David Madden (Emmy-Winning Producer and Studio Executive) on Filmmaking, Major Industry Shifts, and his Pioneering New Role
Kevin is joined by David Madden, Emmy-winning producer and studio executive.
David Madden, Producer
Kevin Goetz is joined by acclaimed entertainment executive David Madden. David has had a fantastic career spanning over four decades in the film, television, and streaming industry. He's been on the front lines developing and overseeing some of the most acclaimed shows of our time. He has successfully produced movies like Runaway Bride, The Hand That Rocks the Cradle, and Save the Last Dance. As president of Fox Broadcasting and AMC Studios, David helped shepherd iconic series, including The Shield, The Walking Dead, Better Call Saul, and The Americans. Currently, David is head of global entertainment for Wattpad WEBTOON Studios, an innovative division of Wattpad WEBTOON built around discovering undiscovered writers and creators on its online storytelling platforms, then turning their work into movies, shows, and animated projects.
Early Career at Fox (06:55)
David talks about getting his start in the early 1980s as a script reader at Fox after months of unsuccessfully trying to get a job there. He learned the importance of giving constructive feedback on scripts rather than being snarky and dismissive.
Rising Through the Ranks (13:53)
Working his way up at Fox, David discusses collaborating with producer Robert Cort on films like Romancing the Stone. He gained insights into developing scripts and making movies more marketable. David shares his experience moving to Paramount as an executive in the mid-1980s, overseeing major box office hits like Fatal Attraction and The Untouchables.
The Sopranos and Embracing Prestige Television (18:04)
David explains having an "aha moment" watching The Sopranos, realizing television could offer the same depth and sophistication as feature films. This led him to pivot his career to focus on premium cable series.
Hits Across Cable Networks (19:50)
As an executive, David helped develop acclaimed and award-winning shows, including The Shield at FX, The Americans, The Walking Dead, and Better Call Saul.
Running Programming (21:57)
David discusses serving as President of Programming at both Fox Broadcasting and AMC Networks. At Fox, he oversaw the meteoric success of Empire.
Wattpad WEBTOON Studios (27:32)
David details his current role leading content for Wattpad WEBTOON Studios, which discovers creators on its online storytelling platforms and turns their IP into entertainment properties. David explains how Wattpad operates, with over 90 million users worldwide uploading hundreds of millions of stories.
Tune in to hear David take us on a fascinating journey from his beginnings as a script reader to overseeing some of the most acclaimed shows on television. Join Kevin and David for insightful perspectives on the major shifts happening in the business, from the disappearance of mid-budget films to the explosion of streaming. His current pioneering role at Wattpad WEBTOON Studios shows how data and technology can empower new voices and transform how content is created. David’s passion for storytelling and nurturing talent shine through in everything he does, and his career is a masterclass in adapting to industry change.
