A Winning Strategy to Leverage a Book as the Centerpiece of Your Brand
Grace Lanni of All About That Brand Interviews Ruth Klein the Expert Celebrity Brand Strategist to chat about the nuances of developing a book with expert branding and tips/ tricks for online PR to promote an expert to their âbest fitâ audience. Ruth helps her clients mold their story, their programs, and their book ideas just like the clay she loves so well. She, too, is updating her brand and expanding her Instagram to allow folks to express their brand digitally. Follow Ruth on Instagram: @Ruth.Klein