sales tips for entrepreneurs

We live in a very digital age where many entrepreneurs feel like it's hard to stand out. Business mentor and podcaster Megan Yelaney doesn't feel that way though because she's cracked the code to the approach that gives her easy content ideas that then turn into booking dream clients. For this episode, Megan is sharing the easy steps and tips you can use to figure out your own unique method, and how it can generate new content ideas for your business, give you clarity around your offers, and help you sell more to clients that are a perfect fit for you.

Check out the show notes for this episode: hayleyluckadoo.com/post/megan-yelaney

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Connect with Megan:

• Take Megan's Quiz to find out your unique approach
• Find Megan on Instagram @MeganYelaney
• Listen to the #PrettyAwakward Entrepreneur podcast

‎ 

Want more from Females on Fire?

• Grab your ticket to the Females on Fire Conference to join us live and in person for 2 days of business and personal growth!
• Join the Fire Starter Club to get exclusive trainings, resources, live networking and co-working calls, and more!
• Join the free Females on Fire Facebook Community to network with other women in business and get first access to all the fun things.

‎ 

If you enjoyed today's episode, please

• Text 'PODCAST' to (910) 541-9177 to be first to know about episodes and even text in your questions about the episodes!
• Post a screenshot from the episode on your Instagram Stories and tag @hayleyluckadoo & @femalesonfire so we can repost you!
• Leave a podcast rating/review on Apple Podcasts or Spotify.
• Subscribe for new episodes every Monday, Wednesday, and Friday.

‎ 

Enjoy these offers from our affiliate partners:

• Get 50% off Flodesk for life: flodesk.com/c/HAYLEY
• Run your online business the easy way with Thrivecart: hayleyl--checkout.thrivecart.com/thrivecart-standard-account
• Use code ‘FEMALESONFIRE’ to get 10% off your supplements order at GutPersonal: gutpersonal.com

‎ 

Ready to up your game and get an easy, in-depth, and profitable marketing strategy? Grab the Profitable Marketing Playbook - a 50+ page workbook that uses our signature Marketing Matrix™ to help you create a comprehensive marketing plan! femalesonfire.co/playbook

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Want to start get featured on podcasts and in the media? Grab our free Pitch Kit to help you craft the perfect pitch and get your foot in the door! femalesonfire.co/pitch

Your website is at the core of your brand marketing strategy. 

Knowing how to write a sales page that converts is part of both your marketing and website strategies. 

Why is having a website important

Your website, along with your personal brand, is the foundation of your business. 

People need a place to find you when they search for you. Your website will demonstrate that you are professional and trustworthy. In addition, your website allows people to get to know you and connect with you. Having a website allows you to create your own personal corner of the online space and get found by more people. 

Likewise, your website is a platform you own. If social media disappears, you won’t be as panicked because you still have your website and people will be able to find you and see you as the expert you truly are. 

Why it’s important to know how to write a sales page 

When you launch a program, launch a new offer, or even publish a book, you want to have a sales page. 

Your sales page becomes the cornerstone for where people will find the information needed to make an informed decision about your program or offer. When writing sales pages, your goal is to provide valuable information so that you can convert readers to clients. 

Past experiences matter in entrepreneurship 

As a side note, Robyn and Lauren talked about how previous career journeys help shape you as an entrepreneur. You do not need special credentials to become an entrepreneur. All of the experiences you’ve had on your journey have led to your current expertise. Your journey and experiences become part of the story you tell when you write a sales page. Sharing your story builds an emotional connection with your audience and community. 

Refer to these strategies when you write a sales page 

1. Your sales page should be written as though you are in the mind of the person landing on your page. 
2. Communicate with the person landing on your page throughout the copy on the page. 
3. When you write a sales page, make it about the reader. 
4. Do market research to know what your reader is thinking, and feeling, and their pain points. In addition, understand what they need and how you can solve their problem. 
5. Use the voice of the customer. You can find the voice of the customer in testimonials, from information collected on previous sales calls, and by doing surveys. 

When you write a sales page, grab the reader's attention

The header or hero image/section is perfect for grabbing the attention of the reader. This should not be clever, cute, or witty, but should be specific to the offer you are selling. Think about who you align with and who you want to impact. Your message must be clear to them. 

In addition, think about multiple buyers as you write a sales page. Some people will come ready to purchase, others are doing research. 

Include a purchase button at the top of the page for those who are ready to buy. 

Also, note that the hero image or section is great real estate for SEO. Therefore include your keywords/keyphrases in this section. Use the keywords/keyphrases or their synonyms throughout the page. 

Read the full show notes and access all links.

Register for the free SEO webinar.

Your website is at the core of your brand marketing strategy. 

Knowing how to write a sales page that converts is part of both your marketing and website strategies. 

Why is having a website important

Your website, along with your personal brand, is the foundation of your business. 

People need a place to find you when they search for you. Your website will demonstrate that you are professional and trustworthy. In addition, your website allows people to get to know you and connect with you. Having a website allows you to create your own personal corner of the online space and get found by more people. 

Likewise, your website is a platform you own. If social media disappears, you won’t be as panicked because you still have your website and people will be able to find you and see you as the expert you truly are. 

Why it’s important to know how to write a sales page 

When you launch a program, launch a new offer, or even publish a book, you want to have a sales page. 

Your sales page becomes the cornerstone for where people will find the information needed to make an informed decision about your program or offer. When writing sales pages, your goal is to provide valuable information so that you can convert readers to clients. 

Past experiences matter in entrepreneurship 

As a side note, Robyn and Lauren talked about how previous career journeys help shape you as an entrepreneur. You do not need special credentials to become an entrepreneur. All of the experiences you’ve had on your journey have led to your current expertise. Your journey and experiences become part of the story you tell when you write a sales page. Sharing your story builds an emotional connection with your audience and community. 

Refer to these strategies when you write a sales page 

1. Your sales page should be written as though you are in the mind of the person landing on your page. 
2. Communicate with the person landing on your page throughout the copy on the page. 
3. When you write a sales page, make it about the reader. 
4. Do market research to know what your reader is thinking, and feeling, and their pain points. In addition, understand what they need and how you can solve their problem. 
5. Use the voice of the customer. You can find the voice of the customer in testimonials, from information collected on previous sales calls, and by doing surveys. 

When you write a sales page, grab the reader's attention

The header or hero image/section is perfect for grabbing the attention of the reader. This should not be clever, cute, or witty, but should be specific to the offer you are selling. Think about who you align with and who you want to impact. Your message must be clear to them. 

In addition, think about multiple buyers as you write a sales page. Some people will come ready to purchase, others are doing research. 

Include a purchase button at the top of the page for those who are ready to buy. 

Also, note that the hero image or section is great real estate for SEO. Therefore include your keywords/keyphrases in this section. Use the keywords/keyphrases or their synonyms throughout the page. 

Read the full show notes and access all links.

Register for the free SEO webinar.

Doing what feels right to you so that you can attract clients with ease! And this starts with creating a successful marketing plan that is authentic to you.

A successful marketing plan will help you attract clients, build trust, address objections, and capture sales with ease.

When you do the work you love, you help others see that anything is possible. It helps others have inner security and live joyful lives. When we get to do what we love and help others to do what they love, we create a ripple effect of good in the world. And that is why having a great marketing plan in place is so important.

4 things to help you discover the marketing plan that makes sales easier

People often want to know how to get more clients. Look at these 4 categories.

The 4 categories of a marketing plan that will help attract more clients

1. Messaging – do people understand what you do?
2. Services - sometimes people don’t meet their revenue goal not because of not having enough clients, but the need for a shift in packages or services.
3. Strategy – what are the three parts of your funnel and where is the clog? A funnel should flow.
4. Mindset – sometimes you don’t have a problem, you just think you have a problem. You may just not be showing up the way you need to be to consistently communicate your message to get results.

Once you have reviewed all of these categories, you can begin to create a signature marketing system.

However, if you don’t have a positive mindset, you aren’t going to show up and do what needs to be done.

Likewise, if your message isn’t clear, you can market yourself to death but you still aren’t going to attract clients.

3 components of a signature marketing plan

How do you want to show up to attract clients? What is going to work for you to attract clients? Once you know how to get clients, you can do it on repeat.

It is important to know that you do not have to have fancy bells and whistles to make your marketing strategy work. You can set up a funnel using your email marketing platform and do it authentically to you so that it feels good.

Even if you have a system and everything is in place, you still need to know how to sell. More and more people want to know you and want high touch, which means you have to know how to sell, to build relationships. No software system can build relationships for you.

Robyn emphasized the importance of having a personal brand and differentiating yourself to build relationships, and trust. Trust determines buying practices so one must build it to achieve success.

Part of selling is helping people get to know you and building relationships. When you educate people on what you do, how you do it, and what differentiates you and makes you unique, you demonstrate why you are trustworthy. This helps people trust you.

Communicating how you help your people and control what other people think, say, and feel about you is imperative to building relationships, and trust. Again, trust is what helps convert people to paying clients.

Selling starts at the top of your funnel. It begins in your Instagram bio and explains what you do. Sales take time and you get better as you practice it.

Episode 64 with Emi Kirshner and Episode 154 with Elyse Archer

Read the full show notes and access all links.

Download the Purpose to Results™ Method free eBook and learn how to create a brand marketing strategy that will help you connect with your audience and ultimately make more sales.

Doing what feels right to you so that you can attract clients with ease! And this starts with creating a successful marketing plan that is authentic to you.

A successful marketing plan will help you attract clients, build trust, address objections, and capture sales with ease.

When you do the work you love, you help others see that anything is possible. It helps others have inner security and live joyful lives. When we get to do what we love and help others to do what they love, we create a ripple effect of good in the world. And that is why having a great marketing plan in place is so important.

4 things to help you discover the marketing plan that makes sales easier

People often want to know how to get more clients. Look at these 4 categories.

The 4 categories of a marketing plan that will help attract more clients

1. Messaging – do people understand what you do?
2. Services - sometimes people don’t meet their revenue goal not because of not having enough clients, but the need for a shift in packages or services.
3. Strategy – what are the three parts of your funnel and where is the clog? A funnel should flow.
4. Mindset – sometimes you don’t have a problem, you just think you have a problem. You may just not be showing up the way you need to be to consistently communicate your message to get results.

Once you have reviewed all of these categories, you can begin to create a signature marketing system.

However, if you don’t have a positive mindset, you aren’t going to show up and do what needs to be done.

Likewise, if your message isn’t clear, you can market yourself to death but you still aren’t going to attract clients.

3 components of a signature marketing plan

How do you want to show up to attract clients? What is going to work for you to attract clients? Once you know how to get clients, you can do it on repeat.

It is important to know that you do not have to have fancy bells and whistles to make your marketing strategy work. You can set up a funnel using your email marketing platform and do it authentically to you so that it feels good.

Even if you have a system and everything is in place, you still need to know how to sell. More and more people want to know you and want high touch, which means you have to know how to sell, to build relationships. No software system can build relationships for you.

Robyn emphasized the importance of having a personal brand and differentiating yourself to build relationships, and trust. Trust determines buying practices so one must build it to achieve success.

Part of selling is helping people get to know you and building relationships. When you educate people on what you do, how you do it, and what differentiates you and makes you unique, you demonstrate why you are trustworthy. This helps people trust you.

Communicating how you help your people and control what other people think, say, and feel about you is imperative to building relationships, and trust. Again, trust is what helps convert people to paying clients.

Selling starts at the top of your funnel. It begins in your Instagram bio and explains what you do. Sales take time and you get better as you practice it.

Episode 64 with Emi Kirshner and Episode 154 with Elyse Archer

Read the full show notes and access all links.

Download the Purpose to Results™ Method free eBook and learn how to create a brand marketing strategy that will help you connect with your audience and ultimately make more sales.

If you’re running a business, making money is probably at the top of your priority list. From converting leads into clients, to increasing revenue, to how to feel more comfortable selling, sales is always a hot topic in any industry.

Lucky for us, sales strategist Marva Goss talks about all of these topics and more in this episode! She gives tangible advice and easy to follow steps on how you can create a sales strategy that works for your business and start actually watching your sales go up. This conversation is a no-brainer for anyone who wants to make more money!

Check out the show notes for this episode: hayleyluckadoo.com/post/marva

‎ 

Connect with Marva:

• Grab some freebies on Marva’s website
• Follow Marva on Instagram

‎ 

Want more from Females on Fire?

• Grab your ticket to the Females on Fire Conference to join us live and in person for 2 days of business and personal growth!
• Join the Fire Starter Club to get exclusive trainings, resources, live networking and co-working calls, and more!
• Join the free Females on Fire Facebook Community to network with other women in business and get first access to all the fun things.

‎ 

If you enjoyed today's episode, please

• Text 'PODCAST' to (910) 541-9177 to be first to know about episodes and even text in your questions about the episodes!
• Post a screenshot from the episode on your Instagram Stories and tag @hayleyluckadoo & @femalesonfire so we can repost you!
• Leave a podcast rating/review on Apple Podcasts or Spotify.
• Subscribe for new episodes every Wednesday and Friday.

‎ 

Enjoy these offers from our affiliate partners:

• Get 50% off Flodesk for life: flodesk.com/c/HAYLEY
• Run your online business the easy way with Thrivecart: hayleyl--checkout.thrivecart.com/thrivecart-standard-account
• Use code ‘FEMALESONFIRE’ to get 10% off your supplements order at GutPersonal: gutpersonal.com

‎ 

Want to start get featured on podcasts and in the media? Grab our free Pitch Kit to help you craft the perfect pitch and get your foot in the door! femalesonfire.co/pitch