Gabriel Lim Co-founder & CEO Saleswhale.com How He's Created a Content Flywheel with His MasterClass Series
Gabriel Lim really shares his 5-year journey from being accepted to the Y Combinator (YC-S16) class in San Francisco for his launch of Saleswhale.com from Singapore to the U.S. market.
Fast forward to 2021 and Saleswhale.com has had incredible growth and being named by G2Crowds top High User Adoption Best of Spring 2021, High Performer Spring 2021, and Best Support Spring 2021.
If you've been following Gabriel, as I have had the pleasure to do so over the last year or so, you'll notice an interesting pattern of high-quality, engaging, and well thoroughly planned out content execution on LinkedIn and other platforms.
We deep dive into his scientific method approach and how he creates a framework of planning and reverse engineering his team's content engine to drive demand and inevitably turn followers into revenue.
He also is generous in sharing his point of view on failures, why he feels it's important to have marketing campaign failures, and how that buys trust and credibility in terms of latitude from other C-levels and sales when you are up-front about expectations of experimenting with content campaigns.
There are many nuggets and key takeaways for other SaaS founders and heads of marketing or sales in this episode.
Three key learnings you'll get are the following:
- How to work from a scientific method to create content that solves problems and resonates
- How to approach entering the U.S. market if you're a SaaS company from APAC or abroad
- How transparency in the funnel and leveraging Saleswhale can lead to 2X more conversions
- Why it's important to keep the middle of the funnel engaged to help build pipeline sales and close velocity
I'm certain you'll get even more from this episode by following Gabriel on LinkedIn, signing up for his newly minted newsletter, and reaching out to him about Saleswhale.