes grocery ecommerce, retail media networks, D2C brands, social commerce, holiday shopping, and Amazon Prime Day.

Previously, Andrew was SVP of Marketing & Insights at comScore. He has been a regular contributor to the Journal of Advertising Research and is frequently quoted by leading news organizations including the New York Times, Wall Street Journal, and Advertising Age.

In today’s podcast, we are talking with Celia Van Wickel, Kantar’s eCommerce and digital commerce expert, leading syndicated insights focused on digital commerce trends, including last-mile delivery players and Amazon. Celia and Kiri talk about takeaways from Kantar’s Digital Commerce Conference.

Celia is an insights veteran who has focused on shopper and omnichannel insights in her time with Cars.com, Walmart, Lowe’s, and Mattel. 

Prior to Kantar, Celia was with Coca-Cola where she was the eCommerce insights lead, influencing eCommerce, DTC, and digital foodservice strategy. Celia has been quoted in various industry publications such as Grocery Dive and Business Insider and is an active contributor on LinkedIn focused on the latest digital commerce news. 

The CPG Guys, PVSB and Sri are joined in this episode by Mike Harp, Head of Brand & Agency Partnerships at Gopuff, the go-to solution for immediate everyday needs, fulfilling customer orders in just minutes.

Follow Mike Harp on LinkedIn at: https://www.linkedin.com/in/mikeharp/
Follow Gopuff on LinkedIn at: https://www.linkedin.com/company/gopuff/
Learn about the Gopuff ad platform at: http://gopuff.com/go/ads
 
Mike answers these questions:

1) Before we dive into the more detailed questions, can you give us a quick refresher on Gopuff? What sets you apart, and give us a sense of scale, where’s the company at today?
2) In June of last year, you formally introduced the Gopuff Ad platform. Would you walk us through each of the assets that brands can choose to invest against in reaching Gopuff shoppers, including sponsor product ads & sponsored search ads?
3) How much of your platform is self-serve to the brand and what types of consulting support does your team afford to brands looking to invest in Gopuff Ads?
4) What did the launch of Gopuff Ad Solutions and a self-serve platform enable that working only directly with brands wouldn’t? Are there specific use cases that you can point to that illustrate the value-add? 
5) Would you please walk us through the major campaign reporting metrics you offer to brands? (ROAS, Maximum Spend Value, Max CPC, Aki, etc.) and what do you offer brands seeking to measure true incrementality? How do you advise brands to sequentially invest against your ad platform, you know: first dollar, second dollar, third dollar, and how do you help them do this is an efficient and effective manner?
6) Where has Gopuff been focusing on expanding the advertising solutions for brands and agencies looking to engage Gopuff shoppers?
7) What’s next? Where is Gopuff going?
8) Share how brands are getting ROI and what’s the success of your platform?

CPG Guys Website: http://CPGGuys.com
FMCG Guys Website: http://fmcgguys.com
RetailWit Website: http://retailwit.com 

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