salon owners

We all want to give every client a 5 star experience, so what happens when you spot a review that’s critical about their experience with you?

Every business faces negative reviews at some point in its lifespan, so learning to respond in a way that can keep everyone smiling, from friends and family to staff and salon-goers alike!

Join us for this uplifting instalment of The Salonology Show, packed with advice for turning pessimism into positive vibes, and maybe even converting one bad review into a keen advocate for your salon...

This episode of The Salonology Show covers:

• Tackling unfairly negative reviews of your business
• Resolving issues with clients who don’t enjoy your service
• Surrounding yourself with ‘cheerleaders’ not ‘naysayers’
• Encouraging staff who may be struggling to stay optimistic
• Ryan’s Rant on unnecessarily negative social media posting

This episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/

Links and references at: https://salonology.uk/podcasts/
Join Salonology Superstars: https://www.facebook.com/groups/salonology

Get in touch: hello@salonology.uk

With the heart of a lion and the hair to match, Tom Chapman is a truly inspirational beacon in our industry, leading a focus on mental health and performing life-saving charity work. 

Not only is this industry icon eliminating a much needed stigma, but he’s an award-winning barber, speaker, author, international speaker, and even has a movie on Amazon Prime Video.

In this episode of The Salonology Show, Tom goes into detail about the incredible initiatives that are helping to link their patrons with much needed resources, their fundraising events such as The Lions Roar Run, and their ambitious expansion plans.

From this episode, we're aiming to raise £10,000 for The Lions Barber Collective and want to enlist as many of the tribe as possible! To donate, follow the link to our JustGiving page: https://www.justgiving.com/team/teamsalonology

Content Warning: This episode does discuss the sensitive subject of suicide, raising awareness for the resources available for those in need. For resources on The Lions Barber Collective, visit www.thelionsbarbercollective.com, or for immediate support call Samaritans on 116 123.

This episode of The Salonology Show covers:

• The touching story behind the start of Tom’s journey
• Breaking down the stigma around talking about mental health
• What makes barbers the ideal touchpoint for mental support
• How telling stories in a positive light can save lives
• The Lions Barber Collective’s plans to expand the charity’s reach

This episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/

Last month we made inroads on demystifying Facebook and how to perfect your posting on the platform. This month we set our sights on Instagram, the powerful tool that promises to forge lasting bonds, and by now we all know what bonds build…businesses!

On top of making connections with potential clients and other businesses, we have 6 of the BIGGEST names in our bountiful Instagram friends list, with a combined following pushing half a MILLION, sharing their #1 top tips for upping your Instagram game!

For anyone looking to increase the quantity, or even more importantly the quality, of their Instagram interactions, this episode is not to be missed...

This episode of The Salonology Show covers:

• 6 incredible instagram personalities’ #1 top tips
• How to make bonds on instagram
• Finding the balance between grid posts, stories and reels
• Connecting clients to your team through your social media presence
• Ryan’s ire towards businesses that don’t respond to quote inquiries

This episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/

Links and references at: https://salonology.uk/podcasts/
Join Salonology Superstars: https://www.facebook.com/groups/salonology

Get in touch: hello@salonology.uk

The past year has undoubtedly been testing for all of us, and with a promising return to our salons on the horizon it’s important to look after ourselves as much as we do our clients. One wonderful woman whose business, Low Ears, helps people log and approach their mental wellbeing when words might not do justice, is Low Ears’ Founder, Sam Pearce.

Sharing her incredible, inspirational journey with us, Sam talks about the new challenges of burnout’s counterpart, bore-out, helpful advice for keeping your team’s spirits high as we reopen, and the significance of mental first-aid training that’s specific to our industry!

This episode of The Salonology Show covers:

• The origin of Sam’s incredible dedication to mental wellbeing
• Coping with burnout, and its counterpart ‘bore-out’
• How Low Ears helps people communicate struggles without words
• Advice for reopening safely, both in a physical and mental sense
• Looking out for our teams’ wellbeing
• How to respond if you see concerning signs in a client
• The importance of industry specific mental first-aid training

This episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/

Connect with Sam: https://www.linkedin.com/in/sam-pearce-9323a5199/

Links and references at: https://salonology.uk/podcasts/
Join Salonology Superstars: https://www.facebook.com/groups/salonology

Get in touch: hello@salonology.uk

We get it - social media is a crazy place! With so many eyes to attract and algorithms to compete with, refining your posting prowess has the potential to build a MASSIVE following. Once you manage that, the rest of the customer’s journey from settee to salon will fall into place… 🌟

In this finely structured episode of The Salonology Show (if we may say so ourselves), you’ll discover the 8 steps to creating unlimited amounts of social media content via Ryan’s memorable acronym - APOSTLES.

Also in this episode, Auntie Hollie gives you some tips and tricks that will help you tackle a seemingly ever-growing to-do list, or perhaps reframe it in a way that encourages you to smash it, and Ryan’s Rant this week takes aim at those MLM-promoting, impersonal Instagram DM’s 

This episode of The Salonology Show covers:

• Tackling an intimidating, ever-growing to-do list
• Ryan’s easy acronym for social media content
• Posting content to engage with your audience
• Using social media to entertain people and solve their problems
• Ryan’s qualms with promoting MLMs in the DMs

This episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/

Links and references at: https://salonology.uk/podcasts/
Join Salonology Superstars: https://www.facebook.com/groups/salonology

Get in touch: hello@salonology.uk

Lack of regulation. Jamie Butler told us it’s his pet peeve, Millie Kendall shared her view on how the beauty industry will be stronger once it’s addressed - now BABTAC Chairperson Lesley Blair is spearheading the #MakeBeautySafe campaign to improve government legislation on standards in the industry!

Since the age of 10 she’s wanted to be a beauty therapist. For over 20 years she’s been a CIBTAC examiner, and she’s been with BABTAC for over 8 years. Who better to share how we can make a positive impact in our sector than Lesley, who was voted one of Professional Beauty’s Top 100 Industry Influencers. 

Find out more about how BABTAC campaigns for better standards in salons, how regulations will equip us with the power to charge our worth without fear of being undercut by dodgy establishments, and how you can make a difference by signing the petition for a safer industry!

This episode of The Salonology Show covers:

• BABTAC and what they do for the beauty industry
• The #MakeBeautySafe campaign
• Lesley’s early start in beauty therapy
• How regulation will raise the profile of our industry
• The trends in treatments that Lesley expects after lockdown

This episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/

Links and references at: https://salonology.uk/podcasts/

Lesley Blair
https://www.linkedin.com/in/lesley-blair-171643103/
https://www.instagram.com/lesleyiblair/

BABTAC’s ‘Make Beauty Safe’ Campaign: https://www.babtac.com/268-make-beauty-safe

Sign the ‘Make Beauty Safe’ Petition: https://bit.ly/3qt0649

Join Salonology Superstars: https://www.facebook.com/groups/salonology

Get in touch: hello@salonology.uk

The start of 2021 has proven to be a trying time for us all, throwing up unpredictability for those of us in the salon space, so now seems a perfect time to cover some of the no-nonsense tips to making sales and bringing in the bucks without even opening your doors!

While particularly pertinent right now, the 6 top tips we share should give you something that you can integrate into your service offering until long after the loathsome lockdowns become a relic of the past! In this episode we also have Auntie Hollie’s take on making time for travelling and how to grow your client base while you do it, and Ryan’s Rant picks apart some of the more irritating users of the new and novel social media site, Clubhouse.

This episode of The Salonology Show covers:

• How to balance business growth while travelling the world
• Proactively protecting yourself from uncertainty
• Sourcing government funding and saving money
• Providing alternative solutions for clients at home
• 6 ways to make money while salons are closed
• The transgressions being committed by Clubhouse coaches

This episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/

Links and references at: https://salonology.uk/podcasts/
Join Salonology Superstars: https://www.facebook.com/groups/salonology

Get in touch: hello@salonology.uk

If you’re in need of 50 minutes that will change your world view, help you handle these volatile times and realise your dreams and ambitions, then look no further

Whether it’s speaking in front of UAE royalty, releasing no fewer than 4 bestselling books, hosting a TEDx talk, competing in martial arts, ultra-marathons and cycling challenges, or even recovering from near-fatal injuries to summit Mount Kilimanjaro, there are no superlatives to describe the inspiration to be found in the eventful life of Jean Pierre de Villiers.

We hear the incredible mantras that JP has lived by, how they have helped him achieve his goals and - most importantly - how you can take the first steps to do the same!

This episode of The Salonology Show covers:

• JP’s extraordinary recovery from a near-fatal bike crash
• Finding the drive to climb mountains, both physical and metaphorical
• Changing thinking through daily habits
• Coping with volatility and uncertainty
• Taking steps towards better life choice

This episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/

Links and references at: https://salonology.uk/podcasts/

Jean Pierre de Villiers: https://jeanpierredevilliers.com
Online Coaching Community (Best Life MBA) https://www.bestlifemba.com/best-life-get-started
3 Month Coaching Program (Ordinary to Extraordinary) https://www.jeanpierredevilliers.com/

Join Salonology Superstars: https://www.facebook.com/groups/salonology

Get in touch: hello@salonology.uk

In many ways, working with brands is much like a marriage - making sure you’re aligned with each other is the first step to a relationship where you support each other through thick and thin. In a year where that support has been vital and meeting new brands at exhibitions, how do you find the one for you? Enter: Auntie Hollie. 

We’re here to break down exactly how brands can support salons in times of need, plus we answer a number of questions from you, the Salonology Tribe! Hear our take on the somewhat daunting prospect of going live, selling your products online, and Ryan’s #1 tip for working on your business!

This episode of The Salonology Show covers:

• Getting support from the brands you work with
• Choosing brands you’re aligned with
• The benefits of speaking with smaller, more personal companies
• Top tips on going live
• Pros and cons of creating a website to sell your products
• Working more efficiently on your business

This episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/

Links and references at: https://salonology.uk/podcasts/
Join Salonology Superstars: https://www.facebook.com/groups/salonology

Get in touch: hello@salonology.uk

Sales don’t have to be scary - show people the end result that you want to give them and they’ll be right on board with you! Having worked his way from selling his first guitar aged 12, to outselling his peers many times over in the PT space, one man with sales experience and ability in abundance is Founder of Ultimate Sales Academy, Pete Scott!

In episode 8 of The Salonology Show, Pete details every step on his journey - even a few missteps - within which there’s a plethora of tips to boost YOUR salon’s sales, and how you can feel confident doing so. We also hear how off-the-wall projects can help you stand out in your industry, and the success that can be found in copying other successful approaches.

This episode of The Salonology Show covers:

• Learning by copying others’ successful methods
• Converting great sales performance into passion for training others
• Standing out from the rest of your industry
• The power of ‘edutainment’
• How to change your sales procedures
• Selling an outcome, not a product
• Motivating staff to be confident in sales
• A salon’s #1 most valuable asset

This episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/

Links and references at: https://salonology.uk/podcasts/
Join Salonology Superstars: https://www.facebook.com/groups/salonology

Ultimate Sales Academy: http://www.ultimatesalesacademy.com
https://www.facebook.com/groups/ultimatesalestraining/

Get in touch: hello@salonology.uk

If you’re not offering online options for booking in this day and age, you’re doing yourself and your clients a disservice! It can be intimidating stepping away from the tried and true booking systems we’re used to, where our holy trinity is phone, pen, and paper. But why take one booking in 15 minutes when you could have 50 in an hour?!

We take a look at the pros and cons (spoiler alert: there aren’t any...) of online booking systems, as well as shifting our shopping habits away from Jeff Bezos’ gargantuan pockets, and how a pregnancy in your workforce could actually WIN you new clients!

This episode of The Salonology Show covers:

• How online booking software saves time and makes money
• Taking the step away from pen-and-paper bookings
• Celebrating your staff’s pregnancies
• Understanding client preferences
• Shopping local and avoiding Amazon
• Combatting Amazon by nurturing client relationships

This episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/

Links and references at: https://salonology.uk/podcasts/
Join Salonology Superstars: https://www.facebook.com/groups/salonology
Get in touch: hello@salonology.uk

We need a beauty industry icon to step up and lead our salons to receive the respect that we truly deserve, and with decades of experience bringing brands to Britain, from Aesop and AVEDA to Stila and L’Occitane, who better to spearhead that movement than our next special guest - Millie Kendall MBE.

As CEO of the British Beauty Council, Mille plays a vital role in garnering interest from stakeholders outside of the beauty industry, giving salon owners a voice to be heard by the government. Behind all of this, she also has some incredible stories to share, from the time her picture was subjected to a failed attempt to remove a strand of hair, to how a bottle of Windex resulted in her father’s removal from a Boots store…!

Millie is a strong advocate for salon owners encouraging change from local government - listen to her endorsement for action from MPs on this episode of The Salonology Show! 

This episode of The Salonology Show covers:

• The role of the British Beauty Council in the industry
• How women can break through to the top beauty jobs
• Improving respect for the beauty industry
• Future of regulations on treatments
• Pressuring the government to support salons

Links and references at: https://salonology.uk/podcasts/
Join Salonology Superstars: https://www.facebook.com/groups/salonology
Get in touch: hello@salonology.uk

If your salon looks and feels like everyone else’s, why would they choose you over your competitors? It’s time to stand out from the crowd and episode 5 of The Salonology Show is all about attracting clients through the door!

We share our tips for creating an experience people will love, whether you’re an established salon or going solo in your own home. In this week’s edition of “Ryan’s Rants” we find out why boring people are committing marketing sins, and “Auntie Hollie” explains how you can get your loyal clients to part with more of their cash for your top tier treatments!

This episode of The Salonology Show covers:

• How to sell big ticket treatments
• Standing out from the crowd
• Keeping your marketing exciting
• Enticing tentative new clients
• Chasing business goals

Links and references at: https://salonology.uk/podcasts/
Join Salonology Superstars: https://www.facebook.com/groups/salonology
Get in touch: hello@salonology.uk

Sharing lashes tips with his massive Instagram following and fans of the family business, LashBase, Jamie Butler is a force to be reckoned with on social media - and our next special guest on The Salonology Show! 

From starting the first LashBase social page to providing content and growing the brand on a global stage as Head of Marketing, Jamie has learned all the trade secrets of how to make your mark on the web, and more importantly converting clicks to clients. 

Whether you’re a solo salon owner or a massive team, you won’t want to miss this!

This episode of The Salonology Show covers:

• Making your products for the right reasons
• The pros and cons of a family business
• Dealing with the consistent stress of business ownership
• Handling unexpected hurdles
• The power and the limitations of social media engagement

Links and references at: https://salonology.uk/podcasts/salonology-show-episode-4-jamie-butler-lashbase-lash-artist-marketing/
Join Salonology Superstars: https://www.facebook.com/groups/salonology
Live Insta Training with Jamie & Salonology:  https://salonology.uk/news/instagram-beauty-business
Get in touch: hello@salonology.uk

Many people who work in the beauty industry have been told by others that there’s a limit on what they are worth or a ceiling to what they can earn and that absolutely not true. In episode 3 of the Salonology Show, dive into why and how salon owners need to be more strategic with charging their worth and deciding their pricing.

We also answer some of your questions, diving into our past and looking at why we started supporting salon owners and what we would do differently if we were starting our spa again now. 

This episode of The Salonology Show covers:

• Dealing with negativity within your salon team
• Managing staff expectations
• Involving your team in new decisions
• Charging your worth
• Price wars
• Pricing strategies

Links and references at: https://salonology.uk/podcasts/salonology-show-episode-2-charging-your-worth-pricing-strategies-and-salon-wars/
Join Salonology Superstars: https://www.facebook.com/groups/salonology
Get in touch: hello@salonology.uk

Creating, building and branding innovative new beauty products that slip seamlessly into your routine, Pamela Laird is the ultimate beauty entrepreneur and we could not be more honoured to have her as our very first guest on The Salonology show! 

Following a very successful pitch on Dragons Den, where she received THREE offers for investment, Pamela then stole our hearts in BBC’s The Apprentice, where she made it all the way to the terrifying interview day. Now her brand Moxi Loves is booming, stocked by both Boots and Primark, as her time saving, sustainable and no-more nasties focus takes the country by storm. 

This episode of The Salonology Show covers:

• Finding the right investor 
• Pitching to win
• Being ahead of the curve in product development
• Sustainability in the beauty industry
• Inside secrets from filming The Apprentice
• Manufacturing insights
• The origins & future of Moxi Loves

Links and references at: https://salonology.uk/podcasts/salonology-show-episode-2-pamela-laird-ultimate-beauty-industry-boss/
Join Salonology Superstars: https://www.facebook.com/groups/salonology
Get in touch: hello@salonology.uk

Yes, it’s true, as a salon or spa owner,  you are actually allowed to fire a client! You’ve worked extremely hard to build a business you enjoy, with a team who provide excellent service and you are justified in not allowing an individual to impact your business negatively. 

In this very first episode of The Salonology Show, we dive into exactly how to do this and then how to attract the right sort of clients - the dream clients,  the perfect clients,  the “strawberry on top of the cake” type of clients that will understand your values and ethos. 

This episode of Salonology covers:

• 80% of your problems will come from 20% of your clients
• The customer isn’t always right
• Making an impact outside of the salon environment
• Connecting through content
• Stepping out from behind the camera
• People buy from people
• Being honest and authentic

Links & references at: https://salonology.uk/podcasts/salonology-show-episode-1-firing-nightmare-clients-attracting-dream-salon-clients/
Join Salonology Superstars: https://www.facebook.com/groups/salonology
Get in touch: hello@salonology.uk