My Blueprint for Your Sales Kickoff
It's your choice.
Three days of motionless sales kickoff chair-sitting or AI-driven content and customized active participation to fire up your team.
Here’s my blueprint for one active sales kickoff week.
Explore " sales readiness" with insightful episodes like "My Blueprint for Your Sales Kickoff", "Your Sales Kickoff has become Completely Obsolete", "Bonus Round with Collin Mitchell", "Increase Your Positive Outbound Replies by 236% with Collin Mitchell" and "Bonus Round with JR Butler" from podcasts like ""Now That's a Marketing Podcast!", "Now That's a Marketing Podcast!", "Outbound Sales Lift", "Outbound Sales Lift" and "Outbound Sales Lift"" and more!
It's your choice.
Three days of motionless sales kickoff chair-sitting or AI-driven content and customized active participation to fire up your team.
Here’s my blueprint for one active sales kickoff week.
The sales, marketing, content development, and enablement ground under your feet has been cracked wide-open over these past weeks and months by Artificial Intelligence.
By the time you finish listening to this, the chasm will have widened.
I was spending time with ChatGPT, and... content, at the snap of a finger.
Your sales kickoff, now obsolete.
#104.5: Collin Mitchell, chief evangelist at Humantic AI, joins Outbound Sales Lift Bonus Round to answer rapid-fire sales questions.
#104: 236 percent.
236 percent?
236 percent!
Yes, Collin Mitchell is serious. He wants to help you increase your positive outbound replies by 236% through personalization.
But he doesn’t mean traditional personalization by targeting a persona or an ICP. He doesn’t even mean combing a prospect’s LinkedIn profile to find out where they went to college or connecting based on a recent post.
Collin Mitchell and Humantic AI are taking personalization a step further by understanding a prospect’s personality type and using it to your advantage. Knowing someone’s personality type can improve your communication and pitch by helping you present information in a way your prospect is most likely to respond.
With insights into specifics such as which personality type prefers longer emails versus bulleted lists or how to increase your open rate with a perfect subject line, you can win over more prospects with tailored outreach.
EPISODE HIGHLIGHTS
01:07: Using personalization to increase your outbound sales replies
04:49: Tailoring your outreach based on how your prospect prefers to receive information
13:15: How is it possible to figure out a prospect’s personality type?
#103.5: JR Butler, founder and CEO of Shift Group, joins Outbound Sales Lift Bonus Round to answer rapid-fire sales questions.
#103: In this episode, JR Butler joins Outbound Sales Lift to discuss how companies can recruit top sales talent. He discusses factors like sales process, unique IP, and equity that can help incoming SDRs get excited about an opportunity.
However, JR explains that companies should consider taking their recruiting efforts a step further by targeting entry-level sales reps who are focused on getting better and want to grow in their role versus those who are solely focused on a paycheck.
Lastly, JR shares his tips for closing a deal and ensuring that the top sales talent will thrive at your company.
EPISODE HIGHLIGHTS
01:00: How companies can position themselves to recruit top sales talent
08:31: Discussion training and professional development in the hiring process
17:39: Positing your company well during the interview process
#102.5: Amelia Taylor, lead evangelist at Regie.ai, joins Outbound Sales Lift Bonus Round to answer rapid-fire sales questions.
#102: Amelia Taylor joins Outbound Sales Lift to describe the role of sales evangelist and why more companies should consider investing in the position. An evangelist is focused on networking, connecting directly with prospects to build strong, trusting relationships.
Amelia explains that evangelists typically use social media, making connections online then having one-on-one conversations with prospects. She believes that no matter what stage of growth a company is in, the sales evangelist role can help develop key relationships that drive sales.
EPISODE HIGHLIGHTS
The basics: Explaining the sales evangelist role
Digging deeper: How to incorporate a sales evangelist role in your company
Developing an evangelist: Doing it differently than “the way it’s always been done”
#101.5: Yurii Veremchuk, head of business growth at Woodpecker, joins Outbound Sales Lift Bonus Round to answer rapid-fire sales questions.
#101: Imagine this — you start a cold call, mention your name and company, and instead of immediately remembering an important meeting they just can’t miss, your prospect says, “Hey, I know you.” Once you’re able to pick your jaw off the floor and start asking a few questions, you learn that your prospect has read a few of your posts on LinkedIn and maybe watched some of the sales videos you shared. What started as a cold call has quickly turned into a warm conversation.
And that’s the power of a personal brand.
Yurii Veremchuk joins Tyler Lindley to share tips and insights around how to build your personal brand and the importance of content in sales. He explains how social media can boost sales by elevating both individuals and the company profile. While it may seem daunting to get started, once you do, a personal brand can elevate your work in sales and may also enhance your understanding of yourself.
EPISODE HIGHLIGHTS
Building a personal brand in sales
Why a personal brand is also important for sales leaders
Challenges in getting started with building a personal brand
#100: Host Tyler Lindley celebrates his 100th podcast episode by considering the connections between podcasting and sales. He explains how recording, producing, and releasing 100 podcast episodes have actually improved his sales techniques.
Tyler focuses on three things — organization, interviewing, and consistency — and explores how he’s had to hone each skill to deliver engaging and relevant episodes while also exploring the relationship to his work in sales.
EPISODE HIGHLIGHTS
Organization
Interviewing
Consistency
#99.5: Kellen Casebeer, sales advisor for Sales Driven Agency, and founder of a paid sales community called The Speakeasy, joins Outbound Sales Lift Bonus Round to answer rapid-fire sales questions.
#99: Do you know who you’re selling to? Sure, you have a name on a list, but who are they really? What keeps them up at night? What opening line will make them stay on the phone a beat longer to help you close a deal?
On the latest episode of Outbound Sales Lift, Kellen Casebeer shares the ins and outs of building and using an Ideal Customer Profile to help you sell. He explains how deep to go when developing a customer profile, who should be creating an ICP (hint: it’s probably you, at least in part), and how to use your profile to have a memorable conversation with a prospect.
Tyler and Kellen also dive in to attention-grabbing cold call introductions and how to use the concept of dilemmas to engage prospects.
If you want more than just a name on a list for your prospecting, this episode will help you understand the true value of developing an Ideal Customer Profile.
EPISODE HIGHLIGHTS
00:47: Kellen explains what an Ideal Customer Profile is, how to develop one, and who should be responsible for developing an ICP
05:24: How SDRs can go deeper in building their understanding of an ICP
07:11: Why being direct, and starting with known objections, can improve your cold calls
13:01: Defining dilemmas and using pattern interruption to better connect with prospects
17:26: The importance of not just understanding prospects’ pain points, but why they have yet to be resolved
ABOUT KELLEN CASEBEER
Kellen is a Sales Advisor for SDA & Founder of a paid sales community called The Speakeasy. He also sells a guide for breaking into remote sales without any selling experience.
#98.5 Channing Ferrer joins Outbound Sales Lift Bonus Round to answer rapid-fire sales questions.
#98: As sales teams are increasingly embracing remote work, leaders are finding that managing a remote sales team comes with a unique set of challenges. To explore the differences between in-person and remote management, Channing Ferrer joins Outbound Sales Lift to discuss his experience managing remote sales teams.<br>
Channing and Tyler explore the ins and outs of remote management including hybrid versus fully remote teams, how to connect and communicate with remote SDRs, in-person meetings, and peer enablement.<br>
EPISODE HIGHLIGHTS
Remote Leadership versus In-Person Leadership
Communicating with Remote Sales Teams
Building Trust with Remote SDRs
ABOUT CHANNING FERRER
Channing is a Go-To-Market advisor, proven Chief Revenue Officer, and an early-stage investor. He has extensive experience developing and growing international teams, implementing processes & systems across global technology companies. He has helped both start-up and mature organizations to scale. His reputation for success is based on his experience designing inside and field sales teams and building processes across multiple Saas companies. He has consistently driven market leading revenue growth.
#97.5: Outbound Sales Lift Bonus Round is a series of rapid fire questions about sales. Thanks to our first bonus round guest, Jack Knight, for joining us.
#97: Host Tyler Lindley is joined by Jack Knight, founder of CallBlitz, to discuss coaching SDRs in cold calling. Jack explains the four types of call coaching and what he sees as the pros and cons of role playing. He shares specific tips to get reps comfortable making cold calls and the role of an SDR manager in developing their team.
Jack and Tyler compare notes on effective scorecards to provide actionable, useful feedback to sales reps. Lastly, they discuss coaching in a remote work environment and how to develop culture when your team isn’t regularly sharing an office.
EPISODE HIGHLIGHTS
SDR Call Coaching
The Role of SDR Managers
Sales Coaching and Culture in a Remote Work Environment
#96: Chet Lovegren joins Outbound Sales Lift to discuss account-based selling — building a strategy, working with your customer success team, and developing your outbound messaging. Chet and Tyler explore sales strategies like Challenger and Gap Selling, and how no matter their strategy SDRs still need to do the work to educate and entertain prospects through their outreach.
Lastly, they dive into how SDR managers can coach reps in areas like accountability and time management to improve their overall account-based selling techniques.
EPISODE HIGHLIGHTS
#95: Outbound Sales Lift host Tyler Lindley outlines his 5 pillars of SDR management — hiring, onboarding and training, coaching, data and reporting, and leadership. He explores what successful SDR managers should focus on, starting with the vetting process when hiring new sales reps and continuing through everyday coaching responsibilities from core sales skills to mindset coaching.<br>
Tyler shares advice from his experience managing SDRs to ensure that future leaders are equipped with both the soft and hard skills needed to train and coach teams to achieve their goals.<br>
EPISODE HIGHLIGHTS<br>
[1:03]: Hiring new sales reps
[4:55]: Onboarding & Training
[7:41] Coaching SDRs
[12:21] Sales Data & Reporting
[14:59] Leadership as an SDR Manager
Host Tyler Lindley introduces Outbound Sales Lift, a rebranded podcast focused on elevating your SDR team and transforming your sales development efforts.
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