saatchi

Few names are more synonymous with an industry as M&C Saatchi is with the advertising industry, and the power of simple, effective advertising runs in David Kershaw’s DNA.

At the chaotic inception of the agency, ‘influence’ and ‘disruption’ were words that held gravitas, and David’s career to date shows just why M&C Saatchi has earned the right to use them.

Join us for David’s tales from the top, why the value of creativity isn’t what it once was, the power of being an ‘unreasonable creative’, and what current creative directors should learn from the greats.

This episode covers

• The chaotic background to M&C’s foundation
• Differences in the ad world between the 70s-90s and today
• The increased challenge of building creative trust
• M&C’s iconic brutal simplicity of thought
• The need for creatives to be unreasonable

Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/

Publicis and Saatchi NY dynamic duo Tim LeGallo, Director of Integrated Publication, and Robin Oksenhendler, Director of Business Affairs, join SoStereo EP Joey Netter to discuss all things music. The pair explores the future of music as the social media landscape evolves and touches on their tireless collaboration process working with brands like CVS, Citibank, and Smucker.

Episode Highlights:

1:55 - Tim & Robin touch on their process of working together & aligning on goals

12:35 - Tim explains how his team navigates working without a Music Producer

16:55 - Joey, Tim & Robin share hilarious stories about working with famous artists

18:05 - As the social media landscape continues to evolve, Tim & Robin discuss their vision for the future of music

More on SoStereo:

SoStereo makes it fast and easy for brands/agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com

Hugh and Dan talk with Dave Buonaguidi AKA @RealHackneyDave about his time in Adland and about what he's up to now... still making posters for walls... but in galleries and homes around the world!  Visuals here: https://getbehindthebillboard.com/?p=942

Hugh and Dan chat to Rich Denney, ECD @ St Lukes London about his billboard work for Carlsberg, NSPCC, Morrisons and of course last years impressive NHS/SHN proactive concept that took the world by storm. Visuals here: https://getbehindthebillboard.com/2021/01/28/episode-24-rich-denney/

Dan and Hugh talk with Alex Taylor about her incredible career creating some of the best billboards the UK has ever seen for Silk Cut, XXXX, The Army and Parkinsons. We also talk about life in Agency land in London and presenting to work to people like Charles Saatchi. Check out the images to support the show here: https://getbehindthebillboard.com/2020/10/14/episode-13-alex-taylor/

On this episode of the history of advertising podcast, we look at a range of distinctly unfashionable products, and how creatives have gone about advertising them. We’ll be looking at everything from tobacco to the powdered mashed potato – as we uncover what it takes to successfully flog an unfashionable horse. Contributions from Jeremy Bullmore,  Jeremy Sinclair, Martin Boase and Dave Trott 

Sir John Hegarty, legendary adman and expert on creativity, discusses the art of creativity. John shares the stories behind famous ad campaigns, such as the Levi's commercials in the 80's including the famous Laundrette ad. We also discover how the wonderful Flat Eric was born, remember him? 

John reveals why creative teams work best in pairs, and we discuss why Soho attracts so many outsiders and the creative community. 

Stay to the end of the podcast, and we ask John about his unusual hobby which not many people know about (until know, that is).

If you enjoyed the podcast, please like, subscribe, or comment. 

You can find us on Instagram (just search for Makers of the Universe). 

And you can email us on makersoftheuniverse@outlook.com with any feedback or ideas.

"It's naughty, it's troublesome, it's illegal - all the reasons we're supposed to be creative." Hear about Dave Trott's illegal campaign to get UK banks to cancel the third world debt, and how Jeremy Sinclair used an image of a pregnant man to promote safe sex.