Spark Momentum: Align Your Trucking Recruitment for Success
Today we invite Tracy Winkler, a professional EOS implementer and growth expert in the transportation and logistics industry, to share her insights on driver recruitment and retention. Tracy, with a storied background in the trucking industry and experience in leadership, discusses the importance of finding the right people in the right seats for sustainable growth. She explains that hiring individuals who align with the company's culture and core values is crucial for motivation and engagement.
Jackie and Tracy’s discussion focuses on the frustrations faced by leaders in the transportation industry, such as lack of control, insufficient profit, and feeling stuck. There is a strong need for carriers to address these challenges by prioritizing people and their alignment with the company's vision.
Motivating and empowering employees involves finding individuals who not only possess the necessary skills but also share the company's values and exhibit a desire to go the extra mile. By ensuring the right people are in the right seats, leaders can create a positive and productive work environment that drives the entire team towards the company's goals.