How to create a marketing plan that converts to sales with Shana DeWitt
Doing what feels right to you so that you can attract clients with ease! And this starts with creating a successful marketing plan that is authentic to you.
A successful marketing plan will help you attract clients, build trust, address objections, and capture sales with ease.
When you do the work you love, you help others see that anything is possible. It helps others have inner security and live joyful lives. When we get to do what we love and help others to do what they love, we create a ripple effect of good in the world. And that is why having a great marketing plan in place is so important.
4 things to help you discover the marketing plan that makes sales easier
People often want to know how to get more clients. Look at these 4 categories.
The 4 categories of a marketing plan that will help attract more clients
- Messaging – do people understand what you do?
- Services - sometimes people don’t meet their revenue goal not because of not having enough clients, but the need for a shift in packages or services.
- Strategy – what are the three parts of your funnel and where is the clog? A funnel should flow.
- Mindset – sometimes you don’t have a problem, you just think you have a problem. You may just not be showing up the way you need to be to consistently communicate your message to get results.
Once you have reviewed all of these categories, you can begin to create a signature marketing system.
However, if you don’t have a positive mindset, you aren’t going to show up and do what needs to be done.
Likewise, if your message isn’t clear, you can market yourself to death but you still aren’t going to attract clients.
3 components of a signature marketing plan
How do you want to show up to attract clients? What is going to work for you to attract clients? Once you know how to get clients, you can do it on repeat.
It is important to know that you do not have to have fancy bells and whistles to make your marketing strategy work. You can set up a funnel using your email marketing platform and do it authentically to you so that it feels good.
Even if you have a system and everything is in place, you still need to know how to sell. More and more people want to know you and want high touch, which means you have to know how to sell, to build relationships. No software system can build relationships for you.
Robyn emphasized the importance of having a personal brand and differentiating yourself to build relationships, and trust. Trust determines buying practices so one must build it to achieve success.
Part of selling is helping people get to know you and building relationships. When you educate people on what you do, how you do it, and what differentiates you and makes you unique, you demonstrate why you are trustworthy. This helps people trust you.
Communicating how you help your people and control what other people think, say, and feel about you is imperative to building relationships, and trust. Again, trust is what helps convert people to paying clients.
Selling starts at the top of your funnel. It begins in your Instagram bio and explains what you do. Sales take time and you get better as you practice it.
Episode 64 with Emi Kirshner and Episode 154 with Elyse Archer
Read the full show notes and access all links.
Download the Purpose to Results™ Method free eBook and learn how to create a brand marketing strategy that will help you connect with your audience and ultimately make more sales.
